From Explainer Videos to Product Demos: The Types of Marketing Videos for Business

Video marketing has left businesses with no choice but to have strategies in place or fall behind competitors. That’s how powerful it is. In 2022, a CISCO report estimated that 82% of global internet traffic came from videos. To help you get started, we compiled a list of the different marketing videos for any business so you’d know which type suits your needs the best.

Explainer Videos

A popular type of marketing video, explainer videos simplify complex concepts, ideas, or products in a way that’s easy for viewers to understand. Typically, they are short and concise, lasting between one and three minutes. They may use animation, live-action footage, or a combination of both to illustrate their message.

Video Source: HubSpot

Explainer videos are often used to introduce a new product or service to potential customers or to educate existing customers about a particular feature or benefit. By breaking down complex ideas into simple, easy-to-understand visuals, explainer videos can help businesses communicate their message more effectively and increase engagement with their audience.

Product Demos

Another type of marketing video for businesses is product demos which focus on showcasing a product or service in action. These videos are typically longer than explainer videos, ranging from two to five minutes, and may include a more detailed look at a product’s features, benefits, and how it works.

Video Source: ZenDesk

Product demo videos can be especially effective for businesses that sell physical products or software applications. They allow potential customers to see the product in action and understand how it can benefit them. Also, product demo videos can help businesses build trust with their audience by showcasing the product’s features and benefits in a transparent and authentic way.

Brand Videos

If you want to show your brand’s personality, values, and culture, you need to create attention-getting brand videos. These marketing videos for any business are usually longer than explainer videos and product demos, ranging from one to five minutes, and may include interviews with employees, behind-the-scenes footage, and customer testimonials.

Video Source: Lego

Brand videos are a powerful tool for businesses looking to establish a connection with their audience on an emotional level. They can help build brand awareness, create a sense of community, and foster a positive image of the business. By showcasing the company’s culture and values, brand videos can also help to differentiate a business from its competitors.

Testimonials and Case Studies

Studies show that 88% of consumers trust reviews as much as personal recommendations. This is why testimonials and case studies videos should be a top priority in your video marketing strategy. They can provide tangible evidence of your product or services’ success. They can also be used to show off your company’s expertise and give viewers an insight into how you do business. 

Video Source: Slack

Customers get to see real-life examples of how the product or service has helped others and can help build trust and credibility with your audience. Investing in these types of videos can help build your brand and increase your visibility online. 

Event Videos

As its name suggests, event videos are coverages of a company’s live events such as trade shows, conferences, and product launches. These marketing videos for any business may include footage of keynote speeches, interviews with attendees, and highlights from the event. These are powerful tools for businesses looking to create buzz and excitement around their live events. 

Video Source: Vivatech

Event videos allow potential customers who were unable to attend the event to get a taste of the experience and can help generate interest in future events. Plus, event videos can help establish the business as a thought leader in their industry by showcasing its participation in industry events.

Animated Videos

Using animated characters, graphics, and text to convey a message, animated videos are an effective tool for creating engaging and visually appealing content. These videos may use 2D or 3D animation and can range from a few seconds to several minutes in length. They can be used to explain complex ideas, showcase a product or service, or simply entertain and engage the audience. 

Video Source: DHL

Animated videos can be more cost-effective than live-action videos since they don’t require filming equipment, actors, or sets. They are an effective way to create engaging and shareable content that can help build brand awareness and increase engagement with your audience.

Educational and How-To Videos

Market your products and services using educational and how-to videos. These provide customers with helpful information about a product or service, as well as demonstrate how to use it. Educational videos are a great way to show customers the value of a product or service, while also providing them with the ability to learn something new.

Video Source: Martha Stewart

Educational and how-to videos are a great way to reach potential customers and establish a connection with them. Through these videos, you will be providing customers with helpful information and demonstrations, while creating a sense of trust and loyalty with them.

Live Videos

Filmed in real-time and broadcasted to an audience in real-time, live videos include Q&A sessions, interviews, product launches, or behind-the-scenes footage. If you’re looking to create a sense of urgency and excitement around your content, you should be doing live videos.

Video Source: Benefit Cosmetics

In addition, live videos allow for immediate interaction and engagement with the audience. These can help build trust and credibility by showcasing the human side of the business. They are an effective way to generate engagement, build brand awareness, and foster a sense of community with your audience.

360-Degree and Virtual Reality Videos

If you need in-depth ways to get your message across, 360-degree and virtual reality videos are what you need. These allow your viewers to experience a scene in a fully immersive way and provide a sense of what it’s like to be in a specific location or environment. 

Video Source: Oreo

360-degree and virtual reality videos can help increase brand awareness and drive engagement. Also, these let you create a cutting-edge and highly memorable way to showcase your business and connect with your audience.

Personalized Videos

Using data and insights to create a tailored message, personalized videos are a type of marketing video that is customized for each individual viewer. These videos may include the viewer’s name, location, or other personal details, and can be used to showcase products or services that are specifically relevant to the viewer’s interests or needs.

Video Source: Delta 

Personalized videos are an effective way to create a highly targeted and engaging message that can help increase conversion rates and drive sales. These can help increase the viewer’s emotional connection to the brand and drive engagement by providing a message that is tailored to their interests.

Final Thoughts

Marketing videos for any business are a powerful tool if you’re looking to connect with your audience and drive engagement. With these, you can achieve different goals and reach different audiences, quickly and easily.