How to Grow a Business on TikTok: 8 Branding Strategies  

With over 1 billion average monthly active users, TikTok provides new opportunities for businesses to engage with audiences. TikTok for Business has emerged as a dynamic social media marketing channel that helps small businesses grow. Have you ever wondered how to grow a business on TikTok in a highly competitive social media marketing world? Explore the best TikTok branding strategies that could help your business reach a massive audience. 

1. Choose Your Niche Topic

Like most social media platforms, you must create and share-worthy content to be popular. You must create consistent branding if you’ve chosen TikTok to promote your brand. The possibilities to produce excellent content are endless. Pick a more familiar topic and share your knowledge and experience about it.

First, research your competitors to see the types of content they post on the platform. Then, try your best to produce better content to outrank them. Likewise, monitoring and analyzing user feedback will let you understand whether or not you are moving in the right direction.

2. Create Engaging Content

Working with TikTok influencers and putting hashtags is crucial for promoting your brand to a large audience, but let’s face the truth: these strategies will only work if the content you share is balanced. 

Remember that on TikTok, you only have 15-60 seconds to convince the users to follow you. So, pay more attention to the quality of content rather than posting irrelevant things just to be active.

Be sure to create a pleasant, understandable video, as this is the first thing that catches a visitor’s attention. As a creator, you must ensure the correct design is used for all posts. Think about the captions of your videos. If you need more insights, read our blog about what to consider in creating a TikTok content strategy.

3. Work with Influencers

TikTok influencers may be known for their small audiences compared to Instagram influencers. But, reaching out to target users will help you promote your brand or company. 

Develop professional partnerships with influencers whose audience might be interested in your brand and will likely buy. This is similar to the principles of Instagram advertising works.

Tapping influencers into the TikTok platform is one way of producing high-quality content. It also enables you to get more sponsored publications. So, if your budget allows partnering with the influencer to promote your product, go for it! 

4. Join a Hashtag Challenge

The TikTok hashtag challenge is a dynamic marketing strategy that encourages users to participate in creating and sharing content about a specific theme. The goal is to generate user-generated content that aligns with your brand’s message, values, or products. It also aims to drive user engagement and increase brand visibility.

TikTok content creators might have a limited following compared with Instagram influencers. Nevertheless, the key lies in connecting with your desired audience to market your business effectively. Collaborating with influencers whose followers align with your brand’s appeal can attract potential customers inclined to purchase. This process is similar to the principles of advertising on Instagram.

5. Collaborate with Other Creators Via TikTok Marketing Campaigns

Sometimes, you want your brand to reach a large audience, but your budget is limited. In such situations, a partnership with content creators or other brands may work for you.

For instance, if you work in the fashion industry and want to promote your company, you may find other people from this field with a solid following for potential collaboration. Reach out and tell them you’re interested in a partnership project. The mutual potential benefits of collaborative projects are noticeable, so there is a high chance someone will take up your suggestion.

6. Invest in Advertising

TikTok introduced a specialized advertising system, benefiting brands from a large user base. TikTok offers three types of digital advertising:

• Native In-Feed Ads
• Hashtag Challenge Ads
• Brand Ads. 

Brand ads are the most efficient way to drive traffic to your landing page. And when it comes to targeting TikTok ads, there are two options:

• Interest Targeting. Like Facebook ads, this option lets you pick an interest relevant to your target audience. The platform shows ads to a particular group.
• Behavioral Targeting. This ad targeting type allows you to advertise to people based on their behavior within the last week or two.

7. Keep Up with Trends and Make Them Work for Your Business

As you’ve already noticed, TikTok is full of trends. This is a social network where trends change over time. It ranges from popular songs, video effects, challenges, and hashtags. But how do we identify a trend among millions of videos on TikTok? Keep up to date by tracking hashtags and themes. You must follow these trends and analyze how your business can benefit.

8. Monitor and Assess the Results of your Campaigns

Hashtags and creativity are all good, but remember that a fundamental element of any marketing strategy is evaluating the results of a campaign. Using an analytics tool, you can get valuable insights from your promotional efforts and how to improve them. If you need more engagement, consider what mistakes could have caused such an effect and how to fix them. Your clips may be underperforming because they’re not funny enough. Updating yourself with analytics is a powerful way to enlarge your audience and generate more sales.

Conclusion

TikTok stands as a significant milestone in the evolution of contemporary social media. Centered around interaction, it has attracted millions of Gen-Z users and become the most active advertising channel. With these eight branding strategies at your disposal, you’ll be able to understand how to grow a business on TikTok. Once you’ve learned the basics, showcasing your product or brand to a large TikTok community will be easier.