Twitter Shop Button: Keeping up With the eCommerce Boom

In the eCommerce industry, it’s inevitable that every social media will become “shoppable.” Take Instagram, TikTok, and Facebook, for instance. Each has its features that allow its users for immediate purchase with just a few clicks or swipe. 

Of course, Twitter is also looking for an opportunity to ride the eCommerce wave. According to Twitter’s Analyst Day presentation, representatives revealed they are developing various commerce options. Recently, Twitter began to test its new commerce layouts with at least one Android app user in Qatar. 

As spotted by UK-based social media consultant Matt Navarra, he cited the following changes: 

• Product name
• Shop name
• Product price
• Twitter Shop button

The new layout leans into a more formal look as it features a blue Twitter shop button. By the time of its official release, let’s hope the button is customizable to help businesses stay “on-brand.” Also, it would help brands if other features are also customizable. For now, all we can do is cross our fingers and hope for the best. 

Twitter confirmed that it’s testing new eCommerce-friendly features. Furthermore, the company aims to include a new feature for organic tweets that would link an eCommerce product page. According to the company, they conducted the first test among many experiments for their Commerce space. 

The company plans to expand feature and format options for different types of users other than the Twitter shop button. It also plans to introduce Facebook-like business profile features such as integrated maps and Super Follow. By doing this, Twitter will allow professional Twitter users to charge followers for exclusive content. It’s a great way to expand Twitter’s monetization options. 

The Twitter Shop Button: Why It’s Taking Long

According to Twitter’s Revenue Product Lead Bruce Falck, the team gets many questions regarding their eCommerce additions. Most inquiries ask why it’s taking them so long to develop eCommerce support on the platform. However, Mr. Falck pointed out that sequencing is crucial. 

The team firmly believes that it’s important to polish the performance of Twitter’s ads business. He further explained that starting with MAP towards click and conversions involves a critical process. Also, it’s an essential prerequisite to launching their eCommerce features. 

About MAP, it relates to re-building Twitter’s Mobile Application Promotion system. In 2019, Twitter identified issues with its MAP process that led to a massive impact on its data capacity and targeting. As a result, Twitter wants to focus on its MAP system and further refine it before moving onto eCommerce. Currently, Twitter is working on the next stage for its eCommerce features and tools, starting with its Twitter shop button. 

Meanwhile, as the company pushes forward various Commerce innovations to their platform, an edit button is still nowhere to be found. Let’s hope that someday, Twitter will add that edit button to its new upgrades. Besides, it’s more convenient to edit a post instead of deleting it to make a new one. Well, we can only dream. 

Final Note

Some might say that Twitter’s eCommerce tools and features are long overdue. However, if we consider the rigorous process of developing a smooth transaction for us users, let’s patiently wait.