Best SMS Marketing Platform You’re Not Using

Is SMS marketing dead? Some might think marketers no longer use SMS marketing. However, it holds a higher open rate than emails. As it gets competitive in the SMS marketing industry, much software is created to make a marketer’s life easier. Let’s explore the best SMS marketing platform that you SHOULD be using. 

Why SMS Marketing?

Before listing the best SMS marketing platforms, we need to know why SMS campaigns still thrives in the industry. According to Ez Texting, 90% of messages are opened within at least three minutes. On the contrary, only 20% of emails are opened. 

Also, 74% of mobile users have no unread messages left in their inbox, unlike the piling emails we receive. As we always have our phones at our disposal, SMS campaigns have more advantages in open rates and successful conversions. Knowing this information, most marketers favor SMS marketing campaigns. It has a 295% success rate compared to phone calls. 

SMS Platforms You Should Be Using

SMS marketing has a lot of emerging and established SMS marketing platforms. Sometimes, people go along with what’s the most popular software rather than trying other alternatives. You probably heard of the following popular software: 

• Twilio
• EZ Texting
• Textedly
• Agile CRM
• Bitrix24

Other than the above-listed items, here’s a list of the best SMS marketing platform that you should know: 

1. Klaviyo

Klaviyo is the go-to SMS marketing platform for D2C brands like Chubbies, ColourPop, and Huckberry. So, if you want software that will supercharge your brand, it’s one of the best options for growth marketing. It received 4-stars across review platforms on the internet.  

Pricing plan:  $20/month 

Free Plan: Available

2. Zipwhip

It’s the best SMS marketing platform for startups, mid-market businesses, and enterprises. Like Klaviyo, the software received 4-star reviews from clients.  Zipwhip allows brands to send SMS to clients using: 

• Existing landline
• VoIP
• Toll-free phone number 

Pricing plan:  $25/month

Free Plan: Only free trial 

3. Yotpo

Yotpo is considered a leading eCommerce platform for marketing. Its primary focus is to help brands expedite direct-to-consumer growth. The software is used by brands like MVMT, GoPro, and Pura Vida. 

Pricing plan: Monthly pricing differs per business requirements. 

Free Plan: Available

4. ClickSend

ClickSend is the best SMS marketing platform when it comes to pay-per-text message options. This software allows brands to send messages across the world without downloading other add-ons. It’s also recommended for SME businesses who want to communicate with clients via SMS. Check out our review of ClickSend here.

Pricing plan: $20/month

Free Plan: Only free trial

5. SimpleTexting

Overall, SimpleTexting offers features that make the software one of the best marketing platforms. As the brand name implies, the software provides a user-friendly and intuitive experience for clients. SimpleTexting’s highlighted feature is its bulk-send SMS that has drip-feed content. It makes customer data management and sending personalized SMS easier.  

Pricing plan: $25/month

Free Plan: Only free trial

6. Salesmsg

Salesmsg is an SMS marketing platform that accommodates small businesses. It ensures they have proper tools to reach clients. The user interface of this software is not as impressive as other platforms mentioned on the list. However, Salesmsg is a user-friendly software that is simple and can be integrated with other applications. 

Pricing plan: $35/month

Free Plan: Only free trial

7. TextMagic

TextMagic is an SMS company situated in the UK with over 14 years of experience with mobile marketing. The software allows the users to send bulk messages online via a browser, desktop, or mobile applications. It has simple pricing for businesses with no hidden fees. TextMagic only charges for outbound SMS. 

Pricing plan: $10 one-time payment

Free Plan: Available

8. HeyMarket

HeyMarket is the perfect choice for SMS marketing platforms with elevated customer support. The software creates “shared inboxes” to answer frequently asked questions by customers efficiently. So, if you’re looking for centralized SMS communication between your clients and team members, you should consider using the software on a trial run. 

Pricing plan: $29/month

Free Plan: Available

9. Omnisend

Omnisend is a one-stop software for all eCommerce marketing automation needs. It works with platforms like Bigcommerce, Shopify, Magento, and WooCommerce. It’s also considered as one of the best SMS marketing platforms last 2020. The software received 4-star client testimonies across review platforms. 

Pricing plan: $16/month

Free Plan: Available

SMS Marketing Platform: Rising Favorite

As we discuss the best SMS marketing platform out there, we need to give the rising favorites in the industry. Besides, the software listed below might also pique your interest.

10. DialMyCalls

DialMyCalls is featured in a lot of review platforms for its ease of use and best of value. It’s also included in the top 20 list for the best SMS marketing platforms last 2020. It allows users to register a particular keyword that builds a list for customer opt-in. The software also offers short code and long code SMS.

Currently, DialMyCalls is used by: 

• Schools
• Universities
• Churches
• Sports team
• Non-profits
• Utility companies

Pricing plan: $7.49/month

Free Plan: Available

11. Sakari

Sakari is an SMS marketing platform that helps customer service teams, sales, and marketing send and receive messages. It allows businesses to automate marketing campaigns by creating and sending bulk text messages across multiple contacts. Along with DialMyCalls, the software ranked within the top 20 best SMS marketing platforms. 

Pricing plan: $16/month

Free Plan: Available

12. Avochato

Avochato offers an effective solution to customer communication with its SMS and live chat tool. It’s user-friendly and allows integration to Slack, Salesforce, Zapier, and MS Teams. The software is used by the following: 

• Home care agencies
• Realtors
• Auto dealerships
• Delivery and logistics company  

Pricing plan: $23/month.

Free Plan: Not available

13. TXT180

TXT180 offers SMS marketing and bulk sending. This SMS marketing platform is commended for its ease of use and best value. It includes other features such as: 

• Message scheduler
• Auto-responders
• Inbox
• Contact import
• Unlimited contact 
• Unlimited group

Pricing plan: $14.95/month.

Free Plan: Available

14. iSalesCRM

iSales CRM offers both SMS and email marketing automated features. It’s the go-to software if your team needs CRM, VoIP, and automation software. 

Pricing plan: $99/month.

Free Plan: Not available