Digital Marketing Funnel: How to Get More Sales

No matter how good your website or products are if you’re not mapping out the customer journey, your company assets are futile. That’s why creating a digital marketing funnel is imperative to encourage customers to become advocates of your brand. 

In social media, you can create a funnel to increase visibility and finally bring in more traffic to your site or make shoppers loyal followers of your brand. A social media funnel consists of five stages that describe the customer journey. 

These stages are:

• Awareness
• Evaluation
• Acquisition
• Engagement
• Advocacy 

Here’s what each stage means and some examples of how you ace every stage so customers end up on the last step — advocacy. 

The Digital Marketing Funnel

Awareness

Awareness is the first stage of the social media or digital marketing funnel, where potential leads become aware of your brand. These leads find other supporting information about your brand, like benefits, usage, and history. 

The primary goal of the “Awareness” stage is to focus on the customers’ pain points. You must create content discussing your potential leads’ personal or professional challenges. 

You can share testimonials about your brand or post reviews and blog posts via Facebook. You can also work with influencers to gain more visibility at this stage.

Evaluation

At this stage, potential leads research more about your brand because they see the potential. Your brand will have a competitive advantage among your competitors, and leads are now considering using your products or services over others.

They hunt for more details and want to ensure that your product or service will enhance their life or improve their business. One essential factor that leads consider at this stage is your upper hand over your competitors. What makes your brand unique? What benefits does your brand offer? What is your competitive advantage?

This is where you can showcase your product or service by creating tutorials and how-to videos. Highlight the product’s features and benefits in your demos. 

Acquisition

Now we’ve come to the fun part — the sale! This is when potential leads take action from your posted content or ad. The third stage will slide easily if you successfully create the first two stages. 

While your goal is to make leads purchase at this point, you must also lead them further down the funnel. One of the ways you can rock this stage is to offer limited-time coupons, free eBooks or guides, or big discounts. 

Engagement

After the customer makes a purchase or grabs any offer you provide, you must foster the relationship. You want customers to engage with you perennially. 

This is where many brands fail and drastically suffer the consequences. It’s easier to retain customers than to get new ones. Also, having repeat customers means it’s easier for you to re-market your product or service to increase revenue.

One way to boost engagement is by creating user-generated campaigns (UGC). Your followers can share your posts and increase visibility. You may also do live sessions on Instagram or provide custom offers for regular customers. 

Advocacy

The last stage is where you want your customers to end up. You want them to become brand advocates who recommend your products or services to others. When you achieve this, loyal customers will likely share your posts on their social media channels. 

Consider your customers your most robust assets in promoting your brand. Of course, providing incentives for costumes is also crucial in encouraging them to recommend your brand. 

Wrap Up

Social media funnels are essential in transforming leads into customers and making them advocates of your brand. Once you get loyal followers, you’ll have a marketing advantage as they will undeniably help promote your brand to their circle.