Branding is a very important aspect of business, big or small. By using an effective branding strategy, your business could have an edge, especially in competitive markets. The process of creating a unique name and company image in the customer’s mind is a delicate one. Businesses utilize different tactics and strategies to create a brand that people like. For ordinary people, branding is just a business buzzword. Businesses on the other hand, see branding as a new way of selling something. If your branding efforts are not paying off, blogging could be a tool to help you improve.
Creates an Online Persona
Branding experts want to achieve what is known as “franchise in the mind”. When you think of soft drinks, what brand comes to mind? How about insurance? Companies like Coca-Cola, Allstate, and Amazon spent millions of dollars to achieve franchise in your mind. In today’s information loaded market, being identified easily is very important and blogging is a good way to achieve this goal. Blogging enables businesses to tell stories about your brand so that the consumer becomes familiar with them. Blogging allows for personalization. It’s like putting a face to your brand.
Allows For Conversation
Blogging is about engaging your customers. It is about speaking to them and encouraging them to respond. By utilizing this personal conversation, you are getting to know each other and building trust. As you build this trust, relationships can prosper on a more personal level.
Helps Build Connections
One of the advantages of branding through blogging is connecting more personally with your target audience. By establishing relationships, you can influence how people think about your business. Your connection is what makes your blog successful. When you share yourself – experiences and expertise – people will begin to trust you and your brand.
Cost Effective
Many brands like to blog because they are inexpensive to deploy. You don’t have to be a professional writer or have a degree in journalism to start blogging. All you need is time and the willingness to share what you know. Aside from this, launching a blog can be inexpensive depending on the platform you use. For example, Blogger is free and so is the .com version of WordPress. As your knowledge in blogging increases, you can utilize tools and customize your blog so that it looks professional.
Allows For Word-of-Mouth Advertising
When people talk about your blog to their friends, this is word of mouth advertising. Your readers become your evangelists and help you spread your message throughout their network. A viral word-of-mouth marketing is the best possible scenario. There is no dollar value that can be assigned when you can get somebody to talk about your business in a positive light.
A helpful and humanized blog that encourages good relationships with customers can forge real connections between businesses and people. This helps enhance brand resonance and brand loyalty. If you want new ways to build your brand, try blogging.
