Top 15 Best Free SEO Tools (2022)

SEO work is filled with multiple elements, and it is important to understand how they work.

Generally, the best all-in-one SEO tools are expensive and need a monthly subscription. That’s why only more prominent companies can use all the advanced features of these SEO tools. However, smaller companies can hardly justify the cost of an expensive all-in-one SEO package.

We’ve collected the best free SEO tools on the market today with various uses. Start your search engine optimization efforts by finding the best ones you can put to good use today.

The Top 15 Best Free SEO Tools

1. Google Search Console

The primary tool everyone should start exploring is Google Search Console. Being Google’s tool, it is meant to monitor your visibility in Google. The tool has been recently updated for a better user experience.

You can use the tool to check and fix technical issues on your website. You can also see essential SEO data like clicks, impressions, average ranking position, submit sitemaps, and more.

2. Screaming Frog

Screaming Frog is an excellent primary tool that crawls through your site and records an overwhelming amount of helpful information from each page. This free SEO tool Screaming Frog allows you to crawl 500 URLs for free, which is enough for many smaller sites.

3. Lighthouse

Lighthouse is a Chrome built-in auditing tool found in Chrome developer tools. This tool can run five independent audits on the current page you are viewing. Plus, it contains links to further explanations of all issues found.

4. Structured data testing tool

Structured data is a helpful method to mark information on your page that search engines can easily read and understand. Sadly, it isn’t always the easiest to implement. Use this tool to find out if your implementation is done correctly.

5. Webpagetest.org

Webpagetest.org is a browser-based tool that loads your webpage a few times and provides detailed information on how fast it loads. It lists all files loaded and how long each one took to load. This is a great way to find out bottlenecks.

6. Kraken.io 

Kraken.io is an image optimization and compression tool with additional manipulation capabilities such as image resizing. Aside from reducing image file size, it can also speed up page loading times. Kraken.io supports JPEG, PNG, GIF, Animated GIF, and SVG formats.

7. TinyPNG

Like Kraken.io, TinyPNG is a valuable tool for optimizing image file size. It decreases image file size and speeds up page loading times.

8. Ubersuggest

There are a lot of keyword tools to help you in keyword research and check the search volume. But most of them require payment to maximize the features. One exception to the rule is Ubersuggest that hosts useful functionalities for free.

9. Ahrefs free tools 

Ahrefs is a complete SEO tool that can help you tremendously while doing your keyword research, but if you don’t have the budget to buy their paying plans, they also offer a myriad of free SEO tools that can come in handy.

They also offer SERP and link-building tools like SERP checker, backlink checker, broken link checker, and more.

10. Keywords everywhere

Keywords everywhere is a Chrome and Firefox add-on showing keyword search volume data next to Google search results. Then, it selects other tools, including Google Search Console, Google Analytics, Google Trends, and Youtube.

11. What’s my SERP

Rankings checker for specific keywords is often only available to paid tools, basically when checking hundreds of keywords. So far, the most acceptable tool to check rankings for a few keywords for free is What’s my SERP. It is user-friendly and allows you to check multiple keywords at a time. Not hundreds, but sufficient for occasional checking.

12. SERP Simulator

Refining your search results is a part of SEO work to increase Click Through Rate. When you want to make your results look as good as possible, SERP Simulator can help you see what you are doing and help you keep the page title and meta description the correct length.

13. Mozbar

MOZ’s free Chrome extension provides easy access to helpful information. With Mozbar, you can find a page’s Page Authority and Domain Authority. You can also use it to check your page’s meta description, H1-headers, and page title without having to check them from the code. 

14. Check my links

Broken links are bad for both users and search engines. Check my links is another Chrome add-on that helps you check all links on the viewing page. It counts all links and marks those that are broken or have redirects which makes it very useful to find links you need to fix.

15. Link explorer

Link explorer is another useful tool from MOZ that allows you to look for backlinks ten times a month for free. And for one query, you get 50 rows of data. That isn’t enough for backlink research, but it’s better than nothing. It can certainly help you get started with your SEO efforts. 

SEO is multifaceted, and much of the work is challenging to implement consistently without the help of some tools. Fortunately, you can take advantage of the free SEO tool nowadays. Remember, it need not be expensive and high-tier tools. If you want to start with different aspects of SEO, don’t forget there’s always a free tool available.

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