An Honest Look at Kajabi

If you’re looking for a website to upload your educational content, this article is specially written for you. Amongst all the Kajabi review articles out there, let’s approach this with an unbiased perspective. Here’s an honest look at the platform coined as the “one-stop-shop” for solo experts. 

Kajabi Overview

Before diving in on the full Kajabi review, we need to know about the web-based software. Kajabi is marketed as an all-in-one platform for the “knowledge business.” With the platform, you can create, build, market, and sell your courses or coaching programs. 

In 2010, Kajabi’s services were made available to the public. Since then, the platform has empowered around 40,000 knowledge entrepreneurs in over 120 countries. It served more than 60 million students worldwide, generating over $2 billion in sales throughout its existence. Overall, it’s a platform that can help knowledge entrepreneurs to start an online business and grow faster. 

Kajabi Pricing

Kajabi is one of the best “knowledge” platforms out there, but all the “premium” things come with a price. The two main plans are priced at $149 and $199 a month. If we compare the prices to its competitors, the average price will be $49 to $99 a month. Let’s see if Kajabi is worth the extra price in the next section. For now, here’s a complete list of the pricing plans. 

Basic Plan

• $149/month

Features Included

• 3 Products
• 3 Pipelines
• Unlimited landing pages
• Unlimited marketing emails
• 10,000 contacts
• 1,000 members
• One website
• One admin’s user

Growth Plan

• $199/month
• Kajabi’s most popular plan

Features Included

• 15 products
• 15 pipelines
• Unlimited landing pages
• Unlimited marketing emails
• 25,000 contacts
• 10,000 members
• One website
• Ten admin user

Pro Plan

• $399/month

Features Included

• 100 products
• 100 pipelines
• Unlimited landing pages
• Unlimited marketing emails
• 100,000 contacts
• 20,000 members
• Three websites
• 25 admin users 

Kajabi: The Pros and Cons

After learning about the price and features that Kajabi offers, we need to weigh whether the platform is worth it. As mentioned above, the average cost of Kajabi’s competitors is $49. Meanwhile, the cheapest plan we can avail of on this platform costs $149. Let’s see the pros and cons of the platform to see it deserves that huge pricing gap. 

Kajabi Pros

• Built-in marketing tool

It does not require any 3rd party email provider as it has built-in email marketing tools. 

• Built-in funnel

Owners can create multiple types of funnels using the platform’s Sales Pipeline Builder. 

• Marketing automation

Create trigger emails or courses based on a student’s course completion or account inactivity. 

• Customizable

Owners can reflect professional branding on their website. You can choose from Kajabi’s broad set of themes designed by professionals. The templates Kajabi offers are also customizable, so you can add your flavor without worrying about design elements. 

•  Custom domain

Kajabi will let owners host their course. Also, you can custom your domain and make it appear as an extension of your website. 

• Engage with your students

The platform has a built-in Community that is similar to a forum. It’s up to you whether you’ll let students access it for free or offer it as an upsell. 

• Various payment options

You can offer monthly payment for more pricey courses. Meanwhile, you can also offer a recurring subscription for ongoing access to your classes via the membership model. 

• Kajabi marketplace

It offers students a way to discover your courses by typing your targeted keyword on the search engine. Your content has a high chance to appear organically. 

• Mobile app

Hop on the growing mobile commerce and offer your audience access to your content on the go. This feature is included in Kajabi’s every plan. 

Kajabi Cons

• No free plans

The downside for Kajabi, there’s no free plan. It only allows you to launch your digital products for 14 days. 

• Plan limitations

Each plan has a limited product and pipeline, even the most expensive plan. 

• 3rd party platforms

Although you don’t need to use a 3rd party for most of your needs, there are a few missing features. You’ll need to find credible sites to offer completion certificates for students.  

Kajabi Alternatives

• teachable
• Kartra
• Thinkific

Kajabi’s Highlights

The notable difference of Kajabi from its competitors are the following: 

• The platform’s tools and features are “all-in-one.” You don’t need to use 3rd party software. 
• Its tools are majorly focused on sales and marketing. Besides your online courses, you’ll have access to built-in email management, marketing automation, and sales funnel builder.