Top 10 Email Marketing Software for Your Business

Despite the rise of video marketing over the years, one marketing strategy is still going strong– email. According to Campaign Monitor, more than 60% of small businesses use email to communicate with their target audience and customers. And if you want to give this marketing strategy a try, you need reliable email marketing software. We list the top 10 email marketing software your small business should use.

1. Sendinblue

Most email marketing software applications these days have an all-in-one marketing solution, and an example of an all-in-one marketing platform like this is Sendinblue. You can design emails on their platform using their drag-and-drop features. But if you’re no designer, don’t fret! You can use templates to create email newsletters. Aside from that, you can personalize their emails by adding your subscribers’ names. Plus, you can also segment emails or A/B test emails to different groups. 

No wonder Sendinblue is one of the best email marketing software applications on the market.

Pricing:

Free

Lite – $25/mo to $65/mo

Premium – $65/mo to $599/mo

Enterprise – Contact sales

2. MailChimp

This top 10 email marketing software list won’t be complete without mentioning MailChimp. After all, MailChimp is one of the original email marketing software platforms. And even though they have been there for a long time, MailChimp’s pricing remains affordable for small businesses. But MailChimp is no longer just an email marketing software application since it expanded its list of features in the last few years. Here’s what to expect when you’re subscribed to MailChimp for your email marketing strategy:

• Drag-and-drop email builder
• Email templates
• Content optimizer
• Customer journey builder
• Analytics and reports

Pricing

Essentials: Starts at $11/mo, for 500 contacts

Standard: Starts at $17/mo, for 500 contacts

Premium: Starts at $200/mo, for 500 contacts

3. Salesmate

Salesmate is an amazing CRM and customer journey software. It might be one of your company’s best cost-to-value investments because it can be a beneficial tool for your sales, marketing, and customer experience teams.

Specifically speaking of marketing teams, Salesmate is a potent email marketing CRM that assists you in quickly designing and implementing campaigns.

Email campaigns are created using a drag-and-drop journey builder by Salesmate. 

Using different metrics, such as Live Views, Campaign Goals, Automation Logs, etc., you can quickly monitor the effectiveness of your campaigns. You have enough information from that to run A/B tests on campaigns and find the best fit.

Pricing

Starter: $12 per user/ month

Growth: $24 per user/ month

Boost: $40 per user/ month

4. Omnisend

Here’s another email marketing software for eCommerce businesses. Omnisend will help you increase sales through campaigns and automated workflows as well. They make it easy and simple for you to create beautiful email designs to send to subscribers.

Plus, creating promotional emails through their drag-and-drop builder and content blocks is faster. In addition, you can also segment emails and optimize them through A/B testing and boosters. And if you want to improve your email marketing efforts, Omnisend lets you access reports and insights too.

Pricing

Free

Standard: $16/mo

Pro: $59/mo

5. ConvertKit

ConvertKit ensures that your emails don’t get filtered, and your subscribers will read every email you send them. They make it so through their amazing email templates and styling options.

Similar to other email marketing software applications here, you can integrate your email marketing efforts with other strategies like building a landing page or sign-up forms. Plus, you can also segment your subscribers and automate your email funnel. And if you want to improve your campaigns, ConvertKit presents you with data. 

And if you’re a creator, ConvertKit is the BEST email marketing software for you.

Pricing

Free: Up to 1,000 subscribers

Creator: Starting at $9/mo

Creator Pro: Starting at $25/mo

6. Campaign Monitor

If you want to combine email marketing with your SMS marketing efforts, Campaign Monitor is your best option. Of course, like the others on this list, you can design your emails through their drag-and-drop builder and email templates, personalize emails, and create customer journeys.

Aside from those, one feature that helps Campaign Monitor to stand out from the rest is its Link Review. Before sending your email newsletter, Campaign Monitor will check if there are any dead links. 

Pricing

Basic: Starting at $9/mo

Unlimited: Starting at $29/mo

Premier: Starting at $149/mo

7. EmailOctopus

If you want customized email designs, EmailOctopus helps you create designs from scratch. Aside from that, you will also find the exact features in any email marketing software, such as landing page creation and data analysis. In addition to that, you can connect EmailOctopus with other apps, such as Shopify, Squarespace, and Gravity Forms.

Pricing

Starter: Free

Pro: Starting at $8/mo (500 subscribers, 10,000 emails)

8. Constant Contact

Constant Contact simplifies its features into three categories, do, reach, and engage. With “do”, businesses can create email templates, manage their customer list, automate emails, and know how to improve their campaigns through data.

For reach, you can integrate your email marketing campaigns with Google and social media ads, landing pages, and sign-up forms.

And finally, for engage, you can engage with your target audience by publishing social media posts and surveys or polls.

Pricing

Core: Starting at $9.99/mo

Plus: Starting at $45/mo

9. Hubspot Email Marketing

The reason many love Hubspot is they offer free tools for marketers. That’s the case for their email marketing software. Marketers can use them for free and get access to amazing features, such as a built-in email design editor, personalization, and A/B testing.

Hubspot recommends that you also use their CRM to get more out of your email marketing strategy. But if you need to level up your email marketing efforts, you can subscribe to Hubspot’s Marketing Hub. This gives you access to other marketing features.

Free

Starter: Starting at $50/mo

Professional: Starting at $890/mo

Enterprise: Starting at $3,600/mo

10. MooSend

If your business is part of these industries: eCommerce, travel, publishers, SaaS, and agencies, MooSend is the best option for you. You can rely on MooSend to have the basic features of any email marketing software, such as automated workflows, design, and personalization. Aside from their regular pricing tiers, you can also buy email credits from MooSend if you want to send more newsletters or campaigns to more subscribers. The cost of email credits starts at $350.

Pricing

Free Trial (30 days)

Pro: Starting at $9/mo

Enterprise: Contact Sales

Key Thoughts

These software applications have become the most trusted names in email marketing. Not only that, but they are also beginner-friendly software applications to make it easy for you to create and send emails in minutes!