Tetavi CEO Tells Us How To Build The Metaverse

“The internet will change. It will become a more 3D experience.”

What is the metaverse? It’s not just something Mark Zuckerberg is investing in as he escapes Facebook. It’s also not the scary sci-fi monster we see in films like The Matrix. The metaverse is and will be the future of our entire online experience. 

Tetavi is the company bringing it to us, digital brick by digital brick.

“If I wanted to summarize Tetavi in one sentence – it is to enable anyone to get into metaverse environments as themselves.”

Gilad Talmon, CEO of Tetavi, spoke with us about how their groundbreaking, innovative technology works. Tetavi has quietly emerged as a significant influence in the developing metaverse. 

You may have heard or seen the name Tetavi sprinkled around tech news hubs. They recently partnered with the NHL and Anamoly to produce some original and unique content with this sexy and exciting technology.

Just a few days ago they announced a partnership with emerging music artists Riell and Besomorph as the sole provider of volumetric technology. 

Essentially, Tetavi will be the exclusive builder and developer of a virtual stage for these artists to produce immersive music videos and artist-specific NFTs. 

A lot to take in? Don’t worry, we’ll explain.

How Does Tetavi’s Tech Work?

Tetavi is an advanced tech company that brings real humans into the digital world with cutting-edge volumetric technology with the mission to enable the creation of new immersive content and experiences for the Metaverse and Web3. 

It sits at the nexus of technology, entertainment, and content creation, pushing the boundaries of creativity, content, and digital experiences. 

Basically, Tetavi is taking the cool, imagined parts of the metaverse and combining it with practical technology. 

But how? 

“Imagine video as a sequence of pictures, right? If you think about video, we all used to, when we were actually five, do the stick figures on the notebooks and then flip the pages and you’d have something that looks like video or motion.”

“A video is a sequence of 2D pictures. Volumetric video is a sequence of 3D models.”

“A 3D model that then gets painted. When I lay these models, it becomes a volumetric video.

“I can put him in a game, I can put him in an augmented reality environment.

“I can put him in the games engine, replace the hockey stick with, I don’t know, a bouquet of flowers, give him Viking horns to the helmet.

“That in essence is volumetric video. This is what our tech does.”

You can take the 3D model and you can place it anywhere and make it do anything you want to wherever you want it to be. Imagine the character customization in video games except in addition to dressing them and altering their appearance you can make them move any way you’d like them to and place them in any environment you can digitally imagine. 

This is the technology that will be needed when it comes to creating individual avatars and the environments we will be placing them. For most of us, the metaverse is an idea – a digital direction to evolve towards. For Tetavi, the metaverse is already here. 

Wait, The Metaverse Is Already Here?

We like to think of the metaverse as a new exciting thing – and in many ways it is. But it has actually been around for some time. 

“You have World of Warcraft and Guild Wars and EVE Online. You have a lot of these mass multiplayer [games] that people join to socialize.”

Fortnite, Minecraft, and Roblox are some of the more recent online digital spaces where people from all over the world have come together to play and socialize. Think of the Ariana Grande Fortnite concert. Where else could that happen but the metaverse? 

“At the moment you see that the audiences like Gen Z and Millennials spend a lot of time in gaming – and specifically in social gaming – they hang out.”

The metaverse infrastructure is already here. It’s scattered between companies and brands but it’s there and trendy. 

There are two directions in which the metaverse will likely branch off: Zuckerberg’s Meta and Microsoft’s immersive gaming. One will be focused on work and social events (littered with ads, no doubt); the other will be immersive gaming. 

“We are already seeing metaverse in gaming environments and it’s becoming more and more and more frequent and more and more content is being consumed in metaverse-type environments.”

Which horse will you bet on? 

Tetavi Building the ‘Nuts and Bolts’ of the Future

Because of the marketing and investment behind Meta and Microsoft (not to mention the talent and resources they have) into the metaverse, it’s easy to assume that these are the companies that are actively developing that technology. 

But it’s actually Tetavi that’s in the weeds building the foundation upon which these companies will invest. How has this company been able to assert itself as an essential company in an industry that’s barely in its infancy?

“Blind luck.

“We were at the right time in the right place with the right technology and had the right people supporting us.

“For me, as a CEO, when you have people in the world and investors that share your vision and give you support, it’s easy.”

Sometimes it just takes great talent, hard work, and superb timing. Tetavi has found itself in an ideal sweet spot to become the most important company in the development of the metaverse. The technology that they’re developing is going to be the brick and mortar of what we will come to view as the metaverse.

Nobody ever really thought of Zuckerberg as much of a thought leader anyway. 

An Evolution of Community

Online communities have been an internet staple since their inception. Chat rooms, MySpace, World of Warcraft, Star Trek Online, GTA Online, etc. have all been popular spaces in which we digitally commune. 

The investment of the metaverse isn’t an investment that’s being forced by Big Tech – it’s where the trends are moving. 

“Content is becoming better. Communication is becoming better.

“I think that it’s going significantly because content companies and IT companies realized that’s the trend and they started putting music and culture into these metaverse or social gaming environments.”

It’s exciting to hear Talmon talk about the future of the internet – his passion for all things gaming and technology make you want to leap into a VR headset and explore. He explains that Tetavi is building the foundation for the ideal metaverse. 

Where Talmon’s passion really comes out is not the technology or the exciting partnerships – it’s community. 

“There are huge benefits in the connection that we can create – when you are in fantastic environments, a lot of the barriers just fall off and you get this human connection that you can’t get otherwise.”

Thanks to social media, we can keep in touch with friends on the other side of our world. We can make a genuine connection with someone we may never physically meet. Social media, however, limits our experience. 

The metaverse doesn’t. 

You can spend time with your friends in imagined digital environments that are unlike anything you’ve ever seen before. It’s easy to say this is will be a slippery slope into Ready Player One or The Matrix, but that would be a narrow view. The potential to grow and learn from one another spikes invaluably with the metaverse. 

“The fact that they have friends all over the world that they can communicate with on a regular basis and their exposure to different cultures, I think that’s priceless.

“That’s something that the metaverse really has the potential to give that’s very, very hard to do otherwise.”

Expect to hear more about Tetavi in the future as the metaverse develops.