It may be very easy to start a venture, but making it profitable requires a lot of planning and the right execution strategies.
When you start a business, you should be aware of the competition in the market. You need to grab the attention of your prospects to survive in the industry. This requires the adoption of some out-of-the-box marketing strategies to stand out in the crowd and make your presence known. You must customize and update these innovative ideas from time to time as per the market conditions and your projected roadmap.
1. Create quality marketing tools.
You do not have to spend a fortune on marketing at a very young stage. A step by step milestone based approach would be a great option. Understand what the consumer wants and have all the essentials which you may need to contact a prospective client or buyer. Keep the brochure, stationary package, and the presentation tools handy. Hire a designer or a copywriter to present the attributes of your business in the most professional way.
2. Conduct competitive intelligence online.
In today’s digital era, it is easy to get all the information about your competitors. The kind of clients they deal with or the price they charge for the services. Use this information to your benefit. You can customize your strategies accordingly to attract your customers by offering superior services or products at competitive prices.
3. Hold a giveaway.
Hosting an online giveaway is one of the most common ideas to catch the attention of your target audience for the B2C businesses. You can give away an attractive gift voucher to a lucky winner or offer discounts on some products. Get involved with people and ask them to follow your page on Facebook various social media platforms. As they get to know about your business, you get a chance to promote your products or services in the vast digital space.
However, you must be careful with the discounts offered, and they should not negatively impact your revenue model in a big way.
4. Feedback from happy clients.
Client referrals work wonders for a company’s image. The positive feedback of a happy customer is the best marketing tool and can definitely get you more clients. You can ask for LinkedIn recommendations or formal referrals from your older clients for B2B businesses and reviews and testimonials for B2C businesses.
5. Offer work samples.
To improve your client base, you can offer to do a complimentary work for them. You can also send your product samples to some selected clients. They can inspect the quality of your offerings and endorse your brand.
6. Get local news coverage.
Get a personalized news release in the local newspaper. Improve your clientele by printing your success story.
7. Offer a warranty.
Most of the people will trust your products or services if you provide a warranty. It is perceived as the confidence of business in its offerings.
8. Attend network events
Attend more network events to get featured in online and offline publications. Keep your business cards ready to reach out to new clients. Participate in discussions, talk about your business and throw some light on your products. Talk intelligently and be informative in order to convince people.
9. Be creative to draw attention
To draw attention, you need to participate and socialize at events. You should host a fun event or an online contest. Create an interesting contest and give away some cool prizes. Customized t-shirts, hats, and backpacks are great options and is an excellent way to reach out to maximum people.
Use social media platforms to your advantage. Think and execute your plan correctly!
