6 Social Commerce Examples to Increase More Sales

Ecommerce businesses can easily reach customers and boost sales via social media. Social media platforms have allowed brands to sell and advertise their products. In turn, the brand’s followers and target audience can browse social media and buy items without leaving the app or site. And if you want a successful social shopping strategy, here are six social commerce examples to try.

1. Curate A Pinterest Collection

Although Instagram, Facebook, and TikTok are the top social media platforms, Pinterest is one of the best ways to promote your brand and get more sales, making it one of the most effective social commerce strategy examples. According to the social media service, over 450 million users are active on the platform. Pinterest is the ideal platform if your primary target market and audience are women. However, men are also active on the site.

It’s recommended to mix up content instead of sharing photos only on Pinterest. After all, Pinterest allows videos and GIFs. There’s no set standard on how you can share content. But you can optimize your Pinterest account by making it a great starting point for your potential buyers to know your brand more.

Here’s an example of how to inform and sell on Pinterest from IT Cosmetics. They create various content types, such as infographics, photos, and videos, to engage with their target audience. Furthermore, you can create boards to organize your pins. Pinners can browse faster and decide which items to buy.

2. Use Hashtags Wisely

You’ll never go wrong when using hashtags. That’s because many people follow hashtags or search for them on social media sites like Instagram. But you have to be mindful of the hashtags you add to your caption. You don’t want to flood followers with hashtags on every post.

Here are some ideas to try for your hashtag game:

• Company tagline or motto
• Product
• [Brand name] + product
• Product benefit or feature (e.g., vegan or gluten-free)
• Activity (e.g., shopping or working out)
• Occasion or holiday

Additionally, consider using hashtags for your marketing campaign. This allows your followers to use the hashtag, and you can republish their posts.

Forever21 implements this social commerce example on its Instagram page. The brand’s tactic is to add hashtags on posts promoting their apparel, for example, #springoutfits and #graphictees. Although they put hashtags on most posts, they try not to flood their caption with them.

3. Reach More People with Shops

Facebook, Instagram, TikTok, and Twitter have a Shops feature. This allows brands, merchants, and sellers to highlight products on these social media platforms. Plus, with the Shops feature, social media users can seamlessly browse the platform without leaving it.

Meta (Facebook and Instagram’s parent company) makes it seamless for customers to browse and buy from a brand. Brands can choose to feature their products on either platform, choose a checkout method (own site, platforms, or messaging options), and select sales options.

Meanwhile, Twitter has a Shops feature, available only in the US so far. Like Meta, Twitter allows brands to promote their products. However, the micro-blogging and social media platform doesn’t have its own checkout option yet, so users will be redirected to the brand’s website to purchase items.

Finally, TikTok also has the Shop feature, but it’s available in select countries only. Here, merchants can open a TikTok shop and get featured on the TikTok Shop official account.

Check out the Supergoop Facebook shop. Theirs is simple. Plus, they promote their best-selling products in the Shop. Like theirs, you can add all details and lead the Facebook user to your site.

4. Post User-Generated Content and Social Proof

When posting on social media, don’t forget to include user-generated content (UGC) in your content calendar. With UGC, you can engage with potential customers. Plus, you can establish trust with this post.

Alternatively, social proof is a great way to entice more customers to purchase from your social media accounts. This further adds to your brand’s legitimacy and authenticity. Here are examples of social proof to post on your socials:

• User reviews
• Testimonials
• Expert seals
• Wisdom of the crowd
• Certification

Check out this example from Quip to give you an idea of how you can add social proof to your Instagram page. Instead of posting it on your Instagram page, you can repost it as a story. Then, make sure to create a dedicated Story Highlight so Instagram users that land on your page can read reviews.

5. Consider Influencer Marketing

Influencer marketing has been proven to be effective in increasing followers and boosting sales on social media. Your brand can benefit by partnering with an influencer to help your brand grow. You don’t have to go to a big-name influencer immediately. Micro-influencers are your best option for growing your brand.

One great example of influencer marketing comes from Aerie. Most of the time, they highlight their Aerie ambassadors. However, some influencers like Kelly U also appear on their page. Like Aerie, you can repost a video or image.

6. Start a Giveaway

Giveaways may seem to defeat the purpose of social commerce. However, giveaways can boost sales by giving free things to followers. This can pique your followers’ interest in the product, making it one of the most effective social commerce examples. Additionally, by giving away free stuff, you can increase your follower count. From there, you can increase sales.

Ensure that you are following the social media platform’s rules before starting a contest or giveaway. The last thing you want is to violate any guidelines resulting in your account’s suspension or deletion. Facebook, Instagram, Twitter, and TikTok allow contests as well.

Here’s an example of a giveaway done by 35mm_co and Frank Body. Like their post, make sure to add specifics, such as what would be given away, what your followers should do, and when it will end. Plus, make sure to add a disclaimer that Instagram did not endorse or sponsor the giveaway. Further, to engage with your customers, add a compelling graphic or video that followers will like.

Final Thoughts

The social commerce examples listed above have been effective for many brands. You can mix and match these examples on your socials. Or, you can try one at a time and check if it works for you in the long run. Make sure that you follow social media guidelines. Plus, you feature your best products to convert your followers into customers.