New Real Estate App Lets Sellers, Agents Promote for Free

If there is one thing that the real estate industry values, it’s connection. And these days, it can be hard to find people you click with on standard social media sites. That’s why real estate marketplaces like Zillow, Redfin, and Realtor.com are all the rage. To help you focus on your goals. But here’s a new app that will make connecting with agents easier. Enter: the REAL app.

It’s a social app that is only for real estate agents. Unlike other social sites, it’s targeted at agents to improve their branding. This way, agents can get crucial leads and connections. 

Why use REAL?

Like any business, real estate agents spend a lot of time and money marketing themselves. After all, building a brand is crucial to its success. While most agents will have their own sites, it can be costly to maintain sites, memberships, and other things needed to connect with others. It’s even more annoying to run old-school campaigns when almost everything is done online. 

But the REAL app puts agents in the spotlight. With this platform, you’ll have more focused control over your online presence. Plus, all of the people you want to make an impression on are gathered in one place. 

The REAL app lets users promote on the platform for free. So, you won’t have to spend time generating leads or cold-calling potential clients. Here, agents can show their personality with their posts and other content. The app’s main target is potential home buyers, sellers, and other agents so that you won’t have any problems getting a following. 

REAL Messenger: Features and Goals

To give you an idea of the platform, it lets you post visual content, similar to Instagram. You’ll get a news feed that’s photo-oriented. Plus, you can optimize your Agent profile by posting stories and videos of your day-to-day. The best part? Agents can give previews to never before seen properties. The app also has a Whatsapp-style chat feature that sellers can use to entertain questions.

Users can get to know the value of money, quality of the home, and quality of locations all in one palace. Sellers can also curate topics on their chat so users can know what to expect. 

REAL users can easily browse through the app’s feeds and follow agents they are interested in. So, it’s pretty easy to build a community of followers in the app. 

The REAL app has gotten rave reviews from industry veterans. “REAL is an exciting new way for agents to grow their networks, generate leads, and stay connected with other industry insiders,” says Joe Arendt, the VP of Brand Partnerships at Inman. Users are definitely also on the lookout for using the new app. 

REAL app reviews are generally positive. It has a 4 out of 5 rating on the App Store. Most appreciate the fact that it’s a comprehensive place to find agents and view properties. 

REAL app downloads are also growing steadily since its release. They currently have over 50,000 downloads on GooglePlay.

The future of the real estate industry

REAL was co-developed by Thomas MA, a Hong-Kong based real estate developer who got into the tech industry. He previously launched another real estate app called HOJOJO, a rental management system that helped landlords get offers and receive payments. His co-founder Frederik Eklund also has a strong history of making successful ventures. 

REAL is a breath of fresh air from the large platforms swarming with agents. As a real estate agent, you won’t have to boost your listings with ads. It also takes away the stress of generating leads and makes agents appear more approachable. 

And for other stories and news, read more here at Owner’s Mag!