10 Social Commerce Tips to Increase Sales

Social commerce pertains to selling on social media. Many marketers worldwide have social shopping in their advertising arsenal because it’s free and effective. However, don’t expect sky-rocketing sales after setting up your social media page and publishing a few promotional posts. It takes careful planning to grab users’ attention, make your posts go viral, and encourage people to check out. So you might want to read these essential tips to make your social commerce advertising successful.

Why Do Brands Prefer Social Commerce?

Ecommerce owners prefer selling on social media to any online channel. Here are a few:

• Half of the world’s population is on social media, giving brands significant opportunities to reach many leads.
• Setting up a social media business page is free and easy.
• It’s easy to make social media profiles consistent that showcase your branding and brand personality.
• Marketers can target particular audiences according to demographics, such as age, gender, and psychographics, like interests, lifestyles, and hobbies.
• Social media allows brands to connect with people in real-time.
• Establishing two-way communication with your target audience and followers through messaging and comments is easy.
• It’s convenient to promote products and services to your followers or non-followers using free and paid boost features. 
• You can promote your social media ads to the right people using social media paid advertising.
• Social is a more engaging and entertaining platform.
• Advertisers can create more personalized offers that they can directly send to target audiences through social media messaging apps.
• Marketers have the potential to succeed in word-of-mouth marketing once their posts go viral.
• It’s easy to gather social proof when brand advocates and customers send feedback in the comments section.

Top Social Shopping Statistics in 2023

If you’re still not convinced of these reasons to start social selling, maybe these figures will:

• The social shopping market size will hit an estimated $1.3 trillion in 2023, a 30.8 percent increase from 2022
• The social commerce market size is estimated to hit the $2.9 trillion mark in 2026
• A survey involving 16-to-64-year-old internet users claims that they go to social media to find things to buy
• 26 percent of those users said it’s challenging to find suitable products, while 23 percent claimed they use social media to see their favorite brands’ posts
• China is the leader in social commerce, with 84 percent of Chinese consumers shopping on social media in 2022
• China makes up 45.3 percent of the country’s ecommerce retail sales, while America makes up only 16.1 percent in 2022
• The number of U.S. online buyers will increase by 35 percent by 2025
• Russia is the second-largest contributor to social buying, with 49.5 percent of users purchasing items on social media
• Facebook remains the top social commerce platform, with 56.1 million buyers in 2021
• Fashion is the most significant niche in social shopping, with apparel and accessories as the top sub-niches
• 70 percent of online users in the U.S. said they were likely to purchase products recommended by influencers
• Influencer marketing is forecasted to reach $4.14 billion in 2023

Top Social Commerce Tips for High-Converting Campaigns

Succeeding in social media ecommerce means having well-thought-out, relevant, valuable, and compelling marketing campaigns. Here are some social commerce tips to get you started:

1. Know who your target audience is

Determine your target audience, so you’ll know how to communicate with them. Knowing who you’re marketing to helps craft the most valuable and relevant advertising campaigns they react to. Moreover, knowing your target audience enables you to strengthen your brand message. With social media marketing features, your message will get across to the right people too.

2. Keep your social media pages on-brand

Branding is essential in standing out amidst the competition. Unique and relatable branding is one of the primary consumer selection factors when choosing favorite brands. Keeping your social media platforms on-brand means staying consistent while conveying the right tone, message, and identity to your target audience.

3. Post regular content

Whether it’s promotional content or not, brands must post regularly on social media. This way, followers will have something to look forward to. Also, keeping your social media page alive means you’re an active brand ready to cater to customers. 

4. Write user-centric and SEO-friendly product descriptions

When posting social media advertisements, ensure your product descriptions convert. Keep your copy brief and focus on customer pain points by addressing those and highlighting product benefits instead of features. Also, you want to make your ads appear on search results by writing targeted keywords for SEO. 

5. Offer deals and discounts

Deals and discounts are primary buying reasons, with 37 percent of online shoppers saying this is a significant deciding factor. Many brands are vying for user attention on social media, so huge discounts and enticing deals are irresistible. Competitive pricing will make you a favorite among online shoppers on a tight budget. Plus, cheaper products will fare well in product comparisons. 

6. Humanize responses

Some online buyers prefer social media shopping because of quick two-way communication. This is also one of the reasons why brands prefer social commerce. Don’t send generic and automated replies to inquiries or concerns. Be genuine in connecting with target audiences to nurture relationships by sending well-thought-out, personalized responses. 

7. Make the checkout process quick and easy

Social commerce makes it easy for online shoppers to discover, browse, and buy products. But that doesn’t mean you have to be complacent. Ensure the overall social media shopping experience is seamless by offering an easy and quick checkout process.

8. Use analytics to monitor results

Social commerce marketing requires monitoring and experimentation to see what works and what doesn’t. Use analytics to monitor and modify social media ads and ensure high conversions. 

9. Work with social media influencers 

Influencer marketing is essential in social media to gain traction quickly. Select appropriate influencers who have built their reputation online with similar audiences.  

10. Use high-quality images

One of the most crucial social media shopping tips is using high-quality and professional images to showcase your products. Quality images reflect your brand quality and say a lot about how you handle business. Moreover, eye-catching images done by professionals are the first step in luring online buyers to check out your brand more. 

Conclusion

Social media commerce is a quick and efficient way to increase brand awareness and sales. If you do these tips, you’ll notice your followers grow quickly!