Top 10 Video Marketing Campaign Examples You’ll Enjoy Watching

A video is an effective form of content, and its increasing popularity has gone together with the rise of social media. However, many marketing professionals still need a video for their digital marketing strategy. In other instances, some have already integrated video into their campaigns but need to see the best results. We’ve compiled some video marketing campaign examples that could inspire you to get the best possible ROI. 

1. Google Android: Friends Furever

Android’s “Friends Furever” video is a simple and cute marketing campaign. The video was shared over 6.4 million times, according to video ad tech company Unruly. Google produced a quirky video showcasing animals forming unexpected friendships. Each clip in the montage features great pairs of animals: dogs and elephants, chimps and horses, and tigers and bears.

The campaign proves that even the most uncomplicated videos can be super shareable with the proper subject matter.

Watch the video here. 

2. Jeni’s Splendid Ice Cream

We encourage you to watch from the 20-second mark to see how it goes. Jeni’s Splendid Ice Cream is a small ice cream shop from Columbus, Ohio, and its YouTube channel proves you don’t need hi-tech equipment to make lovable videos. This is a remarkable small business video marketing campaign. 

Watch the video here. 

3. Reebok: 25,915 Days

The video features one woman’s relationship with running in reverse, from running the Reebok-sponsored Spartan Race as a middle-aged woman to birth. It’s a great way for Reebok to promote its brand mission of changing how people perceive and experience fitness at every age. 

And at the end of the video, a compelling CTA reads, “Calculate your days.” After all, adding a well-curated Call to Action is one of the secrets of a successful video marketing campaign.

Watch the video here. 

4. Alibaba: To the Greatness of Small

Sometimes, the most powerful messages resonate with the smallest audiences. This global marketing video is from the China-based ecommerce platform Alibaba. Alibaba’s global customers are almost as big as Amazon’s. The campaign was a powerful tribute to the role of SMBs in the global economy. Similar to a young athlete with Olympic dreams, all great brands start with an ambitious founder.

Watch the video here. 

5. Coca-Cola: The Last Customer

Coca-Cola is known for heartwarming holiday videos, and this is one of the best! The Last Customer is a video campaign launched by Coca-Cola in 2020. The campaign was designed to promote small businesses’ importance and their role in their communities.

The campaign consisted of a short film about a small convenience store owner preparing to close his shop for the last time. The owner reflects on his memories of running the store and the relationships he has built with his customers over the years. As he closes shop for the last time, he is surprised by his loyal customers who have gathered to say goodbye and express their appreciation for all he has done for their community.

Watch the video here. 

6. GoPro: Fireman Saves Kitten

“Fireman Saves Kitten” is a video campaign launched by GoPro in 2013. The campaign was designed to showcase the power and versatility of GoPro cameras in capturing dramatic and inspiring moments.

GoPro shows a powerful example of how brands can use their products to tell compelling stories and promote meaningful social causes. It was a testament to the power of video content to engage and inspire audiences. Moreover, it helped to cement GoPro’s reputation as a leader in the action camera industry.

Watch the video here. 

7. Nike Women: Better For It

Suppose your campaign is a powerful message of encouragement and empowerment for women. In that case, The “Better For It” campaign encourages women to embrace their imperfections and to push themselves beyond their comfort zones. The campaign’s tagline, “If you’re not failing, you’re not trying,” aims to motivate women to take risks and persevere through challenges.

The campaign also includes a digital community where women can connect and share their stories of progress and inspiration. The community features a range of resources, including workout routines, training tips, and motivational messages.

Overall, the Nike Women “Better For It” campaign is a powerful message of encouragement and empowerment for women of all ages and backgrounds. It seeks to inspire women to push themselves to be their best physically and mentally and celebrate their achievements along the way.

Watch the video here. 

8. BuzzFeed for Purina: Puppyhood

BuzzFeed did a great job writing a script that takes all the classic puppy stories you’ve heard and turns them into a delightful tale of a man and his dog spending time together.

Although it’s evident to today’s trained consumer that Purina’s Puppy Chow brand is behind the video, the product placement is so subtle that it’s not bothersome. Video marketers, take note.

Watch the video here. 

9. Intel: ‘Meet the Makers’ Series

Intel’s five-part “Meet the Makers” series aims to highlight the stories and innovations of people who are using Intel technology to create new and exciting products. It features videos showcasing different makers and their projects, from artists to scientists to entrepreneurs. So, if you’re looking for an effective and engaging way to advertise your product or service through video, the video ad is a good inspiration.

Watch the video here.

10. Google Earth: Homeward Bound

The Google Earth: Homeward Bound campaign is a marketing campaign that aims to raise awareness about the impact of climate change on the planet. It is also meant to promote the work of Homeward Bound, a global leadership initiative for women in science.

By inserting their product into a story of loss, love, and restoration, Google Earth successfully positioned its capabilities as life-changing — but it doesn’t feel too showy. The video makes you think that Google Earth isn’t out to make money, but rather, they’re out to build a service to improve the lives of their users.

Watch the video here.

Conclusion

Based on the examples above, the best video marketing content is engaging, informative, and resonates with its target audience. It should tell a story, evoke emotions, and offer a unique perspective or solution to a problem. Businesses and brands can build brand awareness and loyalty by creating high-quality video marketing content that connects with their audience. It ultimately drives sales and revenue.

Now it’s your turn. Video can do wonders to increase content engagement and clickthrough rates. Use these marketing videos as inspiration, and create fantastic visual content. These video editing tools can make your video content creation easier.