Playrcart Gives You What You Want – Immediately

We’ve all watched ads and immediately thought, “I want that. Right now.” Some of us wish we could jump right into the TV and into that sexy Ford F-Series quicker than we can have a second thought. But how many of us have gone to make a purchase only to be discouraged by the needlessly complicated payment process? “Too many,” says UK-based startup Playrcart. 

“We believe this is the future of advertising.” 

Founder Glen Dormieux, along with CTO, Richard Mason, created Playrcart born of that very frustration.

“What we’re seeing right now is fairly traditional – they’re doing the same thing time and time again.”

Currently, when viewing an ad, you have to go through several pages in order to complete a purchase. How many sales are lost in that time-consuming process? “Too many!” say business owners in a Mr. Krabs-esque demeanor. 

How Does Playrcart Work?

Playrcart has designed its platform to convert digital assets into instant transactions within the ad itself. How is that possible? Technology, stupid. 

“You can actually make the transaction go directly within the asset itself. So you engage with the ads, you interact with the purchase within the ad without ever leaving that same piece of content.”

“It effectively dilutes numerous clicks that you normally have to navigate through. The average of reduction clicks is about 75 percent.”

With Playrcart, you can watch the trailer for a new Spider-man movie and buy tickets before it’s even completed. You can schedule a test drive in the Ford F-Series as you’re watching a professional drive it on a closed course. 

Consumers will now have the option to purchase something when their emotional response to an ad is at its peak. You can see an ad for a major event and as you’re riding that emotional wave you click and purchase tickets. As the ad concludes, you can emotionally conclude with it – satisfied. 

You can see Playrcart’s technology in action here. 

Playrcart is capitalizing on our instant gratification society, and they’re doing it with modesty and innovative advances in technology. 

“We want to hit them instantly while you’ve got their attention.”