Beyond Meat: Second Attempt At Delicious, Juicy Meat-Free Chicken

Beyond Meat’s vegan and vegetarian patrons all have something to look forward to as the meat-free company brings back a chicken alternative. So all you chicken lovers out there, watch out for the new Beyond Meat meat-free chicken tenders. 

With over 469 locations in the United States, the company is one of the leading plant-based meat producers. The company aims to shift from animal meat to plant-based meat to help resolve the world’s leading health and environmental issues. 

The company boasts products made with the purest of intention. These substitutes have more protein than their animal counterparts. These are through simple thoughtfulness, excellent innovation, and non GMO ingredients. This means, all these products have less saturated fat, zero antibiotics or hormones, and no cholesterol!

Beyond Meat’s first chicken attempt

The company makes it easy for meat-eaters to shift from animal meat to plant-based meat by continually thinking of the best meat alternatives that taste and feel like the real deal. Take the frozen chicken strips released in 2012, for example. The company called it the Beyond Chicken Strips and was the first product misstep.

Harold Huff and Fu-Hung Hsieh, University of Missouri professors, developed the chicken alternative in a span of 20 years. According to the company, the strips were made of gluten-free flour, carrot fiber, soy powder, and other secret ingredients. These were then mixed in an extruding machine, similar to a Play-Doh toy, to resemble real chicken. 

Beyond Meat CEO and founder found this innovation impressive that he decided to buy this formula from the genius pair.

High-profile individuals quickly commended the meat-free chicken that looks and tastes like the real thing like Bill Gates. He claimed in a blog post, “The ‘meat’ was made entirely of plants. And yet, I couldn’t tell the difference.”

However, it turned out the public was harder to please. Some critics were saying that the chicken strips were bland and unappealing. 

Soon after, the company acknowledged its misstep in the Beyond Chicken Strips product. The company stated that it wasn’t up to par with Beyond Burger’s fresh patties and other fresh protein alternatives. The Beyond Chicken Strips product was then discontinued in early 2019.

The second attempt at a meat-free chicken alternative

Fast forward to 2021, the company surprised vegans and plant-based meat enthusiasts with a sweet comeback. The company announced a few days ago that it was launching its meat-free chicken tenders and selling them in over 400 chains in the United States. 

Beyond Chicken Tenders provides good nutrition with 14 grams of protein per serving. It is made from faba beans and peas, blended to create a likeness to chicken. Hopefully, this time, the crowd approves. 

Like their first Beyond Chicken Strips, the Beyond Chicken Tenders also contain 40 percent less saturated fat. This also comes with zero cholesterol, antibiotics, hormones, and GMOs. 

According to the company, their chicken tenders resemble real chicken — one with the right crisp on the outside and delicious juiciness on the inside. The tenders also offer an “exceptional culinary experience,” with the proper nutritional benefits. 

This product is available in over 400 chains, including Toppers Pizza, Plow Burger, Blissful Burgers, Dog Haus, and Duke’s on 7. The company hopes to offer this product to more consumers worldwide.