Top 10 Free and Paid eCommerce Tools for 2023

Starting an eCommerce business is no easy feat. You have to think about sales, marketing, customer service, invoicing, and inventory all at once. Some platforms may offer those, but you need other eCommerce tools to make life easier and automate your processes. But which are the best ones? I’ve compiled a list of the best ones here.

1. Shopify

Type: eCommerce platform

Any eCommerce tools list would simply be incomplete without the mention of Shopify. After all, Shopify is one of the leading eCommerce platforms of all time. The eCommerce platform makes it easy for new eCommerce businesses to set up shop in no time. They have a bunch of tools to keep any eCommerce business around, such as branding, point of sales, email marketing, and payment tools. 

With Shopify, you don’t have to create a website immediately if you don’t need it yet. If you want to start small, Shopify has a Starter plan where you can reach customers via social media or messaging apps.

Pricing:

Starter (social and messaging apps only) – $5/mo

Basic – $29/mo

Shopify – $79/mo

Advanced – $299/mo

2. Veeqo

Type: Inventory and logistics

Even though Shopify has everything you need to get your business ready from launch to your first sale, you can integrate tools into the platform, such as Veeqo. Veeqo is a logistics company helping eCommerce businesses with inventory and shipping. 

You don’t have to worry about keeping track of all your products manually. With Veeqo, you can rest easy knowing they automate your stock every time there’s a sale. Plus, with shipping, you’ll have lowered rates on known logistics businesses, such as DHL and UPS. In addition, you can automate shipping processes.

Pricing: Free

3. SurveyMonkey

Type: Survey

One eCommerce tool that you should use is a survey. This helps you get a pulse of what’s going on with your customers, and one of the survey tools you should use for your eCommerce business is SurveyMonkey. 

With SurveyMonkey, you’ll also know what your customers think of your products, aside from the reviews they give. Surveys will provide you with more input, and you’ll learn how to improve your products and how you can interact with your customers better. But it’s not just a tool for your customers. You can also ask your employees how they can improve your eCommerce business.

Pricing:

Team Advantage – $25/user/month

Team Premier – $75/user/month

Enterprise – Contact sales

4. Wave

Type: Accounting and Invoicing

Most eCommerce platforms will have their own payment portal. But if you want an all-around easy-to-use small business financial service software, Wave is one of the best eCommerce tools to use. They have these nifty features:

• Invoicing
• Payments
• Accounting
• Banking
• Payroll
• Advisors

With Wave, you don’t need an accountant. Wave helps you with your taxes, bookkeeping, and billing. And if you still need financial help, advisors are ready to help you learn more about finance terms or concepts. Plus, Wave is free to use for their Invoicing, Accounting, and Bookkeeping features. Or, you can even hire a bookkeeper to do all the work for you. 

Here’s the pricing for their Payments, Payroll, and Advisors features:

Payments: 2.9% + $0.60/ transaction (AMEX: $3.4% + $0.60/transaction)

Bank payments: 1%/transaction

Payroll: Tax service states – $40/mo; Self service – $20/mo

Advisors: Bookkeeping support – $149/mo; Coaching – $379/mo

5. Rewind

Type: Data protection

Any business with a website should know that they need to back up their data. After all, you can put it right back up anytime if outages or something unexpected happens to your website. And if you don’t want to lose your data, Rewind is one of the best eCommerce tools out there. 

Rewind can help eCommerce businesses protect their business from any downtime with their daily backup. If you have integrated a 3rd party app into your website, but it’s not doing you any good, you can just rewind and get back to the last time you didn’t install it. Plus, they ensure your data is secure from any attacks.

Pricing:

Starts at $39/mo

6. Zendesk

Type: Customer service

Zendesk is one of the best customer service tools of all time, with more than 100,000 brands and users helping customers with their concerns. The customer service tool will help eCommerce businesses connect with customers through email, phone, or live chat.

Pricing:

• Suite Team – $49/mo
• Suite Growth – $79/mo
• Suite Professional – $99/mo

7. Jungle Scout

Type: Marketing

If you need a marketing and keyword research tool made for online sellers, Jungle Scout is one of the best eCommerce tools to use. This tool is for Amazon sellers, but you can still use this for your online store anywhere. You can grow your traffic with their keyword research feature, optimize listings, and get more reviews for your site.

They also have an inventory management feature. Plus, Amazon sellers can get more out of the tool with their finances and ads features.

Pricing:

Basic – $49/mo

Suite – $69/mo

Professional – $129/mo

8. Copysmith

Type: SEO/Marketing

Are you having trouble creating product descriptions for all of your items? Don’t fret, Copysmith is an AI writing tool to help you create a copy in minutes. It can be difficult trying to come up with persuasive copy that will get people to click add to cart. 

With Copysmith, you’ll have an AI assistant giving suggestions from the keywords you provided. From there, you can choose from the best copy and add it to your website. Plus, they ensure that the copy is search engine optimized, so customers can visit your online store and get more traffic. In addition, you can also create bulk product descriptions for SKUs.

Pricing:

Starter – $19/mo

Professional – $59/mo

Enterprise – Contact Sales

9. MailChimp

Type: Marketing

MailChimp is best known for email marketing. But it has grown into an all-around marketing platform for any business. They have a comprehensive email marketing platform, allowing businesses to segment their audience, reach more, and analyze open and conversion rates.

Aside from email marketing, MailChimp allows businesses to create optimized landing pages and social media ads and send printed postcards.

Pricing (Marketing platform – Starts at 500 contacts):

Free

Essentials – $11/mo

Standard – $17/mo

Premium – $299/mo

10. Google Analytics

Type: Analytics

Any entrepreneur or seller needs to keep track of their online business. And if you want to know how your online store ranks on one of the widely used search engines, you can use Google Analytics. 

Most eCommerce platforms will have analytics, but Google Analytics can help you with your marketing, and you’ll know how to reach more customers. Plus, you can run ads with their Google Ads and Search Ads 360 features and get access to the Google Search Console.

Pricing: 

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These eCommerce tools have proven their worth and helped other eCommerce businesses thrive in their own niche. Plus, they have also provided immense value and eased the minds of new and existing eCommerce businesses.