Sustainability in PR – How Alyson Roy of AMP3 Approaches Social Responsibility

Public relations are the one aspect of startup life that entrepreneurs either care too little about or care too much about. Alyson Roy, cofounder of AMP3 PR, stands out among a crowded field. 

“The way PR has evolved over the last decade and a half. It’s not what it was. I think start ups and entrepreneurs need to know what PR is today in 2021.”

Alyson Roy has a full understanding of what companies need and want from a PR agency. Having run AMP3 for 17 years now, if anyone has her finger on the public relations pulse, it’s Alyson Roy. 

What Is AMP3?

AMP3 “amplifies” its clients in three areas: traditional PR and media outreach, social media and influencer marketing, and special experiential events. This multilateral approach is combined in a unique boutique experience that sets AMP3 apart from other PR agencies. 

“It’s a level of service where we become an extension of our clients internal marketing team. we’re one in the same. It’s not the client-brand relationship. [We are] on the front line helping them grow as a company.”

In the past ten to fifteen years, public relations has evolved tremendously. Since social media’s dominance, PR has had to slowly peel away from traditional press conferences and releases and figure a whole new strategy to consider. 

Of course, with Facebook being in big trouble lately, Alyson Roy and company have had to consider new strategies yet again. 

Taking Responsibility For The Community

“Everyone is aware of the damage that social media can do. Just for mental health and mental health awareness that’s been a conversation.” 

So, AMP3 launched Impact. A social responsibility division of AMP3 that encourages and celebrates a company’s ability to give back to the community. 

“We were seeing a need for brands to really start putting their core values and social responsibility at the virtual forefront.”

“We’re big believers [that] it’s not an option – it’s a requirement – for brands to be doing something. Not every brand can do all the things but every brand can do something.”

AMP3’s mission to encourage – and require – the brands they represent is a noble and different strategy. It’s almost certain that Alyson Roy and AMP3 recognize the larger picture of what consumers want and like in a company. 

Why Companies Need To Care

With news stories like Facebook putting “company over country,” (as Zuckerberg is reported to have ended his staff meetings with; fist pump in the air included), it’s the smart move for companies to, you know, care. 

Companies may not necessarily know what they can offer. But that’s why you collaborate with a company like AMP3. They take the time and energy to find out what your company has to offer the world. When we have the means to uplift our community, we should. AMP3 requiring that trait in companies they represent shows an initiative not often seen. 

By 2022, Alyson Roy wants 100% of AMP3’s clients to be a part of this Impact division. As public relations evolve, and media writ large with it, you can expect to see Alyson Roy and AMP3 at the forefront of that evolution. 

“We are growing at a rapid pace. I think PR is going to continue to evolve, I think again, it’s not going to be that traditional relationship based service. It’s going to be this strategic group of tools together with metrics. I think PR is going to be where communications and branding overlap to drive impact in measurable results.”

AMP3 is a fashion and lifestyle public relations agency located in New York. Their finely tuned and innovative, boutique approach to PR is one that stands out.