Top SEO Softwares Trusted by The Pros

Online visibility has become a priority for most businesses. They want to reach their target market, increase website traffic, and eventually convert them into customers. As such, many companies go to great lengths to ensure their place in Google’s first page. And by using the best SEO software applications, they can get ahead of the competition and drive more traffic to their site.

In this article, check out the 8 best SEO applications that the Pros trust the most.

1. Moz

No list is complete without mentioning Moz. They offer the leading SEO software that most pros use for all their SEO efforts, the Moz Pro. It’s the all-in-one and well-revered SEO application for pros and beginners alike. Their Moz Pro software includes keyword research, site ranking and audit, and reporting.

By using Moz Pro, some have had successes with organic traffic, automated keyword research and reporting, and link building strategies. Sites like Trivago and Zillow use Moz for their SEO strategies.

Moz does offer a free but limited plan. With this, you can access Mozscape API, MozBar, Link Explorer, and Check My Presence. But, if you want to power up your SEO game, you can choose among the following plans:

• Standard ($99/mo) 
• Medium ($149/mo) 
• Large ($249/mo)
• Premium ($599/mo)

2. SEMRush

SEMRush is more than just one of the best SEO software applications out there. They offer social media management, content marketing, and advertising tools. Companies like eBay, Amazon, and Forbes trust SEMRush.

Those who want to try out their platform can do so for only 7 days but still get access to all their available tools. With that said, users will get much more out of a paid plan.

Users can choose among three plans:

• Pro ($99.95/mo)
• Guru ($199.95/mo)
• Business ($399.95/mo)

3. SpyFu

Many SEO experts believe that you should also be on the lookout for your competitors. After all, you’re after the same target market. And that’s where SpyFu comes in. While other SEO software applications keep track of your competitors, SpyFu has become the go-to for many SEO pros.

Aside from SEO Competitor Research, they can also monitor their competitor’s AdWords, check backlinks, and view their keyword rankings and SERP. Not to mention, they also have “Member Perks.” This means any subscriber can get discounts from select services and tools like TrustPilot and AdAlysis.

Like most SEO software applications on this list, you can subscribe to monthly plans when using SpyFu. You can choose among their three plans here:

• Basic ($39/mo)
• Professional ($79/mo)
• Team ($299/mo)

4. Ahrefs

Many experts hail Ahrefs as one of the best SEO software applications they’ve used. Like Moz, it offers many features like site audit, keyword research, content explorer, and more! Companies like Uber, Netflix, and LinkedIn use Ahrefs as well.

You can avail of a $7 trial for 7 days to explore their software. Other than that, you can also get limited access to free tools. But it’s much better to subscribe to get the most out of their tools and resources.

As pricing goes, you have four options:

• Lite ($99/mo)
• Standard ($179/mo)
• Advanced ($399/mo)
• Agency ($999/mo)

5. KWFinder

If keywords are the only thing you want to research or analyze, KWFinder is what most SEO experts use. It can help users find the most difficult keywords to rank, learn volume and metrics, and know long-tail keywords. Brands like Airbnb, Adidas, and Alexa love using KWFinder.

If you’re in the process of trying platforms, you can use KWFinder free for 10 days!

KWFinder is under Mangools, where you can also subscribe to other SEO tools like SERPChecker, SERPWatcher, SiteProfiler, and LinkMiner.

In terms of pricing, you have three choices:

• Basic ($29.90/mo)
• Premium ($39.90/mo)
• Agency ($79.90/mo)

6. Majestic

If backlinking is a strategy you want to pursue, Majestic has become the partner for most SEO experts. By using Majestic, you can increase the trustworthiness of your site. Plus, you can check how trustworthy a site is before you link to them.

Since its focus is only on backlinking, you’ll have data and resources for all links you want to analyze. Plus, you can even spy on your competitor’s backlinks as well.

You can subscribe to any of their three available plans:

• Lite ($49.99/mo)
• Pro ($99.99/mo)
• API ($399.99/mo)

7. Google Search Console

Any SEO expert will tell you that the Google Search Console (GSC) is one of the best SEO software applications. Why? Well, for one, even SEO beginners will understand the data and tools used in the platform. But if you need more information, you can also search for handy guides. In no time, you’ll master the GSC. 

What it does is to monitor the performance of your site and keywords. You can even fetch impressions and click-through rates, which are essential for SEO. Other SEO-related tasks you can do are to optimize images, content, and the site for mobile. Plus, you can guide Google in understanding your content and which pages to crawl.

As for pricing—it’s FREE! All you need is a Google account and your site. Once done, you can finally uncover data that will help improve your SEO strategies in the long run.

8. Screaming Frog SEO Spider

Screaming Frog, a UK-based agency, developed the SEO Spider that some pros swear by. It’s a web crawler that will help users identify any SEO issues on a site. It’s like GSC. For example, it could be a broken link or duplicate content. Plus, by downloading the software, you can also extract data, conduct SEO audits, integrate GSC, and provide a visual site architecture.

Companies like Disney, Google, Apple, and Amazon use this software.

In terms of pricing, it’s £149/yr, but you can download the software free, but it has limited features such as 500 URL crawls and onsite analysis and issues.