What Is Tiktok Pink Sauce? The Viral Condiment, Explained

TikTok’s pink sauce went viral. What’s going on? 

TikTok creator Chef Pii is the connoisseur behind a mysterious pink sauce that has exploded over the internet, resulting in discourse and memes. The saga is as bizarre as the so-called sauce, one that internet detectives and users keep wondering about. 

What is TikTok Pink Sauce?

On June 11, Chef Pii, a Miami-based private chef and social media influencer, posted a short TikTok of herself dipping a chicken tender into a bowl of bright pink sauce. That one video garnered more than 755,000 views. That’s how the journey of a product she invented called “pink sauce” started. 

The TikTok creator released videos featuring the sauce, trying it with different foods, and showing the packaging. According to the videos, the sauce is priced at US$20. It quickly became a craze. But this is mainly because Chef Pii refused to share how the sauce tasted. She often had other reviewers taste it, but she provided cryptic answers on how it tastes. 

In late June, Chef Pii released a TikTok video addressing that concern. A day later, she revealed the ingredients, posting a graphic outlining each: dragon fruit, sunflower seed oil, honey, chili, and garlic.

Nutritional labels – and errors

Creator @sseaansvv recently raised further questions, investigating deeper the pink sauce saga. The TikTokker called “Pink Sauce Lady” for errors in her nutritional label. They also claimed that “there are not enough preservatives” within the sauce “to make shelf stable.”

Sean SVV also wrote in her second video’s caption, “I’m genuinely rooting for her to get a license, fix the errors before selling it legally.”

Another TikTokker, @annareportsnews, also posted a video the same day saying that the serving size per container is unrealistic. She also mentioned that the label doesn’t specify that the sauce should be refrigerated.

America’s Food and Drug Administration (FDA) mandates manufacturers of dressing and condiments to apply for registration. The FDA sets standards on labels, testing methodologies, manufacturing practices, and scientific protocols.

In April 2022, FDA issued the revised guidelines for nutritional fact labels on food and drink products. Serving size is among the updates for the label. However, the FDA doesn’t allow pre-market approval for food products.

A few days later, Chef Pii announced in a video that they were fixing the issues. 

She apologized for the label errors and stressed fixing the nutritional labels for all future bottles of the sauces. She also emphasized that she appreciates the support her sauce has received and that she is operating a small business and is trying to reduce the price of the sauce.

The nutritional label is also available for viewing on her site, which previously didn’t seem to be the case.

Twitter Memes About the Controversial Pink Sauce

Recently, the internet has become crazy with pink sauce. People post everything from memes to analysis, while others express the desire to try the sauce. On Twitter, “Pink Sauce” is currently trending.

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Even Netflix has posted about the sauce.

But the story does not end there. 

Chef Pii took to Instagram Live, YouTube, and TikTok to answer users’ questions. Likewise, she spoke to various media outlets, such as NBC, Washington Post, and Buzzfeed, to defend her unique product.

During her Instagram live, the chef said, “What do you mean by FDA-approved? But, I don’t sell medical products. The “Pink Sauce” isn’t a medical product and it don’t contribute to your health.”

That response stirred Twitter again, causing “F in FDA” to trend across the app.

On July 27, Chef Pii emailed all pink sauce customers about the new terms and conditions. The email addressed the Pink Sauce Supporters and said they are working to fix the issues surrounding allegations and claims against the condiment. 

Chef Pii also explained that she is now cooperating with the FDA and the Florida Department of Agriculture and Consumer Services. And she is waiting on official approval for the sauce and updating the packaging to ensure “preciseness.”

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