7 Effective Facebook Marketing Strategy Ideas for Small Business in 2023

It’s no surprise that Facebook is still the widely used social media platform, with over 2 billion active users. But as TikTok’s user base is slowly rising, and with more people spending time on that app, is it still worth engaging with your target audience on Facebook? The answer is yes. Meta, Facebook’s parent company, dominates the top rankings on Datareportal’s findings. This means your small business can still reach out to customers. But what is the most effective Facebook marketing strategy for a small business?

1. Promote Using Your Facebook Cover Photo

It can be tricky to market on Facebook, especially if you have a low budget. But it’s not impossible. One of the simplest yet tried-and-tested methods to promote your small business on the platform without spending a dime is using your Facebook cover photo.

You don’t have to go all out with your Facebook cover photo. It can be as simple as adding your latest product to the cover photo design. Or you can add details like your IG handle, contact details, and website link. This will help customers to find you on other platforms.

Asics is an example of how you can promote a new product by using the Facebook cover page. This will excite Asics fans and make other customers curious about your new offering.

2. Schedule and Publish Posts Consistently

If you want to build a customer base and attract more customers to your business, staying active on social media is a must. This requires time and effort to churn content. Plus, you have to consider what you need to post on Facebook. Here are the content types you need to create:

• Text
• Images
• Videos
• Stories
• Ads
• Linked posts

What about user-generated content? Yes, that’s another post to consider, but make sure to ask permission from the user before reposting their content on your page.

Going back, with these content types in mind, it’s important that you regularly post. But it doesn’t mean you have to post them on the day you want to publish them. Luckily, you can subscribe to social media schedulers. This allows you to plan your content. And you can spend more time working on your business.

But what about content creation? With a small budget, it can be challenging to juggle posting tasks and connecting with customers. But if you have employees on board, you can delegate tasks instead. Or, you can outsource or hire a freelancer to help you with content creation.

3. Invest in Ads

Although you want to save money by implementing free Facebook marketing strategies, investing in Facebook ads will be a game-changer. But you don’t have to go all in immediately. The best thing about Facebook ads is you can control how much you spend daily. Plus, you can set your target audience before it goes live. Aside from these things, here’s what else you should consider:

• Objectives
• Various ad types
• Demographics
• Duration of the ad campaign
• Bidding
• A/B testing

With ads, you can start locally. You don’t need a big audience when targeting your audience. Many marketing experts advise you to narrow your audience when publishing your ads. This allows you to reach out to your actual customer base. Plus, you can get more out of your ad campaign with a specific audience.

4. Connect via Customer Service and Community Engagement

One overlooked Facebook marketing strategy for any small business is customer service. You may see customer service as a separate entity from marketing. In fact, you can mix these two, and you’ll connect with your customer base. Plus, you can promote your new product or service when they reach out to you. 

Customers will likely contact you via Messenger and ask questions, or they might leave feedback on your product or service there. Fortunately, Facebook Messenger will allow you to talk to customers. Plus, you can send them promotional messages or place ads on Messenger.

Meanwhile, community engagement lets you connect with customers via the comment section. As a page owner, you can respond to them via the comment section, or direct them to Messenger.

5. Inject Fun and Humor

Although you want to increase sales through Facebook marketing, you need to engage with your customers. Sure, you can do that via community engagement. But when marketing to your audience, don’t be afraid to be silly or give your small business a fun personality on Facebook.  You can ask your followers questions or start polls. Or you can post behind-the-scenes images about your company or memes.

Marketing isn’t promoting or selling all the time. You want to create a connection with your audience so they can trust you. And eventually, they will consider buying or subscribing to your product.

6. Interact in Groups

Facebook groups are an underutilized Facebook marketing strategy for a small business. Fortunately, pages can now join in Groups to promote their business. When it comes to Facebook Groups, ensure you have read their rules and follow them to avoid getting kicked out. Make sure to join relevant Facebook Groups. Plus, it’ll be great if you’re also active there to connect with an audience you haven’t reached yet.

7. Track Marketing Efforts Using Facebook Audience Insights

Finally, one other effective Facebook marketing strategy for a small business is using Facebook Audience Insights. This is your best shot at learning how your Facebook page is doing. Plus, it will give you an idea of whether or not your marketing strategy has worked.

From there, you can continue doing what you’re doing. Or, you can tweak it by posting various content types or changing your posting times. By using audience insights, you can boost your posts, understand your metrics, and know your demographic.

Final Thoughts

There’s no one-size-fits-all marketing strategy on Facebook. The ones listed above have helped businesses yield success. You can either combine any of the marketing strategies posted here. Or, you can find a strategy that works best for you. Either way, you don’t want to miss out on the fun of marketing on Facebook. It takes some testing and learning which strategies work, but at the end of it, you can reach out to your target audience, build a good rapport with them, and convert them into customers.