Sometimes giving away work for free can be a smart business move. The term ‘Free’ has a significant psychological effect on the consumers. They become open to give it a try, and the service provider can reap a long-term benefit out of it. It can give some free exposure to the speakers, consultants, trainers, and small business ventures. In the beginning, many people do not have the funds to pay for marketing or advertisements. Many people have doubts about the results of giving away work or product sample for free. However, there are some advantages of this business strategy.
It creates a buzz
Free giveaways can create a buzz about a product or service. Nowadays, many companies hold free giveaways and contest while launching their brand or product. In today’s digital age, it does not take much time for the news to travel. If you want to give away your free work sample or product, spread the news through the social media. Many people will come forward to try your product or service for ‘free.’
Positive brand association
People love receiving something for free. So, in a way by holding a giveaway, you are investing on positive brand recognition. Generally, people prefer a free ice cream when they visit a new restaurant than a 15% discount on the entire bill. The discount may have more value, but the term ‘free’ acts more on the human psyche.
You get better feedback
When you work for free or send out free samples of your product and service, you can ask for feedback. The customers give you an honest feedback in return of the favor. Companies give away samples to potential customers when they launch a new product and ask them to fill out a survey form.
Creates a client base for your product or service
When you offer a free sample of your product or let people come in for a ‘free trial,’ people become willing to test the product or service. They get enticed by the idea of a free sample or trial. If they feel their experience is positive, they come back. In this way, you get a strong customer base for your brand.
Increase brand loyalty
Holding a customer for a long time can be difficult in today’s age. When you give away samples of your old and new products time to time, your customers stay with your brand for a longer period. You can also arrange video tutorials and product demonstrations along with the free samples. It increases the brand loyalty of your customers.
Shows your confidence
When you give away your work samples for free, it means you are confident about the quality of your product or service. You expect positive feedback in return of your hard work. People who are not sure of the quality never hold free giveaways.
Receives publicity
If your demos or sample is of high quality, you can receive some press publicity or social media coverage too. Do not create any publicity stunt; it can backfire your business intention.
Self-employed speakers and trainers often fear that giving away free tips and inputs can make their business model fail. People can follow their advice and become independent enough to solve their problems on their own. They should not feel insecure. Giving away free tips can filter out the people who would never come back to you as a customer.
