BeReal App: Will It Survive Its Instagram Clone?

Social media trends fads come and go. Short-video hosting app TikTok might be dancing in glory right now, but a newcomer, BeReal app, is about to steal the spotlight. Amusingly, it is partly because of TikTok users sharing their reviews about BeReal, saying that the app has exploded so quickly. 

What is BeReal App? 

Source: Android Police

BeReal app is a new social media phenomenon that operates under a simple premise at works this way: 

• Once a day, the app will alert you to take a photo. It will take one from your rear camera and one from your front camera a few seconds later. 
• You will have a two-minute interval to take this photo to capture candid images. 
• Then, the BeReal app will lay your front photo over your rear photo. 
• You can share it with your friends. However, you won’t be able to see their posts until the next day. And if you missed the two-hour window, you’ll have to wait until the next day. 
• You can also react to your friend’s posts by sharing a quick selfie attached to their post.

The premise behind these weird shooting windows is to encourage people to share snippets from their lives that aren’t just hand picked from parties or any planned events. But, it’s not the first app to go for the candid angle. Back in 2016, Casey Neistat of YouTube developed an app called Beme. The app encouraged users to take videos with their phones clasped to their chest so that, allegedly, they could stay focused on the moment. Later that year, CNN bought the app but ultimately shut it down in 2018.

BeReal vs Beme

What BeReal had that Beme didn’t was the ability to operate for two years with the increasing number of users showing for it. Based on a BeReal app job posting, the app has more than 10 million daiily users. It also says the company’s goal is to increase this number to over 100 million. Quite an ambitious goal but recent reports project the mid-size social media network Snapchat at about 350 million daily active users.

As Snapchat popularized the concept of communication through disappearing messages, BeReal may be relying on its own style to continue and encourage future partnerships with other businesses. Clubhouse, an audio-based social app that went live around the same time as BeReal, had plenty of activities to back it up, but things have quickly cooled down. It is recently experimenting with new features to make the app nteresting enough to attract more users.  Meanwhile, the novelty of BeReal is still fresh, but once the surge of interest from TikTok has mellowed down, it will need to learn to be independent and beat the competitors.

What is an Instagram Candid?

Meta seems to be working on a feature called “Candid Challenges” for Instagram. Discovered by self-described reverse engineer Allessandro Palluzzi, users would be notified once a day to take and share a “candid.” It also copies BeReal right down to the last detail, giving users just two minutes to take the candid.

An Instagram spokesperson told Engadget that the feature was an “internal prototype” and with no users testing the feature. Still,  we are yet to see this announced soon in an Instagram update.

While Meta has been the only company confirmed to be working on a BeReal clone, it wouldn’t be surprising if Twitter or TikTok followed suit as well. Twitter, specifically, might see BeReal candid shots a fit for the microblogging platform, but considering its brave attempt at copying Snapchat’s stories and the on-going buyout buzz with Elon Musk, it’ll need to stride carefully.

While BeReal is becoming popular, it faces an uncertain future. Will it end up being defeated by Meta as have many other successful startups that even vaguely have a conflicting interest with its existing properties? Or will it fail to innovate like Clubhouse did and die off after its 15 minutes in the spotlight? It might be a welcome change to the airbrushed faces and saturated filters from Instagram, but BeReal might just end up being a little too real for its own good.
If you’re interested in trying out the BeReal App, download it from the Play Store. Just remember you know how to take a selfie before you start aad that you’ll only get one shot daily.