Best Social Media Management Software For Marketers

Whether you’re running a small mom-and-pop shop or a mega-corporation, social media has become a crucial part of marketing in this day and age. In fact, statistics tell us that 3.6 billion people worldwide are on social media in 2020. This number is even expected to swell up to 4.41 billion in 2025, so having a solid social media presence now will surely pay off in the coming years.

With those figures in mind, it’s no wonder that social media management software is on-demand among marketers. These systems help ventures maintain a consistent presence on the information superhighway. And more importantly, they power up campaigns, boosting engagement and trust. 

Here are some of the best social media management tools 2020 you might want to consider for your business.

Sendible

Sendible lets users efficiently craft tailored posts for each platform. For instance, your Facebook post doesn’t need to look like it’s just an echo of your post on Instagram. To do that, they offer a platform where you can plan your content and strategy in one place. Aside from that, the system also offers analytics where you can gain dynamic insights from your social data. This can help inform your future campaigns and gear them for success.

Pricing: Sendible’s most affordable package, Starter, comes at $29 per month, designed for solopreneurs. Their most popular option, Growth, costs $199 per month, which comes with seven users and 105 services. 

Buffer

Buffer social media is one of the most popular marketing tools available today. They promise to tell the brand’s story and grow their clients’ audience with a platform that offers publishing, analytics, and engagement capabilities. Aside from publishing content, they also allow users to measure performance, get insights, and create reports in order to grow reach and engagement. As a result, the system can help you generate more sales.

Pricing: Buffer offers two types of packages. The first one is for publishing posts and starts at $15 per month. The second package type is for social media analytics, starting at $35 a month. 

Sprout Social

Sprout Social is another popular social media management software used by ventures of all sizes. More than helping automate content, they strive to “build and grow stronger relationships on social.” And how do they do that? By helping clients understand and reach their audience and encourage community engagement.

Pricing: Their most popular package, professional comes at $149 per user per month. This comes with capabilities to publish, schedule, draft, and queue posts to ten social profiles. They also offer profiles, keywords, and locations monitoring as well as tasking and social CRM tools. The package provides competitive reports for Instagram, Facebook, and Twitter, so if you’re getting traffic from those channels, Sprout Social is worth a try.

Zoho

Many marketers swear by Zoho social for shouldering a big chunk of their business operation needs. Its social media management software is only a part of its powerful suite designed to run the business, making the process a lot easier and more convenient. This suite includes an end-to-end CRM with capabilities for everything from project tracking to smart accounting.

Pricing: For its social software, the most affordable package comes at $10 per month, which includes a two-member access to seven channels.

Hootsuite

Hootsuite has been around since 2008. And in an industry where trends come and go in a snap, 12 years of experience counts for a lot. Like other players, Hootsuite allows users to manage their social media in one place, helping ventures make the most out of every channel. From finding and scheduling content to present analytics, they make social media management a walk in the park.

Pricing: If the budget is tight, you might find Hootsuite free to be a very useful resource sans the price tag. It allows users to manage up to three social media accounts and schedule up to 30 posts per month. If your marketing needs require a lot more, their most affordable package, Professional, costs $19 per month. It comes with unlimited scheduling for ten social media profiles for one user.

Later

Later prides itself as “the world’s favorite Instagram marketing platform.” This social media management software allows users to plan social posts and publish automatically. Added to that, users can also get tailored insights to improve their campaigns and reach more people. If you find it time-consuming to create posts daily, this platform enables you to schedule them a month in advance. This day, you’ll consistently have fresh content sans the hassle.

Pricing: If you’re looking for social media management tools free of charge, you’ll surely appreciate Later. They offer a free-forever package that includes one social set and 30 posts per social profile for one user. Despite the free offering, many users find their paid options worth it. In fact, their most popular package costs $16.5  per month and comes with more than one social set, 150 posts per social profile, and three to five users.