For many businesses, the holidays are the most profitable time of the year. According to the National Retail Federation, last year’s holiday retail sales climbed 3% resulting in $626.1 billion in sales. With many people relying on their cellphones and tablets to make purchases, shopping online has never been easier. One of the ways to get a slice of the retail sales pie is to have a solid email marketing plan. Here are some tips to make your holiday sales merry and bright.
Mobile Friendly Emails
With more and more people using their cellphones to do their internet shopping, you need to have a mobile friendly email template. Studies show that 48% of traffic came from mobile devices in 2015. The study also reveals that 76% of Black Friday shoppers and 63% of Cyber Monday sales were opened using mobile devices. These numbers show an increasing need for mobile friendly marketing emails.
Offer Good Deals
Make it hard for shoppers to pass up your products by offering deals even St. Nick can’t resist. The most tempting offers you can entice your customers with are: free cash back, free shipping, and product discounts. There is also a lot to gain by helping last minute shoppers. For example, you can send out really good deals the day before Christmas, Thanksgiving, Black Friday, or Cyber Monday.
Instant Buying
41% of buyers will use the Buy Now button in emails if it is easy for subscribers to make the purchase. Utilize your call to action button in your emails that will enable subscribers to buy a product with just a few clicks. This is very effective because customers are very busy and making it easy for them to buy something is a big load off their backs.
Holiday Gift Guide
One of the biggest reasons why many people put off shopping until the last minute is because they don’t know which products go on sale. Make it easier for them by sending them a holiday gift guide. 44% of shoppers last year said they were still weighing options up to 2 weeks before Christmas. What they need are ideas and inspiration. Make your email a gift guide with pictures and discounts so that they will feel inspired to shop.
Reward Referrals
Grow your customer base by giving gifts to clients who refer other customers. Give your current subscribers a good deal if they refer a friend. Alternatively you can pay for the subscription as a gift. Another great idea is to gift them with deluxe items if they refer friends who opt for a 1-year subscription.
Post Holiday Sales
When the holidays are over, it does not mean to say that you have to stop sending deals or marketing emails. You can still nab some sales and get customers who were sent gift cards to spend them by having a post-season sale.
By following the tips above you can create and send emails that are attractive to your customers. All it takes is a little planning and research and you’re all set to get a slice of some Christmas sales pie.
