10 Best Video Marketing Platforms

You’re missing out if you’re not using video content to promote your business. After all, posting content in a video format is a gold mine—especially when it goes viral. You’re essentially getting free marketing for such a small investment. Whether you’re a small business owner or a one-person enterprise, we have just the information you need.  Video editing tools can also have a huge learning curve, so we’ve made sure to add options for every learner. Now, find the best video marketing platform for you. 

1. Vimeo

When it comes to video platforms, there’s no beating Vimeo. The tool provides an end-to-end service that lets you create and publish videos all from their single platform. The UI of the platform is also tailored for beginners, so you won’t have to worry about a steep learning curve.

The best part about Vimeo is that you can learn how to edit and create marketing videos, even with their free plan. Aside from this, it also has basic analytical tools so you can see who is watching your videos and where it’s most watched. 

These essential yet vital features can significantly strengthen your video marketing strategies. 

2. wave.video

Without a doubt, wave.video is one of the best platforms for video marketing. Besides allowing users to create videos, it has a built-in social calendar to curate individual feeds. 

With this software, you can also get free video templates and basic video editing features. Upgrade to their Business plan, and you can access up to 100 million royalty-free video clips and images, SEO tools, and custom domains.

3. Wistia

On the other hand, if your primary social media strategy is to grow, Wistia is the best option for you. They have many marketing features that are great for lead-generation initiatives. They have a Turnstiles feature where viewers get asked for their email addresses to continue watching a video. 

In terms of video marketing analytics and reporting, Wistia has some basic but highly visual tools to help you with your online marketing. Plus, they have a heat map feature to inform you where your top viewers are. 

4. Powtoon

Next, we have Powtoon. Powtoon is a beginner-friendly platform that is best for people who don’t know what kind of video they want yet. Intuitive is the best word to describe this software. 

Along with that, you also get templates and stock footage libraries on the platform, so you can breeze through the video creation process. Apart from that, creators can also natively upload to Youtube. Powtoon doesn’t have a strong analytics feature as the other tools, but it’s a solid tool for beginners. 

5. Vyond

If you’re looking to create animated videos, then Vyond is for you. It’s used mainly by teachers in the educational sector, but it’s also highly recommended for content marketers. After all, the videos you create with Vyond are quick, easy, and highly engaging for audiences. 

Vyond makes it easier for users to create short animation videos. For one, it has an extensive library of characters and elements. Plus, you get tons of options for music tracks and sound effects. And finally, you can easily drag and drop elements to your video for ease of use. 

6. Filmora

Don’t have solid editing skills but want to edit videos anyway? Meet Filmora – your new best friend. It’s great for people who need edited videos immediately. With their innovative features, you won’t have to go through a high learning curve to create high-quality videos. 

Specifically, they offer functionalities to color-correct, mix audio, and add subtitles. Here, you get color grading presets,  noise removal and audio support, and even on-screen text editing. 

7. Vocal Video

Meanwhile, Vocal Video is our top pick for creating interview-based videos. Need promotional videos of your services from trusted clients and influencers? Vocal Video has specific features that can let you do just that. 

Simply write down a list of questions you have from your ambassador, then send them a link to an interview. Wait for them to go through the questions, and you can edit the video as you wish. Optimize your video for SEO, add subtitles, and even music. 

8. Vidgeos

Need a global video marketing platform for your global audience? We got you. Vidgeos is a content creation app with some powerful marketing features. We recommend this tool to businesses in affiliate marketing and email marketing niches. 

Here, you can do live videos and edit them in real-time. You can also add interactive buttons for CTA and email opt-in forms. The most unique and powerful feature of Vidgeos, though, is it has an auto-translate feature. 

9. Wideo

Next, if you want an online video marketing platform with tons of free templates, Wideo is for you. Like Vyond, Wideo specifically specializes in creating animated videos. Because of this, we recommend this tool for creating explainer videos and animated presentations.

Regarding features, Wideo has a pretty capable set of tools to help you execute your vision. For one, they have custom templates, a drag-and-drop interface, and embedding features.  Plus, they also have free text-to-speech software that makes transcribing easier. 

10. Vidyard

Finally, we have Vidyard. This video portal software offers powerful marketing tools to help you get leads, grow your business following, and run campaigns. For one, this software has a built-in CRM tool for companies to monitor data and trend analytics. Apart from that, it has all the basic video editing and creation features. 

Vidyard stands out because you can customize and manage your campaigns per location to target your audience. 

With such a visual generation, videos can help you convey tons of information easily. Product demos, client reviews, and even corporate content all translate well in the video format. To choose the perfect video marketing platform, weigh your needs and check the features thoroughly of every tool.

The platforms discussed in this article offer a range of features and benefits that can help businesses of all sizes and industries create and distribute high-quality video content. From video portal software like Vidyard to specialized video marketing tools like Wistia and Vimeo, there is a platform to suit every need and budget.