AI Will Put Agencies Out of Business, Here’s How to Prevent It

Artificial Intelligence (AI) has made significant strides in various fields, including design and writing. You have various AI writing tools available for free, such as ChatGPT, and AI graphic design generators, such as DALL-E. This could be a good option for business owners to save on costs in creating branding and marketing materials. Unfortunately, this leaves some agencies in a tough position as more entrepreneurs rely on AI for content, images, and advertising. 

However, rather than fearing the rise of AI, agencies can take proactive measures to adapt and thrive in the changing landscape. Let’s dig deeper into how agencies can embrace technology, focus on human creativity, and provide faster and more valuable results to clients using AI.

How AI May Put Agencies Out of Business

The emergence of AI tools has captured the hearts of entrepreneurs. And many other industries are seeing massive opportunities in this field. On top of design and content, new AI tools, such as Pixis, threaten marketers’ and advertisers’ jobs worldwide. 

While entrepreneurs seek agencies’ expertise, Pixis may do most of the marketing work for entrepreneurs. These AI marketing tools offer similar services, such as audience insights, digital analytics, custom reports, attribution and traffic, engagement, tracking, and more. 

AI will undeniably make it hard for agencies to compete for clients, especially if they see AI as a threat. Since data is increasing every year, AI is becoming more and more appealing for business owners and marketing teams. 

Automation is one of the biggest reasons why brands use AI for marketing. AI can undoubtedly mine data faster and process them quicker. This will lead to more precise predictions that are valuable in identifying audience behaviors for marketing strategies.

Here are other ways AI can help marketing teams:

• Offer faster and more accurate analysis of large data sets
• Provide quicker predictions based on data patterns and other data outputs
• Help in identifying customer behavior from aggregated data, which can be time-consuming for humans
• Identify future customer behavior based on current data
• Provide virtual assistance, such as chatbots, that cater to customer inquiries
• Help conduct A/B testing in online ad images and copy

How to Prevent AI from Putting Agencies Out of Business

If agencies consider AI a benefit rather than a replacement for their jobs, both can work hand in hand. Here’s how to prevent AI from putting your agency out of business. 

Embrace AI as a tool, not a threat

AI can help agencies automate repetitive tasks, allowing employees to focus on ideation and strategies. If you view AI as a tool, not a threat, your agency will learn to work with it instead of against it. The adage of more AI tools means agencies must learn to embrace the power of technology. They must efficiently use these tools to enhance their business processes. 

Invest in AI integration

Agencies should invest in integrating AI technologies into their existing workflows. By leveraging AI tools for data analysis, predictive modeling, and campaign optimization, agencies can deliver more precise and effective marketing campaigns, providing better results for their clients.

Upskill your teams’ skillsets

Since AI tools will do the heavy lifting for agencies, teams can focus on upskilling their skills. Team members should no longer waste time on automation or analysis since AI can do that for them. They must focus on transitioning from rank-and-file employees to higher-ups, with advisers, consultants, and expert roles. Your agency must nurture perennial learning to stay ahead of the curve, even with the emergence of AI tools. 

Prioritize human creativity

It’s crucial to consider AI as an assistant, not a human replacement. If there’s one thing AI can’t do, it’s the power of emotional intelligence. Agencies must prioritize human creativity above all else by entrusting creative processes to white-label services. 

For instance, subscribing to on-demand graphic design services like Penji ensures your branding and marketing assets are unique. Moreover, hiring freelance editors from Fiverr or Upwork is also recommended to polish any AI-written content for more impactful advertising. SocialBee is also an on-demand content writing service your agency can leverage for better SEO-centric content.

While ChatGPT creates articles in minutes, relying entirely on this platform for your content is not recommended. Agencies can use ChatGPT for article outlines or help in brainstorming content ideas. AI tools still need the human’s creative touch for more influential and emotional brand narratives. 

Cultivate solid client relationships

Agencies can showcase their unique value to clients by delivering client goals, fostering collaborative partnerships, and providing exceptional customer service. The human connection is stronger than any state-of-the-art AI tool. And fostering solid client relationships is one way agencies can brave the impact of AI. If there is trust and personalized attention, clients will find value in working with your agency. 

Final Thoughts

Agencies can withstand the emergence of AI by equipping themselves with current AI tools and trends. Partnering with AI experts is also a way for agencies to learn more about this technological advancement. This will allow them to prepare all-encompassing strategies that are boosted by using AI tools. By embracing AI as a tool, cultivating client relationships, and developing specialized expertise, agencies can be stronger than artificial intelligence.

Lastly, prioritizing human creativity contributes to well-thought-out and emotionally impactful visual assets. Kimp, Delesign, and Penji are a few unlimited graphic design services that can enhance your reach through unique and professional designs. Custom branding and marketing materials are still more creative and personalized than AI-processed ones.