10 Practical Social Commerce Pinterest Strategies that Drive Sales 

Pinterest has emerged as a leading player in social commerce among the social media platforms available. Businesses can build a strong presence on Pinterest by leveraging the platform’s many features. Learn more about social commerce Pinterest strategies that drive sales for any business. 

Why Sell Products on Pinterest

Pinterest started in 2010 as a place for women to browse and pin the latest fashion trends and home decor ideas. While women still make up the majority of Pinterest’s global audience, male and Gen Z pinners are up by 40% year over year. The platform shows impressive user growth aiming at higher sales and user engagements. Here are five reasons why you should sell on Pinterest.

1. Large user base:  Pinterest has 450 million monthly active users (MAUs) worldwide. That’s why it is an effective platform for businesses to showcase their products and reach potential customers.
2. Visual platform: Pinterest is a prominent social media platform. Users can browse and discover products through images and videos. 
3. Increased traffic: Pinterest can drive traffic to your website, as each pin includes a link to the source. This can improve your website’s visibility and increase sales.
4. Higher conversion rates: Based on research, Pinterest has higher conversion rates than other social media platforms. This means that there’s a higher chance that users will buy after discovering a product on Pinterest.
5. Pin longevity: Pins on Pinterest have a longer lifespan than posts on other social media platforms. Your products can continue to be discovered and shared for months or even years after you first post them.

Here are a few strategies to help you succeed in utilizing Pinterest for social commerce. 

1. Establish A Solid Foundation 

Every business can only succeed with the proper groundwork. You have to create a Pinterest business account. This will allow you to access features such as Pinterest Analytics and Rich Pin. 

2. Upload and Organize your Product Pins

To start, you should create browsable product pins for your catalog. Pinterest features multi-feed support for catalogs, allowing brands to upload their entire products in multiple product feeds using the same Pinterest Business account. It’s best to include different angles when uploading images on Pinterest. The platform allows users to take photos or use them for product searches. 

3. Create Shoppable Pins

Shoppable pins allow users to purchase products directly from the pin. Ensure to include pricing, product descriptions, and a clear call-to-action to encourage users to buy. Shoppable Pins are also customized for a better mobile shopping experience. 

4. Connect to Shopify

Increase brand discoverability by linking your Pinterest Business account to your Shopify store. More than 1.7 million Shopify merchants can bring their products in front of 500 million Pinterest users. The Pinterest-Shopify channel focuses more on building meaningful audiences for social commerce.

5. Track your performance

The final step is to add the Pinterest Tag to your site. Pinterest tag collects users’ behavior data and actions after seeing your ads. It offers granular insight and helps you measure your ads’ effectiveness according to shoppers’ engagement. Sellers may also utilize this data for site optimization. If you’re connecting Pinterest with Shopify, the tag will be automatically set up in your Pinterest profile.

6. Grow Brand Loyalty

Pinners are more open to new brands. Sellers should constantly work on establishing trust and loyalty with their users using Pinterest’s Verified Merchant Program. The verified merchant program (VMP) helps add credentials to sellers and build user liability. 

7. Sell More with Pinterest Ads

Retailers should take advantage of the chance to advertise on Pinterest. Sellers can use Promoted Pins and targeted campaigns to reach more in-market shoppers. As a seller, you should understand how advertising works on Pinterest.

8. Create Promoted pins & targeted campaigns

Promoted Pins are similar to the organic pins merchants created for their shops. The only difference is sellers pay an amount of money so that more people will see this product pin in a given time. Promoted Pins help business owners grow brand awareness, promote products, and drive traffic to the official website. This differs from Buyable Pins, allowing customers to complete a purchase without leaving the platform.

Ad campaigns may vary based on your business goals. Sellers should run engagement campaigns to interact with shoppers at their consideration stage. For sales-oriented purposes, merchants can fixate on ready-to-buy shoppers and return them to the official website to complete an order. Research shows that weekly Pinners are 1.25x more likely to purchase multiple items. You can also re-engage with shoppers using Promoted Pins based on their browsing or cart history.

9. Utilize Mobile Ad Tools

Companies can raise brand awareness and reach new customers more cost-effectively using automatic bidding. When you turn on this feature, Pinterest will dynamically adjust your bids to maximize the number of conversions within your desired budget. Sellers need to use their mobile phones to set up the daily budget for the campaign, fill out billing information, and then publish the ad.

Business owners can even monitor ad metrics anytime from their mobile phones. Sellers can make quick modifications based on ad spend and clicks to achieve cost-effectiveness. Other features like multi-user access, campaign duplication, and reporting are all accessible within the Mobile ad tools.

10. Collaborate with Influencers 

Establish partnerships with influencers in your niche to promote your products on their boards. It can also help reach a wider audience. Collaborating with influencers on Pinterest can effectively build trust and encourage more users to purchase your products.

Conclusion

Pinterest allows businesses to connect with millions of users and increase their online visibility. Companies can leverage the power of Pinterest to drive sales through these social commerce Pinterest strategies. It’s important to understand the unique audience and culture of Pinterest. From there, businesses can tailor their marketing efforts accordingly. With the right approach, Pinterest can become a valuable asset in any social commerce strategy.