Should You Get a Website?

Nowadays most established businesses have websites, however more than 75% of businesses out of 22.5 Million registered businesses in the U.S still don’t have websites.  So is it really essential if most businesses seem to be doing alright without it?  There are 2 school of thoughts when it comes to this subject.

YES: Your business is your website

Most modern businesses that have been started and ran by millennials are gungho about having a strong web presence.  Their demographic tends to rely on online and social media searches and interests.  The philosophy here is simple, if you have a website, you can be found.  If you don’t have a website…well, you can’t be found.  So modern business owners rely on their website as a primary source of generating new leads and acquiring new customers.

NO: Good Service/Product is the best practice

More traditional business owners tend to rely less on websites, as their business may have been started long before the web revolution, and they tend to be smaller businesses and more localize.  Their philosophy is nonetheless, true.  By providing reliable and trustworthy products and services, they’re able to maintain a consistent staple of customers day in and day out.  However the downside to this practice is it can’t be scaled easily.  As you’re only as good as the locals around you.

No Website is better than a BAD Website

A better question than whether or not to have a website is whether or not it’s worth having a BAD website.  An out-dated and unresponsive website nowadays in 2016 will appear old and neglected, often times even hurting the business.  Locals will still visit your business, however having a poor web presence could deter prospects.

Conclusion?

It’s definitely worth getting a website for your business, however you need to make sure that you’re doing yourself a favor by making sure your web presence best represent your business.