Level Up Your Marketing with These 10 Content Marketing Tools

Are you a new business interested in trying content marketing? It’s your best shot at educating your target audience about your new product or service. But content marketing requires careful and thorough planning from keyword research to promotion. That said, you need the aid of handy content marketing tools to achieve success. Scroll down below to see which content marketing tools made the cut.

Types of Content Marketing Tools

There are various content marketing strategies, such as blogging, email marketing, video marketing, social media marketing, and more. That said, if you’re tackling different marketing types, you need assorted tools to make your content marketing strategy work.

 But what types of tools do you need?

• Analytics
• Management
• Creation (writing blogs or copy, graphics, and videos) and editing
• Publishing
• Promotion

1. Google Analytics

Analytics tools are important in any content marketing strategy because you need to track metrics, such as click-through rates and impressions. Plus, it’s a tool to improve your content and help your content rank. Google Analytics is one of the must-have content marketing tools because you’ll understand customers better. Plus, you can integrate other Google tools to optimize your marketing strategies.

Features:

• Automated actions to ensure growth
• Reporting tools to give you insights on acquisition, conversion, and monetization
• Exploration tools to understand customer behavior

Pricing: Free

2. Hubspot

If it’s a comprehensive content marketing tool you need, you can rely on Hubspot. More than 150,000 customers love using Hubspot to optimize and automate their content marketing efforts. Plus, users can access the Hubspot Academy to learn more about content marketing and get ahead of competitors.

Features:

• Manage your content and get more leads
• Creation of landing pages, social media posts, and ads
• Monitor your ROI

Pricing:

• Free
• Starter – $50/mo
• Professional – $890/mo
• Enterprise – $3600/mo

3. SEMRush

If blogging is your primary content marketing strategy, a keyword research tool is essential. A highly-recommended tool is SEMRush. It’s packed with features to optimize your content to drive traffic to your website! Aside from keyword research tools, they also offer SEO, link building, and website monetization features.

Features:

• Keyword overview and manager
• Organic research, insights, and traffic
• Monitor the keywords your competitors are ranking for

Pricing:

• Pro – $119.95/mo
• Guru – $229.95/mo
• Business – $449.95/mo

4. Trello

If you want a simple content marketing management solution, Trello is the best option for you. Millions of users love the kanban board tool for ease of use and organizational purposes. With Trello, you can keep track of your ongoing marketing campaigns. Plus, you can create an editorial calendar to plan your posts.

Features:

• Organize your workflow with columns
• Identify new tasks with cards
• Collaborate and communicate with your teammates on the cards

Pricing:

• Free
• Standard – $5/mo
• Premium – $10/mo
• Enterprise (starts at 50 users) – $17.50/mo

5. Clipchamp

Our first video marketing content creation tool on this list is Clipchamp. Many hail Clipchamp as one of the best video marketing software for beginners. You don’t need experience when creating videos on their video editor. And in a matter of minutes, you can create and publish a video! But how can Clipchamp supercharge your video marketing efforts? Here are its other awesome features:

• Customize video templates
• Add AI voiceovers
• Make videos engaging with filters, transitions, and graphics

Pricing:

• Free
• Essentials – $11.99/mo

6. Google Docs

Here’s another Google product on our content marketing tools list. This time, it’s a word processor to compose your content or copy. Google Docs is one of the best content writing tools. As a Google product, you can write, save, and access your content anywhere with Google Drive. Plus, you can also consider Google Docs to take notes before writing your blogs.

Features:

• Collaboration tools via chat or suggestions
• Write hands-free with voice typing
• Track document changes

Pricing: Free

7. Penji

Any content marketing strategy isn’t complete without visuals. In fact, posting visuals on social media increases engagement rates. Plus, it’s easier for your target audience to remember content with visuals. That said, many marketers spend around two to five hours creating visual content. 

But you can save time and money by subscribing to a graphic design service like Penji. The unlimited graphic design service is ideal if you have a high volume of visuals.

Features:

• 24 to 48-hour turnaround
• Unlimited revisions
• Built-in communication and revision tools

Pricing:

• Pro – $499/mo
• Team – $699/mo
• Daytime – $999/mo

8. Grammarly

Typographical and grammatical errors are a no-no in your written content. Before you publish and promote it, editing your copy or content is a MUST. An editing tool, like Grammarly, should be part of your content marketing arsenal. With Grammarly, editing your work takes a few minutes, making you feel confident in your copy or content before publishing it.

Features:

• Correct grammar and word use
• Suggest tones
• Rewrite your sentences for clarity

Pricing:

• Free
• Premium – $12/mo
• Business – $15/mo/user

9. WordPress

What’s the use of writing a blog if you don’t have a platform to publish it? WordPress is an excellent platform for building a website and posting your blogs. Posting your blogs on WordPress can help you generate more leads and increase brand awareness.

Features:

• An intuitive and drag-and-drop editor
• Export content
• Integrate plug-ins like Yoast and Elementor

Pricing (billed annually):

• Free
• Personal – $4/mo
• Premium – $8/mo
• eCommerce – $25/mo

10. MeetEdgar

Don’t waste your content marketing efforts without a content promotion tool. Rounding out our list is MeetEdgar. With MeetEdgar, you can schedule social media posts on Twitter, LinkedIn, Instagram, Facebook, and Twitter. Over 5,000 users have found success with MeetEdgar. But what else can it do?

Features:

• Repost your social media content at a later time
• Monitor your metrics
• Drive more traffic to your site by growing your audience on social media

Pricing:

• Eddie Monthly Plan – $29.99/mo (suitable for freelancers and side hustlers)
• Eddie Monthly Plan – $49.99/mo (suitable for small businesses and entrepreneurs)

Final Thoughts

Planning your content marketing strategy can be a challenge. After all, you must consider written content, visuals, schedules, and more. However, it is manageable thanks to reliable content marketing tools. The tools listed above are ideal for businesses new to content marketing or those on a budget.