Invisibly’s Mission Will Protect Your Data

“We don’t own your data. You do,” says Invisibly.

Now, there’s a quote you will never hear out of Zuckerberg’s mouth. You will, however, hear it out of the mouth of a startup named Invisibly. Unlike most digital agreements, Invisibly wants users to get paid for that sweet data tech companies salivate over. 

We are used to giving our data to large platforms in exchange for access to public online groups and more. All the while advertisers learn exactly what we want when we want it, and how we’ll buy it. Some would call this an insidious practice, others would just call it marketing. Either way, users are increasingly more protective of their data. As they should be. 

And that’s exactly why Invisibly is stepping in. By sharing the profits from ad sales, Invisibly is delivering power over data back to its owners. 

But how does it work? 

First, you link your data with Invisibly and you will immediately begin to earn some cash. This is called a “Data Dividend.” You may have heard of Andrew Yang’s Data Dividend Project, which has a very similar mission as Invisibly. Unfortunately, it appears as though the project has not been fully thought out. Instead, it relies on a shaky understanding of California’s privacy laws. Invisibly has far more promise and a more clarified mission. Invisibly wants users to have power and control over their data.

After that, all you have to do is sit back and earn every 1st of the month via Invisibly points. You then redeem those points for cash (100 points = $1 and no fees). Data is worth roughly one cent or less. So, this is not exactly a lucrative gig, but it does give you ownership and control over your data. You get to reap the rewards of your willingness to share your data. 

Eventually this will evolve into new opportunities for users to earn money. Personalized surveys, special offers, and more are just a few of the options that will be available to users. 

Invisibly isn’t the only option available out there. There have been plenty of ways to pay people to engage in advertising for many years. They use the popular cash incentive as a way of getting users to value their data.

By giving the power of data back into the hands of its owners, users will have the power they deserve. No more companies like Facebook deciding what they believe you should see. Invisibly acts as a protector on behalf of the user. 

It’s more than just cash for data. Cash is just an entry point. Invisibly is setting out to change how tech companies and data owners work together. Rather than some company taking data and using it however they choose, they will now have to buy that data. It’s an emerging concept but it’s gaining ground quickly. The goal of this relatively new idea is to bring power back to the people. 

Like Invisibly says, “We don’t own your data. You do.”