Branding is what separates your company from other businesses. If you think about brands like Coca-Cola or Apple, they have logos that are instantly recognizable around the world. Many businesses want to know the secrets of companies like these to make their brands instantly identifiable. Here are great ways to reinforce your brand and be well-known in the industry.
Newsletters
Communicating with clients and customers through newsletters is not just a great way to let them know what’s going on, but it can also help reinforce your brand to them. Using fonts, logos, colors, and images is a good way to promote your company’s products and services.
When using newsletters, do not forget to include your tagline, social media handles, and links to platforms that are used to showcase your business. Your tagline should reinforce what you want the company to accomplish, while your color scheme and logo should remain consistent so that they will become recognizable over time.
Social Media
Social media is not just for staying connected with your college buddies. It can also be used to leverage your business and marketing platform so that your brand gets recognition. Social media is also a great way to reach out to your customer base to let them know what’s going on or to build a relationship with them. By making yourself available to them in websites like Facebook or YouTube, you will be able to respond to their needs. Feedback can be used not only to improve marketing and branding efforts, but also products and services.
Implement Your Brand
Having a logo designed can be expensive. However, studies show that people’s memories are visual, which is why you should invest in one that is professionally designed. Aside from logos, businesses should also be consistent in their use of color. Your customers should be able to identify your product or service by color alone. For example, purple is usually associated with Cadbury chocolates, while red and white is for Coca-Cola.
Be Consistent
The use of your logo and colors should be consistent across all media. Use it for your website, company stationery, business cards, work vehicles, and products. Being consistent will give you more venues to reinforce your brand.
Aside from visual stimulation, your business also has to be consistent in other areas. Customer care, for example, has to be consistent in how they answer questions. All communication with customers should be helpful and provide value. Marketing campaigns should also reflect the company’s core values.
Over time, your business will undergo rebranding. When this happens, make sure that all your materials are updated and cohesive. For example, your newsletter or Facebook page should be up to date, not only with the latest news, but with the new logo design as well.
Personal Touch
The holidays are one of the best ways to reinforce your brand. Send your greetings by giving clients and suppliers holiday cards. This can be archaic, but it is personal, which is greatly appreciated by many. You can make the card humorous and add handwritten notes so recipients know that you took the time to express your appreciation.
