We Used 99designs For Logos: Here’s Our Review

What is it like to use 99designs? We’re going to go through the process of creating a design contest from start to finish to show you what the entire experience is like, so you can decide for yourself if 99designs is for you. For this 99designs review, we’re going to follow all instructions given and document each step of our journey for you to see below.

For this test project, we’re going to submit a contest for Owner’s Mag logo to see if 99designs can interpret a better logo for us. The chances of me getting this approved and having the CEO change the logo is practically 0, but this will be a fun project that everyone in our office can contribute feedback to. It couldn’t hurt, right?

1. Creating our design project

We went ahead and searched “Logo” and went through the process of creating the logo project. When selecting the business category, surprisingly there’s nothing related to digital publication, news, or publisher there. We went ahead and chose “Internet” as our category.

2. Choosing a name

Now it’s time to name our project. We’re going to call this one “Owner’s Mag Logo Design”. Not sure if I’ll ever get the approval to change the logo, but it’ll be a fun project that everyone at the office can give input on.

3. Types of logo

Logos come in all different shapes, themes, and types. They can be just a word logo, icons, abstract, or something unique with a mascot. Here’s where you can tell the 99designers what type of logo you want.

4. Choosing a style

I like this section a lot. Sometimes it’s difficult to actually describe what you want. Here, you can browse through a long list of logo designs that cover a wide spectrum of styling. Select the ones that best fit your taste and it’ll give the 99designers a better idea of what you want.

I went ahead and chose a few text-focused logo, since Owner’s Mag is a text-only logo. The selected examples in the screenshot above aren’t the ones I chose.

5. Brand Style Meter

I’ll be honest, this section is a bit weird for me. On this page, 99design asked me to explain the style I want using different sliding scales. There’s more than the 3 listed in the image above. I personally had a hard time deciding if Owner’s mag logo should be “Classic” or “Modern”, “Mature” or “Youthful”. Femine vs Masculine I can work with. But the other categories aren’t intuitive for me.

6. Choosing Colors

Now it’s time to pick our color preferences. I stuck with “Reds”.

7. Writing project brief

Filling out the project brief didn’t take too long. The questions were straight forward and all makes sense. It is odd that the project brief itself is this far down the process.

8. Choose your package

So far, we haven’t paid 99designs anything. Now it’s time for us to pick a tier for our plan. Although the Logo starts at $299, that’s actually for the Bronze tier. The higher tier you go, the more submissions and higher quality the work will be. Or at least that’s what 99designs promise.

For this, we chose the Silver $499 plan. We’ll be expecting about 60 designs to be submitted with this package.

9. Add-ons

In addition to the $499 we’re paying for the Silver tier, 99designs will upsell us for a few things. Some of these I think makes sense, others I felt should be included in the price I’m paying.

Personal Creative Consultant ($129) actually looks like customer support to me. I’m not a designer. Of course, I will need some help through this process. I felt like this should’ve already been included in the price instead of being a $129 add-on.

Guaranteed doesn’t cost anything. But it will null your money-back guarantee. This ensures the designer WILL get paid if they make it to the final round. Because of 99designs’ pay structure, this makes your project much more appealing to designers and more will likely submit drafts if you opt out of their guarantee.

Private ($59), this came as a shocker. I didn’t know this would even be public. Why my project is even open to the public in the first place is beyond me. This doesn’t feel right. Paying $59 just so 99designs keep my designs private seems like a scare tactic for me to cough up more money. Not a fan.

Duration lets you pay a bit more for faster delivery. For this, I feel the prices are fair and it’s typical to pay more for expedited work anyway. You can pay $39 for 3 day instead of 4 day delivery, $59 for 2 days, and $79 for 1 day.

9. Complete! Now we wait…

I opted to not purchase any add-ons for this review. Once paid, we’re redirected to 99designs’ dashboard where we can see the estimated timeline for the project. From today, it’ll take about 4 days for all of the designs to be submitted. Each day some designers will submit their work and on the final day, the round will be closed and we have 4 days to pick finalists.

The Designs Are In!

First off, I was very disappointed that we only received 17 designs instead of the promised 60. I contacted 99designs support about the issue and they claim that they don’t guarantee “60”, even though their pricing tiers clearly listed “Expect ~60 designs”.

Maybe the 17 designs we received are good? I’ll let you be the judge of that before we give our verdict.

Here are the 17 designs that 99designers submitted to us after 4 days.

What does our office think?

We passed the designs around our office to get some initial thoughts. Most thought the designs were random and not aligned with any of the directions given. Some look templated. Others look like they just slap a random icon in front of the text and call it a logo.

Overall, none of us were impressed by the results thus far. We eventually picked #6 to give feedback just to move the process along, not because we love the design. We felt let down that only 17 versions were submitted since 99designs promised we’d get around 60 designs to choose from.

We submitted our revisions and now wait for our designer to spin something back to us.

4 days later…

We received new versions of logo #6 within about 3-4 days. Personally I wasn’t happy with the new versions, but I shared the new designs with the office. You can probably guess how we all felt about the new drafts. Results…were disappointing and not what we had suggested. At this point, we didn’t feel compelled to give any further instructions or move the project to the final round.

We’re not happy

We decided not to continue the project given we’re not happy with any of the drafts so far. Even revisions were still so far off what we would even accept. I understand graphic design is subjective, and that sometimes you just have a difficult client. I assure you, we’re not that difficult and was looking for a very simple logo.

It was hard for us to justify even moving to the final round given the designers barely followed our directions. We specifically asked them to design the logo using our RED, and some of them ignored it completely. We asked them to NOT use any icons and just keep it text-based, yet there were logos with random icons.

Getting a Refund

Our experience could be a unique case and your experience could be much more pleasant. We eventually asked for a refund and was met with another obstacle. You can’t get a refund on the website, they request a call to speak to you to “verify” your identity before releasing your refund.

This is an annoying step clearly put in place just to discourage refunds. I oblige and got on a call with a representative. The rep was understanding and didn’t try too hard to sell me, which I appreciated. Our refund was promptly processed afterward.

Final Verdict

Our experience with 99designs has been mixed. I like how intuitive the website is and how easy it was to get your logo project started. The biggest let down were the number of submissions we received (17 instead of the promised 60) and the quality of each design. You can judge for yourself. Looking at the logos submitted, I didn’t feel like we got even intermediate level designers. These just felt rushed, patched together, and overall unpolished work.

Giving revision was difficult because most of the designs were so far off base. I didn’t know where to start, except tell the designer to re-read my project brief and start over.

Overall, it wasn’t the best experience for us. We would’ve gladly paid an agency or a freelancer the same amount and get more dedicated care and attention to produce 2-3 good logos instead of 17 poorly design random logos.