Business
Preparing the Shift to Mobile eCommerce: Tips + Tools
We Are Social reported that around 50% of the 16 to 64 demographic use their mobile to purchase something online weekly. With those in mind, your eCommerce business shouldn’t be confined to one place. It’s essential that you have a website and social media sites. Plus, don’t be afraid to list your products other than those platforms. Here’s how to make a successful shift towards mobile eCommerce.
1. Use Website Builders
Most website builders nowadays can optimize your eCommerce site on the desktop or mobile. These tools help you design and layout your website and make tweaks before publishing it. Moreover, you can add pages, such as blogs, products, and contact pages, to make your eCommerce site operational.
You don’t need to hire a web designer or developer immediately when creating your site on these builders. It’s ideal for new eCommerce site owners, considering you want the business up and running from Day 1 without any hassle.
2. Set Up Secure Payment Methods
One way to enhance your customer’s experience in your eCommerce site is setting up payment gateways. Although you install payment gateway plug-ins on your desktop, it’s crucial that it’s working on your mobile site, too. This way, your customers won’t experience any mishaps or issues when paying via mobile.
3. Widen Reach with Social Commerce
Mobile eCommerce isn’t only about a mobile eCommerce app. After all, it’s a catch-all term to describe all eCommerce-related strategies done on mobile. Facebook, Instagram, and TikTok have opened avenues for eCommerce sites to integrate their store into these platforms. Plus, social media sites are easily accessible on phones, allowing customers to browse anywhere.
You can promote your best-sellers and new products on these platforms. Then, ensure that you link to your website. This way, your customers can view other products, regardless of where they’re browsing them.
4. List Products on Other Relevant eCommerce Marketplaces
Even though you have a website, you can reach more people when posting items on other eCommerce stores. This allows you to get more exposure. It’s possible that your competitors are in the same marketplace. However, if you have the correct copy and high-quality images, your customers are likely to buy your products.
5. Develop an App or Hire an App Designer and Developer
Not all eCommerce sites have an app for their eCommerce products. But you can change the game by having one for easier browsing and a smoother experience. However, app development is challenging for non-developers. There are no-code app makers to use for your new app.
Or, if creating an app is too tedious, hiring an app developer and designer is a much better alternative. They have the know-how to create an optimized app for your eCommerce site. You can find them on freelance sites like Fiverr or Upwork.
Mobile eCommerce Tools
1. Shopify
Shopify is one of the top eCommerce tools for all businesses. You can build a site, sell online, market your products, and manage your business. You don’t need experience developing or designing a website on Shopify. The eCommerce platform has a no-code website builder, letting users create sites in minutes. Additionally, Shopify allows you to integrate apps into your online store, including payment gateways.
2. Wix
Another contender in website building is Wix. Like Shopify, it’s fast, easy, and simple to create and design a website. Their web design feature, “Editor X,” allows you to customize your site. Also, you can use their Wix Payments feature. It’s their solution for all payments, allowing customers to pay via Apple Pay, credit card, and other payment methods.
3. Stripe
If you need a payment method solution, Stripe is one of the best eCommerce payment tools! You can accept payments globally. Plus, Apple Pay and Google Pay are two payment methods to integrate into your Stripe account. Stripe is also advanced because it can detect fraud and block it. Plus, you can increase conversions and launch subscriptions.
4. PayPal
An alternative to Stripe payments is PayPal. As one of the oldest payment methods, you can trust this tool for easy payments. You can install PayPal for your checkout needs. Plus, you can even request payments! Additionally, PayPal accepts credit and debit card payments worldwide!
5. Sked
Don’t have time to post all the time? Consider Sked as your social media management tool. You don’t need to publish and tag your posts manually. Sked helps you tag posts directly on their dashboard. You don’t have to worry about losing your product tags. Plus, Sked will add your shoppable posts in one gallery!
Post your products on these sites:
- Threads
- TikTok
- YouTube
6. Planoly
Another social media management platform to consider for your mobile eCommerce needs is Planoly. Like Sked, Planoly enables users to tag shoppable posts without leaving the social media management platform. You can post your products with Planoly:
- TikTok
- YouTube
7. Canva
Content creation tools are necessary to make your mobile eCommerce strategies successful. Canva is one of these tools to promote your eCommerce site and products. You can use the abovementioned social media schedulers or other options. It’s easy to create designs for your social media platforms. Or you can create custom designs for your website and post them on other eCommerce marketplaces.
8. Jotform
If you want a simple yet functional app, you can create one with Jotform! They use a drag-and-drop model when you build and design your app. Plus, you can use their templates to build your app in minutes. Finally, you can share your app with a QR, which will download the app to your customers’ devices.
9. Glide
Glide is another no-code option to consider when building your app. Like Jotform, you can create using templates and customize your app design. Additionally, you can integrate productivity tools into creating your app and automate workflows!
10. Buildfire
Our final mobile eCommerce tool is Buildfire! They have a dedicated eCommerce solution that allows you to sync your products and organize your inventory. You can even add a notification so users are informed when their products are in stock or when they need to complete checkout.