Top 10 Advertising Tools For Businesses in 2022

Managing multiple accounts in online advertising is a tedious task for marketers. Their job entails endless researching, designing, and analyzing. Fortunately, advertising tools are now available for marketers to make their jobs manageable. This article will feature ten dependable advertising tools you can use for running online marketing campaigns. 

Things You Should Know Before Choosing An Advertising Tool

Before we go into detail with the top ten best tools for advertising, it’s necessary to know the features that make them the most preferred choices. Below are the fundamental aspects you should consider before selecting a tool or software.

• Features

While some businesses may need an advertising tool that consolidates various applications, others may need a tool that supports their content marketing strategies. Understanding your business and choosing the appropriate tools help you to achieve your goals and strategy. 

• Pricing

Working within your budget ensures that you stay focused on your goals. It helps you monitor your income and make intelligent decisions on what you can achieve. For instance, if you are a small business looking for content marketing ideas, you choose tools with affordable pricing and those that allow for upgrades as you expand. The free trials are the best options for small businesses and those trying specific functions. 

• Customer Support

It’s common to encounter bugs with online tools. In this case, your solution is connecting with a support team in the shortest possible time. If your service provider offers a round-the-clock customer support service, you’ll recover with almost zero adverse effects on your online advertising campaigns. 

Here are the top ten advertising tools businesses can avail themselves in 2022:

1. AdRoll

Adroll offers an all-in-one solution for running display, social, and email ads necessary to grow your brand. The tool grants access to hundreds of platforms to keep you aware of your remarketing plans. Generally, you can use the data to personalize your emails and ads to attract high-converting audiences. The AI-driven suggestions also allow you to build a brand that customers will look forward to.

2. SurveyMonkey

Sometimes, you’ll need to run a survey to understand the demographic profile of your diverse audience or to gather feedback from your marketing efforts. SurveyMonkey is the best tool for collecting data to help you make an informed decision. 

Likewise, it can enable you to collect the information you need in the shortest time. That’s why SurveyMonkey is helpful for organizations interested in getting feedback from their marketing campaigns.

3. Sendible

Sendible has been supporting agencies managing multiple social media profiles. The software is built around collaboration and automates almost everything, making communication between teams more accessible. Additionally, Sendible has the “send for approval” feature for content that requires verification before posting.

Customer relationship management (CRM) is another exciting feature of Sendible. Sendible also tracks your hashtags and keywords on Twitter and sends automatic retweets and replies with links or content related to the customers’ content.

4. Buffer

If you are looking for a more efficient way of publishing content on social media platforms, Buffer is the best tool to adopt. It offers a one-place solution for publishing, scheduling, and managing social media posts and pages. This function promotes better management and engagement on all your social media channels.

5. Hubspot

Hubspot is a tool for creating responsive content strategies wherein you can determine trending topics that help you improve your search engine rankings. Even more surprising is how the company considers the needs of online businesses. In fact, HubSpot is considered the number one CRM platform for growing businesses. 

6. MailChimp

MailChimp mail marketing allows small and big organizations to conveniently manage their email messaging campaigns. Its AI-enabled features and competitive pricing enable you to create and manage ad marketing initiatives. In addition, it supports sending personalized email messages for your pay-per-click (PPC) marketing strategies.

7. Marketo

Marketo is an advertising tool that lets you build and strengthen business collaborations. It delivers excellent results by keeping customers engaged from when they interact with your brand until conversion. 

Similarly, Marketo helps you leverage sales by tracking customer behavior across your platforms. It’s an advertising tool focusing on automation practices that attract the right customers and scale your marketing campaigns.

8. Vimeo

Vimeo, an ad-free site, allows people to create, manage, and share high-quality videos. It offers a platform to share professional videos that help you stand out. The analytics features that help you understand your videos’ performance are even more critical. The top three services of Vimeo include video marketing, employee communication, and video monetization.

9. LiveChat

LiveChat enables efficient and real-time communication on your website. The tool encourages potential customers to raise their concerns about your business and receive immediate responses. LiveChat helps attract more leads and convert more visitors because of its proactive approach to brand communications. The firm promises the shortest path to sales can be done through the following steps:

• Drive awareness and interest
• Collect and categorize leads 
• Focus on opportunities. 
• Close the sale

10. Google Analytics

If you aren’t using Google Analytics, you are missing out on competitor data that you can use to improve your rank in the SERPs. With this Google functionality, you can monitor landing pages, keywords, or content competitors use to land in the top spots in the search results. More importantly, Google Analytics allows you to pick search categories. You can categorize audiences based on demographics, locations, and interests. 

The Bottomline

To scale up your digital marketing efforts in 2022, you should choose tools that improve performance on various channels. Social media, website, and survey endeavors should benefit your industry tools. In short, go for the advertising tools that help you improve your marketing strategies.