Top 10 Conversational Marketing Software Businesses Can Use

What do Hubspot, Intercom, and Terminus have in common? These are some of the developers of conversational marketing software. This technology allows businesses to support customers and send marketing information through live chat, chatbots, and other similar features. To learn more about the features of this innovative solution, here are the top ten conversational marketing software that B2B marketers use.  

1. HubSpot Marketing Hub 

Modern marketers juggle various solutions to keep up with the tight competition. This conversational marketing software help businesses attract the right audience, convert more visitors to new customers, and implement complete inbound marketing at scale. In addition, marketers can track their data during the entire sales cycle because HubSpot Marketing Hub is built as part of the best startup software HubSpot CRM. That is why HubSpot provides everything you need to grow your brand. 

Key Features:

• Track visitors through blogging, social media, and ads
• Convert visitors into customers via landing pages, email, marketing automation, and more.
• Track return on investment (ROI) through revenue attribution reporting.
• The customer data in your CRM power all features to enable personalization at scale.

Pricing: 

• Free: $0/month 
• Starter: $45/month 
• Professional: $800/month
• Enterprise: $3,600/month

2. Intercom 

Intercom redefines how businesses serve customers through a robust messaging and automation solution. Customer services from over 25,000 global organizations trust Intercom because it delivers efficient and personalized customer experiences at scale. 

Key Features: 

• Fully-customizable Intercom Messenger 
• Next-Gen inbox to help your team resolve customer issues faster
• Outbound messages 
• News and surveys
• 2-Way SMS to connect to your customers anytime, anywhere

Pricing:

• Essential: from $38/month
• Pro: from $75/month
• Premium: custom pricing 

3. Terminus ABM Platform

Terminus is an account-based marketing (ABM) platform that empowers marketers to attract ideal customers with multi-channel experiences. These experiences are built on first-party data, best-in-class advertising, and a scalable ABM strategy. As a result, marketing teams can accomplish a sustainable growth advantage with Terminus.

Key Features: 

• Lead intelligence
• Lead management 
• Marketing campaigns
• Platform additional functionality 

Pricing:

• Contact sales for a customized quote

4. Freshchat 

Freshchat is a live chat software that offers effortless customer support by integrating artificial and human intelligence across multiple messaging channels. This is Freshworks’ move towards on-demand, personalized, and accessible customer support. 

Key Features:

• Unified inbox experience to manage conversations across digital channels
• Best-in-class AI chatbots that focus on intent and engagement
• Proactive messaging using hyper-targeted rich media campaigns
• Intelligent load balancing and auto-routing capabilities
• Seamless integrations via a rapidly growing app marketplace and custom APIs
• Highly resilient architecture built on AWS and certified with industry compliances 

Pricing: 

• Free: $0
• Growth: $15/agent/month
• Pro: $39/agent/month
• Enterprise: $69/agent/month

5. Qiscus

Qiscus is a conversational marketing software that assists businesses in managing customer data, leads, and multi-channel messaging. The platform aims to improve sales and enhance the customer loyalty of its clients. 

Key Features: 

• Multi-channel communication: engage with your customer from your app and more than 20 channels in one dashboard
• Interaction tracking 

Pricing: 

• Seed: $50/month
• Startup: $115/month
• Grow: $270/month
• Enterprise: Contact the Qiscus sales team

6. Chekkit

Our sixth conversational marketing software, Chekkit, is an integrated review, messaging, and lead inbox provider. Through Chekkit, marketers can communicate with customers, collect new thoughts, and get paid over a text message. 

Key Features: 

• Review Management
• Business Text Messaging
• Webchat
• Centralized Inbox
• Textable Landline
• Customer Surveys
• Competitive Benchmarking

Pricing: 

• Basic: $99/month, unlimited users 
• Premium: $199/month, unlimited users 

7. Helpwise

Helpwise handles customer queries across multiple channels. It also provides email, SMS, WhatsApp, Facebook, Twitter, and Live chat team inboxes. The platform integrates other business tools to help you complete information about your customers within the conversation. 

Key Features: 

• Productivity tools such as notes, internal discussion assignments and tasks, workflow templates, and tagging system
• Analytics
• Inbox Tools 
• Software Options 

Pricing:

• Free: $0/month, up to 3 users only
• Basic: $12/month
• Premium: $20/month
• Advanced: $40/month

8. Zenvia Conversion

Zenvia Conversion helps businesses communicate and drive growth in this instant messaging era. It enables every department in a company to have a unique WhatsApp line to centralize communications and track their interactions with your business. Zenvia Conversion is ideal for SMBs who want to evaluate, optimize, and convert leads through multi-channel communication. 

Key Features: 

• Group Messaging
• Lead Qualification
• Appointment Scheduling
• Lead Distribution
• SMS Messaging
• Multi-Channel Communication
• Chatbot
• Human Handover

Pricing: 

• Basic Plan: $99/month
• Pro Plan: $299/month

9. Userlike

Userlike is Germany’s leading software solution for live chat and customer messaging. Conversations from your website, WhatsApp, and other messaging apps go into one inbox – the Userlike’s Message Center. Userlike’s professional service features help businesses generate more leads. Marketers and customers can exchange PDFs and voice messages directly in the chat or switch to a video call with just one click. 

Key Features: 

• Message Center
• Automation and chatbots
• Video calls
• Data Privacy and General Data Protection Regulation (GDPR)
• Enterprise features

Pricing: 

• Free: $0/month
• Team: $90/month
• Corporate: $290/month
• Flex: contact the sales team for a custom quote 

10. Birdeye

The Birdeye software lets you connect with leads and customers through texting, live chat, and bulk messaging. One messaging platform to enhance customer experience and engage with both customers and prospects through one-on-one conversations. Respond in real-time by mobile app, desktop application, or text message whether you or your customers are on the go.

Key Features: 

• Chatbot
• Lead Qualification
• SMS Messaging
• Multi-Channel Communication

Pricing: 

• Talk to the Birdeye sales team for custom pricing

Conclusion

The reason why conversational marketing software is becoming more popular among marketing teams is simple. This technology, powered by AI or human intelligence, works like magic in increasing customer engagement. Rather than forcing leads through countless trial-and-error solutions, conversational marketing develops a connection right away. Successful use implementation of the platform can generate qualified leads and accelerate the overall sales process.