Top Lead Generation Software to Use in 2022

If you want to grow your brand to exponential heights, don’t miss out on the best lead generation software. Subscribing to one or a few will undeniably grow your brand by gathering more prospects for pitching your products or services. However, it can be confusing which lead generation to choose. That said, we’ve compiled a few of the best lead generation tools for you. But first, let’s dig deeper into what a lead generation platform does. 

What is a Lead Generation Tool? 

Think about a lead generation tool as something that grabs your prospects’ contact information like email or number. It’s a digital software that will generate more leads for your brand and direct these leads to the right team in your company. 

The aim of a lead generation tool is to attract more leads so your sales team can contact these people and close more sales. In a sales funnel, the lead generation step is primarily focused at the top. These lead generation platforms grab information from social media, email, and landing pages. 

It’s safe to say that a lead generation tool is both a marketing and sales tool. Your marketing team creates the landing pages or social channels that attract leads. Once you’ve captured these leads, your sales team then nurtures them and closes the sale. 

Top 5 Lead Generation Software to Use in 2022

Here are some of the most popular lead generation tools in 2022. 

1. Zendesk Sell

Zendesk was already established a few years ago offering help desk services. However, it transformed into a full-blown digital marketing tool with its most recent Zendesk Sell. Zendesk Sell is a CRM tool that is suitable for small to medium-sized businesses. This platform takes pride in its new advanced analytics feature that is a good fit for lead generation. 

Zendesk Sell also just recently announced a big update on two useful features. The first one is Reach, a prospecting tool. And the other one is Explore, which is an advanced reporting on big-ticket items. Other features are lead capture, sales pipeline, lead distribution, and more. 

2. HubSpot

Another lead management and lead generation tool that everyone has heard about is HubSpot. This platform promises marketing and sales team to track the leads down to every last detail. This also lets you keep an eye on every lead and touchpoint, ensuring that no lead is wasted for when your team tries to close a sale.

You’ll get access to a myriad of features by selecitng the Starter, Professional, and Enterprise tiers. But one thing is for sure. HubSpot promises to grow with your brand through its Growth Suite, which is an all-in-one sales, marketing, and service hub. Some of the other HubSpot features that are useful in lead generation are lead nurturiung, prospecting tools, pipeline management, performance metrics, and lead qualification. 

3. Unbounce

Unbounce, as they say, isn’t only a “landing page builder.” However, it’s an ultimate tool that can get you over 1.5 billion conversions after a few clicks on your computer. It dwells on AI so you can advertise high-performing, and on-brand landing pages. 

Landing pages are vital for marketing as it connects prospects to what they’re looking for. Not only does Unbounce let you generate more leads, but it also offers various elements on your site to transform visitors into clients. 

Some of Unbounce’s features are filter for templates, landing page sorting, SEO management, form builder, analytics, reporting, real-time editing, and more. 

4. Pipedrive

Pipedrive can be both your account-management tool and customer relationship management solution that will drive more sales for your business. It takes pride on the platform’s proactive nature and automation that organize emails and calls and synchronize all schedules across a variety of devices. 

Many marketers choose Pipedrive due to its ability to visualize sales from the beginning until the end. Moreover, people choose Pipedrive for its user-friendly interface and various integrations and tools. This efficient tool prevents second-guessing within your teams and improves conversations in an instant. 

Some features you’ll love about Pipedrive are intuitive interface, deal-driven workflow, email synchronization, lead capture, content delivery, reminder system, and customer segmentation. 

5. CallPage

If you’re looking for a lead generation software that can perform automatic callback solutions, CallPage is your best bet. It also tracks calls and offers customizable widgets that allow businesses to generate as high as 75 percent in inbound calls gathered from website visitors. 

Did you know that CallPage can connect your website visitor to your consultant in only 28 seconds? This boosts your marketing campaigns greatly as you efficiently manage, track, and analyze your phone calls. Moreover, this tool also lets you measure the effectivity of your marketing campaigns. 

Some features you’ll undeniably love about CallPage are auto dialer, call list management, call tracking metrics, data import and export, lead database integration, customer segmentation, contact database, and more. 

The Bottom Line

Subscribing to a few lead generation tools is imperative if you’re aiming to grow your brand exponentially. Weigh each platform’s pros and cons, and determine what features and benefits suit your business needs. Once you identify the perfect CRM and lead generation software, pair it with some landing page builders, email automation tools, or call tracking solutions for the most effective marketing campaign.