These Copywriting Statistics Will Help You Increase Conversions

The art of copywriting is another skillset every writer wants to master. If you’re writing for a brand, copywriting can arguably increase sales. That’s because excellent copy seeks to achieve a particular goal. Whether it’s conversion, app download, email sign-up, or website traffic, copywriting should be in every marketer’s arsenal. If you don’t believe how effective copywriting is, read until the end for some copywriting statistics to persuade you.

But first, let’s define exactly what copywriting is. 

Some people interchangeably use content writing and copywriting. However, both are different. Those compelling headlines on ads, landing pages, and print materials belong under copywriting. Did you know that 80 percent of readers never read past the headline? This is what makes copywriting different. It aims to influence action. It aims to sell, download, or click. On the other hand, content writing aims to educate and foster customer relationships. 

If you’re not an expert on both, it makes sense to hire someone who is. Did you know that 74 percent of online users are meticulous about spelling and grammatical structures? Any spelling or grammatical error can turn off prospects before you get your message across. That’s why 64 percent of B2B advertisers hire third-party copywriting services. Copywriting also revolves around succinctness. On top of that, there are other vital factors you must consider when writing a copy that sells.

5 Elements of Copywriting

Copywriting should be short and straightforward. It shouldn’t beat around the bush. However, it must make the readers feel like they’re missing out if they don’t take action. To achieve that, consider these five factors: 

1. Know your audience

Doing market research to know your audience more is crucial in copywriting. You can do this in many ways, like surveys, A/B testing, or polls. HubSpot says 17 percent of marketers A/B test their landing pages to increase sales. 

Knowing your audience’s age, gender, education, culture, language, and more helps you craft better copy. This also allows you to align with your audience’s vision, principles and resolve their pain points. 

2. Focus on benefits

Jot down all your product features, then discover what benefits you can offer to your audience. For instance, if your brand has excellent customer support, showcase that in your ads. Did you know that 86 percent of buyers are persuaded by excellent customer service? 

A personalized experience makes consumers feel more special. In fact, 49 percent of impulse buyers admit that they bought a product due to a personalized experience.

3. Create compelling headlines

No matter how visually appealing your ads are, your headlines still play a significant part in getting prospects to read your offers. And if you can’t make them read your offer, then you’ll never drive them to the call to action in the end. On average, eight out of 10 people read the headlines. Unfortunately, only two out of 10 will read the entire copy. 

Also, a website’s traffic may vary up to 500 percent based on the headlines alone. To create compelling headlines, here are some tips:

• Write the headline in seven words or less
• Keep it simple
• Let it summarize what the offer is about
• Feature numbers
• Make typography appealing
• Headlines should answer one of the 5 Ws

4. Include a call to action

You can’t expect your copy to convert a lead without a call to action. Every landing page, online ad, or email should include a call to action to make readers take the next action. However, make your call to action captivating. HubSpot says personalized calls to action increase your chance of getting a conversion by 202 percent. 

Here are some copywriting statistics and tips on calls to action:

• Make your CTA button stand out with a contrasting color. DSIM says there was a 45 percent boost by making the calls to action look like buttons. 
• Reduce clutter around your call to action to avoid distracting the reader. Open Mile increased their conversions by 232 percent by doing this. 
• Keep your calls to action clear. DSIM says 47 percent of brands included a clear CTA on their websites that took readers less than three seconds to see.
• Keep your calls to action to a minimum. The same copywriting statistics from DSIM said that emails with one CTA increased sales by 1,617 percent and clicks by 371 percent.
• Integrate a call to action to your social media pages. Studies show that including a call to action on your Facebook page can increase your click-through rate by up to 285 percent. 

5. Complement with visuals

Visuals are crucial to your advertising strategies. Indeed, a compelling copy can undeniably cut the mustard, as what these copywriting statistics show. However, visuals can convey better messaging for readers. It also gives your advertisements creative storytelling that can lure users in. 

A Venngage study shows that 22 percent of marketers state that design and relevant data were the most significant challenges they faced. Also, 12 percent stated that gearing the content and design to create visually appealing ads is another big challenge. And this is why marketers should entrust the graphic design task to experts like Penji. 

Here are some copywriting statistics on graphic design:

• 40 percent said infographics are vital to explain complex offers
• 24 percent said videos and presentations are excellent to complement the copy
• 40 percent said illustrations are great for storytelling
• 34 percent of marketers claim custom graphics are better
• 40 percent of marketers state that they sometimes use stock photos 

Conclusion

When writing copy, write with the users in mind. Tell them your product features and benefits, and show how the benefits will ease their pain points. Then show them how nice it would be if they experience these first-hand. Additionally, instill a feeling of FOMO in all your offers. According to OptinMonster, seven out of 10 millennials experience FOMO or the fear of missing out. 

Also, 56 percent of people have a fear of missing out on news and events. If you instill a sense of urgency in your advertisements, especially on social media, you’ll get users to act. 

These copywriting statistics should be enough to make you create the most compelling copy on all channels. If you want to outsource your copywriting needs, check out Content Fuel.