Cisco is predicting that by the year 2020, 82% of internet traffic will be video. Even Facebook CEO Mark Zuckerberg has given the signal to market the social media giant through video. Marketing experts are taking advantage by providing potential customers with more information than before. Here are some things to think about the future of video so that you too can have an equal opportunity.
Video Makes Marketing Email Interesting Again
Video is popular because it is visual, so people take in information easily and retains it better. Just by using the word “video” on your marketing email could increase open rates by 19%, click through by 65%, and reduces unsubscribe by 36%.
Video Access Through Mobile Seen To Increase
Video has been slow to take off in mobile because it eats up data. However, by 2020, experts are projecting an 11% increase in video traffic for mobile users. This is because smartphone users say that video offers consumers a quick way to grasp product.
Digital TV is the new TV
Have you noticed that more shows are internet based? This is because TV shows are taking over the internet. People who spend time watching 40-minute videos on YouTube are now shifting to websites like Netflix that provide videos that follow TV formatting. The shows have episodes, seasons, and noteworthy casts that made people turn their PCs into TVs.
Improve Social Media Engagement
Video is not only improving email engagement, but Twitter and other social media sites too. Posts with videos are getting more shares, especially on Facebook. According to a study conducted by Twitter, tweets with videos suggest that engagement has improved 28%.
Increases User Engagement Too
Video is going to be king in the future, not because it is popular, but because it is engaging. Did you know that more people can recall a video they watched a month ago compared to an article they read over the same period of time? Aside from this, video also encourages people to take action.
Very Popular
Video is very popular. Youtube reaches more people aged 18-43 than any cable network in the US. This growth in video use is contributing to the rise in video advertising, which is why we see those pesky ads on YouTube.
It seems that video will be taking over the internet soon. It is quickly becoming popular, because it is more engaging than reading and has better memory recall. Video is also becoming easier to access, especially with the increase of smartphone usage.
