Creating Facebook Ads: 10 Paid and Free Options for Marketers

Creating Facebook ads is so much easier for many marketers nowadays. You can use a template, download the image or video, and publish it on Facebook. But with so many editing software applications to choose from, which ones have been part of most marketers’ toolkits? Here are our top ten picks for Facebook ad makers.

1. Canva

Canva is a handy Facebook ad creation tool for many marketers and small businesses. It started as a photo editing service. But it has recently offered a video editing service, making it a one-stop shop for marketers to create Facebook ads. Here’s what to expect when using Canva:

• Create photo or video ads using templates or from scratch
• Schedule your social media posts
• Incorporate branding by uploading your logo plus your custom fonts and colors

Pricing:

• Canva Free
• Canva Pro – $12.99/mo

2. Visme

Visme is another graphic design software app that provides video editing services. According to Visme, their platform has been used by over 18,000,000 marketers, creators, and educators. Plus, this photo and video editing software is ideal if you want to show data or infographics on your Facebook ads. Nevertheless, here’s what marketers love about Visme:

• Use their beautifully-designed templates to edit in a few minutes
• Access their royalty-free stock videos and photos
• Animate your videos or add enticing design elements to captivate your target audience

Pricing:

• Basic – Free
• Starter – $29/mo
• Pro – $59/mo
• Visme for Teams – Contact sales

3. Adobe Express

Adobe Express is a beginner-friendly photo and video ad maker. The graphic design software app provides you with access to their Adobe library. And if you need a quick edit, like video conversion or crop, resize, or trim, they have a Quick Actions feature. But you will need an account to do that. What other nifty features does Adobe Express have?

• Get 2GB worth of storage even on the free plan
• Share your files with the team
• Edit videos in minutes and on the go using the iOS app

4. Vista

Vista is another photo and video creation tool marketers love using. The graphic and video editing platform will help you create visuals and videos in minutes. Even marketers agree that Vista is their go-to tool because of its customization options. Plus, it’s affordable. But how else can it help you with your ads?

• Access to 70 million stock videos and photos
• Seamlessly resize your ads
• Include stickers and other objects to make entertaining videos and photos

Pricing:

• Starter – Free
• Pro – $13/mo

5. Penji

One option that marketers can consider for their Facebook ads is Penji. As an unlimited graphic design service, Penji can help marketers with their ad designs. Plus, you can expect compelling and engaging visuals since the top 2% of designers in the industry are part of Penji. Here’s how Penji can help you with your Facebook ad designs:

• Request as many designs as you need and manage your design projects
• Use the point-and-click revision tool to leave feedback and revision notes
• Communicate with designers easily on the Penji app

Pricing:

• Pro – $499/mo
• Team – $699/mo
• Daytime – $999/mo

6. Fotor

If you’re sticking to photo ads in the meantime, Fotor is one of the best Facebook ad creation tools. Like most sites on this list, you can use a template to create your designs in minutes. But aside from that, why is this a top choice for creating Facebook ads?

• Use optimized tools that follow Facebook’s 20% text rule
• Enjoy customization options to integrate your branding
• Create other Facebook image assets like Facebook ad thumbnails and cover photos

Pricing:

• Basic – Free
• Fotor Pro – $8.99/mo
• Fotor Pro+ – $19.99/mo

7. Figma

Although Figma is known for creating apps and illustrations, the design software has recently offered Facebook ad creation. This software app is ideal for experienced marketing designers. But beginners shouldn’t feel intimidated by this design app; Figma will help you create designs in minutes. What else can marketers expect from this app?

• Scale your designs easily
• Use 1000+ templates
• Collaborate with other teams without leaving the platform

Pricing:

• Free
• Figma Professional – $15/editor/mo
• Figma Organization – $45/editor/mo (annual billing available only)

8. Clipchamp

If you prefer videos over photos, here’s our first choice for video editing software applications for creating Facebook ads. Clipchamp is one of the easiest video editors for any marketer. Even if you don’t have experience creating videos, you can choose from their wide selection of easy-to-edit templates. But why do marketers choose Clipchamp for their videos?

• Add an AI voiceover to your videos
• Edit using their trim, cut, combine, split, and resize features
• Make your videos compelling through filters, transitions, and text

Pricing:

• Free
• Essentials – $11.99/mo

9. Biteable

Make bite-sized videos in minutes with Biteable. Marketers have found success using this tool. The video editing application has helped increase engagement rates through compelling templates. With Biteable, marketers can do the following:

• Edit their videos in one-click
• Use templates for faster editing and rendering
• Integrate branding into their videos

Pricing:

• Pro – $99/mo
• Teams – $199/mo

10. InVideo

InVideo promises that it will help marketers and video editors create high-quality videos. Marketers can use optimized templates with CTA buttons and drag-and-drop features to edit their videos in a jiffy. Here are other features of InVideo:

• Access to millions of templates and objects to make an eye-catching video
• Animate images
• Convert your text into speech in minutes

Pricing:

• Free
• Business – $30/mo
• Unlimited – $60/mo

Quick Tips to Remember When Making Facebook Ads

• Remember your objectives
• Keep the audience in mind
• Capture their attention in the first three seconds
• Incorporate your brand through fonts, colors, and logos
• Keep it short and simple
• Create various assets and test them
• Add animations and visual effects

Key Takeaways

Creating Facebook ads will require you to use various tools or subscribe to different services. But you don’t have to worry about starting from scratch with your Facebook video or photo ads. Most graphic design software applications provide you access to libraries and templates. Or, in one case, you can request designs while you wait for your Facebook ads to arrive. Either way, you can select from these tried-and-tested options to create impressive Facebook ads for your business.