10 Trusted Customer Feedback Tools Used by Many Businesses

Customer feedback is an overlooked aspect of running a business. After all, customers can provide an objective insight or view of your business, product, or service. But if you want to know what they’re saying about you, you’ll need a customer feedback tool. Custom feedback tools gives you better customer insight and helps improve your product or service. In addition, you can also customize your marketing strategy based on their feedback.

What Are The Different Types of Customer Feedback?

Customer feedback cannot be simplified into one category. Customers may give their opinions regarding your business, product, service, or website. But what types of feedback can you get from them?

• Online reviews
• Ratings
• Customer service feedback
• Complaints
• Feature requests
• Customer satisfaction feedback
• Questions

How Can You Collect Customer Feedback?

Now you know what feedback customers can give you, here are ways to collect customer feedback:

• Email
• Text message
• Surveys
• Website analytics
• Interviews
• Social media

With these in mind, check out the tools below that can show us how you can collect customer feedback.

1. SurveyMonkey

When it comes to surveys, SurveyMonkey is one of the leading brands. You can create surveys faster with AI. With their AI, they can generate questions for your form. Plus, you can customize your surveys by adding brand colors and other assets. SurveyMonkey uses a global panel to help you collect data from different platforms. Then, you can analyze data by going to the dashboard.

Aside from those, you can raise your Net Promoter Score and produce marketing content from customer feedback with their TechValidate feature.

Pricing:

• Team Advantage – $25/user/mo
• Team Premier – $75/user/mo
• Enterprise – Contact for pricing

2. Typeform

Typeform is another popular survey and form tool for many businesses to get customer feedback from. With Typeform, you can create surveys and polls. Plus, you can research your customers. 

In addition, you can ask customers to give their feedback via video through videoask. With this, you can schedule an appointment to interview them, or they can send a video of them providing you with feedback.

Pricing:

• Basic – $29/mo
• Plus – $59/mo
• Business – $99/mo

3. AskNicely

Enhance the customer experience by using AskNicely. This tool will help you get more insights into your business through reviews. You can nudge them into writing a review for you by sending an automatic notification to them. Or, you can ask for feedback via a survey tool on your website. Plus, you don’t have to analyze the data manually. 

AskNicely also has a dashboard with all reviews and feedback to understand your customers better.

Pricing: Book a demo

4. Survicate

Survicate helps you get insights into your customer through different channels. It’s easy to build surveys with this tool since you can drag and drop elements on the form. If you don’t want to create a survey from scratch, they have templates and common question types you can add to your form. Aside from that, you can customize your form by adding branding assets.

Pricing:

• Free
• Flexible (there are four options to choose from) – starting from $99/mo
• Scale – starts at $299/mo

5. Google Forms

If you want a forever free option to get customer feedback, look no further because Google Forms is here to save you money. With Google Forms, all you need is a Google account, and you’re all set. You can choose templates based on what feedback you will need. Or you can create a survey form from scratch. To get and analyze data, link your form to Google Sheets so you can understand your customer base easier. 

Pricing: 

• Free

6. Usersnap

Do you need a feedback tool to improve your user experience on an app or website? Usersnap is one of the most popular customer feedback tools to try! You can ask users through polls and surveys how to improve your website. In addition, you can send those surveys or forms via email or ask them directly while they’re browsing. 

It’s another great app if you want users to report bugs you might have missed. You can also ask them for feedback on how to improve your product or service.

Pricing:

• Startup – $99/mo
• Company – $189/mo
• Premium – $329/mo
• Enterprise – $2,379/mo

7. SatisMeter

If your NPS matters to you, SatisMeter is the best tool for you. You can create a quick NPS survey with this tool. Plus, you can use other satisfaction surveys, such as the Customer Satisfaction Score and Customer Effort Score. In addition, you can use their templates to make an NPS survey without the hassle. And you can customize your surveys and review what customers say about you.

Pricing:

• Free (25 responses/mo)
• Growth (1,000 responses/mo) – $199/mo
• Enterprise – Schedule a demo

8. Bazaarvoice

Bazaarvoice is the ideal customer feedback tool for brands and eCommerce sites. With this tool, you can gather all reviews and ratings in one place. One of the best features of Bazaarvoice is reminding your customers to write a review through email and text. Plus, with Bazaarvoice, you can instantly reply to customer reviews. In addition, ask them questions to understand how your brand is doing.

Pricing: Book a call with them

9. Qualaroo

Qualaroo is one of the most popular customer feedback tools for most businesses. For one, you can send email surveys and use their survey templates. Two, they have an AI-powered assistant to help you understand reports better. Finally, with the reviews you collect, you can use them for marketing purposes and get more people to buy from you and leave more reviews.

Pricing (Contextual + Email Surveys):

• Essential – $110/mo
• Premium – $249/mo
• Business – $299/mo+

10. Trustpilot

Trustpilot is one of the go-to places for many customers and clients to leave reviews about businesses. But as a business, you can use Trustpilot to respond to customers. Plus, you can invite people to leave a review. Moreover, you can flag or report spam reviews, giving your business authenticity. Aside from those, you can integrate your Trustpilot account into social media accounts and use reviews as marketing assets.

Pricing:

• Standard – from $225/domain/mo
• Growth – from $600/domain/mo
• Scale – from $900/domain/mo
• Enterprise – pricing upon request