Shopping has taken on a new face, with luxury brands invading the e-commerce metaverse. The metaverse has become the new mall thanks to ByondXR, an immersive commerce platform. The retail tech company recently launched virtual stores for Armani Skincare and YSL Beauty Thailand.
ByondXR has its focus on becoming the “Shopify of the Metaverse,” first by specializing in XR technology for e-commerce. The company is now creating virtual stores and 3D showrooms for luxury brands, businesses, and retailers. Before its partnership with Armani and YSL, ByondXR served some of the most well-known brands, such as Calvin Klein, Olay, Target, and Lancôme.
Luxury Brand Partnerships
The status of virtual and augmented realities has experienced a boost as the future of e-commerce by way of these partnerships. Currently, people see XR as an exciting feature of more video games. Today, it is now rapidly becoming a smart business decision.
Armani Skincare users can now go straight to the brand’s 3D store, which was just recently launched. The Armani and ByondXR partnership paved the way for the new age of online shopping: buying luxury goods in the metaverse.
Luxury Brands E-Commerce in Metaverse
Armani’s virtual store was arranged and designed to copy the experience of shopping in a physical store. It has a feature that allows shoppers to play a digital memory game and win prizes. It also features a virtual makeup tester called the “Virtual try-On.” This will enable users to see how Armani’s products would look on them before making a purchase.
On the other hand, shoppers in Thailand have seen YSL Beauty get into the metaverse sensation. The beauty retailer shop launched its 3D store earlier this month. Much like Armani’s virtual store, YSL also has a game feature and brand experts that the customers can ask for advice on while virtual shopping.
Adding a Touch of Class to the E-Commerce Experience
Online shopping has become the go-to for people forced to stay indoors due to the COvid-19 pandemic. Many have proven its convenience, however, nothing can beat the exciting experience of entering a physical store and touching the merchandise. After months of scrolling through a smartphone or computer screen, wandering inside a store beats looking at 2D images of the products.
This has now changed since the advent of the metaverse. Shoppers can now enjoy the best of both worlds. You can still do your shopping while in bed or in the comforts of your home. This is the ideal situation for people who engage in retail therapy. AR and VR have revolutionized shopping.
Physical stores have put on a new face with virtual stores that are the XR version of them. Shoppers can now enjoy the experience of going to a brick-and-mortar store via a different kind of online shopping. Augmented and virtual reality in the metaverse has taken luxury shopping to the next level.
With the addition of famous brands such as Armani and YSL, malling has indeed unlocked a new achievement. Customers now have the option of going to a physical store without ever leaving their homes or even stepping out of their bedrooms.
This would also mean that no pandemic or emergency can prevent people from enjoying their shopping. In addition, mall hours can no longer deter people from getting their luxury fixes. These virtual stores are open 24/7 and would allow people to shop from anywhere in the world. Thanks to the metaverse, time and geography are no longer considerations when shopping for your favorite luxury brands.
The Future of Luxury Brands E-Commerce is Metaverse
Many brands are now recognizing the potential of virtual reality in e-commerce. These partnerships can only mean that we can expect more brands to go the same route. We may even conclude that the metaverse will be the future of e-commerce.
