Top 10 Web Analytics Tools You Should Know About

For a marketer, web analytics tools are one of the best ways to track digital metrics. For one, these tools allow you to check how your audience’s site behavior, give insights on page views and provide suggestions to execute campaigns, and more. 

But the thing is, different tools bring different services to the table. Depending on your marketing goals, the best tool for you may not function so well for another business. 

That’s why knowing what your marketing strategies are is so important when choosing your web analytics tools. Without a clear goal in mind, it can be hard to find the best service for your brand. With that said, here are some of the best tools in 2023. 

1. Google Analytics

Google Analytics (GA) is one of the best web analytics tools in digital marketing, and it’s completely free. It provides all the basic features you would need: page views, website traffic, audience behavior, bounce rates, and a couple more.

GA is also one of the most approachable site trackers out there. Any site owner can easily connect the tool to their site and get to know its intuitive user interface and general metric systems. This software is best for startups and small businesses who want a free yet efficient site tracker. 

2. Hubspot

Meanwhile, if you want a more comprehensive service, Hubspot is a good paid option. Marketers use the service to generate leads, execute campaigns, and optimize customer relations. Hubspot has a customer relations management (CRM) platform where you can manage various business operations. 

You can get manage your content, sales, customer service, and marketing operations in their dashboard. Plus, you get features to organize and track your customers and leads. Hubspot has a free CMS platform for your site, but its entry-level plans for small businesses are currently around €16.

3. SimilarWeb

SimilarWeb is another website tracking option for digital marketers. Apart from monitoring your site, SimilarWeb also lets you check your competitor’s site data. With their platform, you can get access to digital research and marketing insights and get reports on sales, shopper behavior, and stock movement. 

To date, SimilarWeb has surveyed around 100 million sites in 190 countries. This tool is free to use for its basic features. For more advanced tools, though, you’d have to give their team a call. 

4. Crazy Egg

What if you need a more visual look at your site traffic? Don’t worry; Crazy Egg is known for its heatmap insights that let you know where your visitors are lingering. Apart from that, they offer support in site traffic tracking and A/B testing, site error monitoring, and survey building. 

Crazy Egg is best for companies who want a simple and straightforward path to website optimization. It has a friendly UI, and the platform has a low learning curve. Crazy Egg’s entry-level plan starts at $29 per month. 

5. Ahrefs

Looking to optimize your site content? Ahrefs is a web analytics tool specializing in SEO solutions. You can conduct keyword research and monitor your site. Apart from all this, though, it’s an easy way to monitor your competitor’s website. Here, users can compare metrics to see which keywords they’re ranking in.

Ahrefs’ premium services come at a hefty price, so it’s best to leave this tool to the experts. Their Lite plan starts at €89 per month, while their enterprise plan is valued at €899.

6. Semrush

On the other hand, Semrush is another tool for SEO wizards. The site offers insights into competitor sites and keyword research. Apart from this, it offers link-building tools to boost your off-page SEO efforts. Semrush also allows you to monitor your social media advertising efforts.

Monthly subscriptions start at $119.95 and can reach up to $449.95 per month. Meanwhile, big companies offer an enterprise plan.

7. MixPanel

On the other hand, MixPanel is another user analytics tool that gives insight into your site and app. It offers solutions to help you convert, engage, and retain viewers on your site. For one, you can measure user behavior on-site and tweak your layouts, content, and features accordingly. 

This tool is free when you monitor under 100k customers. However, paid plans start at $25 per month.

8. Optimizely

With powerful customer service tools, Optimizely is best for e-commerce business owners and even developers. As the demand for excellent customer service grows online, it’s great to have data by your side to create digital experiences.

Optimizely allows you to organize content in their platforms, run tests to see which feature works best, and launch scalable commerce shops on your site. Other than that, it offers recommendations for content strategies and data. Optimizely encourages interested users to call for pricing. 

9. Kissmetrics

On the other hand, if you want to focus on product and site analysis, Kissmetrics is the option. This website analytics tool focuses on behavioral analytics, so you get detailed data for every site visitor. 

Kissmetrics is best for SaaS companies and e-commerce brands. Here, it can quickly identify content that your audience resonates with and identify traits in your most valuable customers. Interested users must call for detailed pricing. 

10. Parse.ly

Here’s a service you probably didn’t know you needed: Parse.ly. It’s a content analysis tool that feeds you with data to improve your writing. It guides you to the best content strategies and provides quick feedback on your content’s ROI. Plus, with their platform, you’ll see how customers interact with your content. 

Besides marketers, this tool is also used by newsrooms like Bloomberg and The Wall Street Journal. To find out the cost of Parse.ly, interested individuals have to request a quote. 

The best web analytics tools guide you through creating marketing campaigns, executing strategies with precision, and reaching your target audience better. Now, Google Analytics is a great choice for people who are just starting out, but it doesn’t really offer that many services. 

Whether you’re investing in a paid or web analytics tools open source platform, you can’t go wrong with having a web tracking tool in your marketing mix.