10 Best Campaign Management Tools You Need to Try

Every business owner knows that managing a small to medium-sized campaign can be time-consuming and challenging. However, you don’t have to deal with it on your own. This brings us to this list of the best campaign management tools for entrepreneurs and small businesses.

What is a Campaign Management Tool?

Campaign management tools are invaluable for businesses looking to get the most out of their marketing efforts. They help streamline the process of planning, executing, and measuring the effectiveness of campaigns across various channels. These tools offer a range of features, including campaign scheduling, email list management, lead tracking, and analytics, to help businesses improve their campaigns and maximize their impact.

1. MailChimp

One of the most popular campaign management tools for businesses of all sizes, MailChimp is excellent for creating and managing email campaigns. Not only that, you can use it to manage contact information and customer segments, among many other uses. 

With MailChimp, you can easily create beautiful emails and track the performance of your campaigns. It also integrates with various other services, like Google Analytics and social media, to provide more detailed insights into how your campaigns are performing. It has a free plan along with premium plans that will cost you from $13 to $350 per month.

2. Constant Contact

Another popular campaign management tool, Constant Contact, is excellent for small businesses. It’s easy to use and has a range of features to help you create effective email campaigns. With this campaign management software, you can easily create email templates, track the performance of your campaigns, and manage contact information. 

It also integrates with various third-party services, like Facebook and Twitter, to provide more detailed insights into how your campaigns are performing. Its pricing ranges from $9.99 to $45 per month.

3. HubSpot

An all-in-one marketing and CRM platform, HubSpot helps you manage your campaigns, track leads, and measure the success of your efforts. The platform is designed to help you create, track, and optimize campaigns using various tools, such as automated workflows, A/B testing, and a visual drag-and-drop builder. 

Additionally, HubSpot’s analytics dashboard gives you real-time insights that allow you to adjust your strategy for better results. It offers three plans with subscription rates that range between $45 to $3,600 per month.

4. AWeber

If you need help with your email marketing campaigns, AWeber is a powerful solution. It helps you create and execute successful campaigns using beautiful, engaging emails with drag-and-drop tools. It also provides detailed insights and analytics that can help determine which campaign works and what doesn’t. 

With AWeber, you can segment your audience, personalize content, and even automate campaigns. Plus, you can take advantage of its integration with popular services like Shopify, WordPress, and more. 

5. Campaign Monitor

A simple yet powerful email marketing tool, Campaign Monitor, will help you create and run campaigns with ease. It allows you to design beautiful email campaigns and track their performance with detailed reports. It also features a drag-and-drop editor that makes it easy to customize the look and feel of your campaigns. 

With this campaign management tool, you can easily segment your lists to target specific audiences, set up automated email workflows, and track the success of your campaigns. 

6. SendinBlue

You can find all the tools you need in your marketing efforts on SendinBlue. With this software, you can easily manage your email campaigns, create stunning landing pages, and set up automated workflows to nurture leads and convert them into customers. It also offers detailed analytics to help you measure the success of your campaigns. 

In addition, it integrates with popular apps like Zapier, Salesforce, and WordPress, making it easy to sync your data and automate your marketing activities. You can use it for free, but if you want more features, you can get a premium plan with pricing that starts at $25 per month.

7. Hive

Another powerful campaign management tool, Hive, is specifically made for marketing, creative, and content teams. It allows you to collaborate on campaigns, create tasks and projects, and manage resources. This platform also has a built-in analytics platform that helps measure the results of campaigns. 

You can start enjoying the amazing features of this tool with its forever-free plan. However, you can always get any of its paid plans if you need more. Pricing starts at $12 per month for its Teams plan, and for the Enterprise, you need to contact support to get a quotation.

8. Trello

To help you manage your campaigns better, there is Trello. It is a popular project management tool that is commonly used for this exact purpose. It allows teams to organize tasks, set deadlines, assign tasks, and collaborate. Trello also has a built-in analytics platform that enables teams to measure the performance of their campaigns. 

This campaign management tool is great for teams who want to manage campaigns quickly and efficiently while keeping track of their results. 

9. Asana

A popular campaign management tool across the globe, Asana can help you efficiently manage tasks, projects, and campaigns. With it, you can assign tasks to team members, set due dates, and track progress in real-time. Additionally, Asana allows you to create visual boards and timelines to organize better and visualize your campaigns. 

With its intuitive interface and powerful features, Asana has become a go-to tool for many businesses. And for startups and small companies, it has a forever-free plan. You can level it up and get premium plans that cost $13.49 to $30.49 per month.

10. Salesforce

Like HubSpot, Salesforce is a CRM (customer relationship management) platform that provides powerful tools for managing campaigns. It allows you to create automated campaigns, segment customer lists, and track campaigns in real time. Additionally, Salesforce will enable you to integrate with other tools to enhance your campaigns, such as email marketing and social media marketing.

Salesforce offers four premium plans with subscription fees that range from $25 to $300 per user per month.