20 Fast Growing Instagram Influencers to Watch

If you like dolling up, it doesn’t hurt to gain inspiration from the best Instagram beauty bloggers. This way, you can be sure to diversify your look. From attending a wedding to your usual weekend nightlife, these 20 Instagram influencers will make you a head-turner in any event. 

1. Renae Olivia

In an industry that emphasizes a lot on youth, Renae Olivia is redefining what beauty means for older women. Nearing her 50th birthday, Renae is a proud mother of two wonderful boys. And her thriving Instagram account, @renae.olivia, is already about to hit 50k followers. She regularly partners with local makeup and skincare brands.

2. Naima Zahin

This beauty and makeup guru hails from London, if that wasn’t already obvious with her Instagram handle, @thesassylondonista. As a beauty guru, makeup artist, and personal stylist, Naima surely is a triple threat. She partners with local beauty brands such as Crystal Clear Skincare and international brands like Charlotte Tilbury Beauty.

3. Melissa Oosterwolde

Melissa is not one to shy away from being different. In fact, her whole brand is about standing out. From her makeup choices to her clothing style, Melissa strives to stay unique. Her Instagram account, @iammelissaoosterwolde, is close to reaching 25k followers and growing fast.

4. Netta

Going through Netta’s Instagram feed, @naturallynetta_, you immediately sense her strong sense of style. And although she heavily features her outfits, Netta describes herself as being a beauty lover. Her makeup is absolutely flawless and a breath of fresh air in an industry dominated by mostly white beauty influencers.

5. Megan Coates

With a witty Instagram handle like @raincotesbeauty, it’s hard to ignore Megan. She’s a makeup artist turned multiple sclerosis advocate. Her condition allowed her to explore what it means to approach health and beauty in a holistic way. Not to mention, her brand is about promoting wellness and it’s evident in her beauty style.

6. Valeriya

Valeriya is a proud model, coach, beauty queen, and mom. Her rise to fame is rooted in her charm and wit as much as her natural beauty. Her Instagram followers love her for her many adventures, health and beauty tips, and her impeccable style.

7. Asa

Based in Seattle and with an Instagram following steadily growing, Asa’s advocacy is all about body positivity in the beauty community. Her natural approach to makeup is complemented by her relaxed style. Known under the handle @laceandpearlsblog, Asa espouses health, makeup tips, and a great love for her cats.

8. Hayley Hall

Another proud UK-based beauty influencer, Hayley’s style is all about embracing her natural curves encased in warm and earthy toned style. Her makeup look can be described as natural and subdued, complemented by her fashion sense revolving around floral prints.

9. Ashlee

Chicago-based Ashlee has recently crossed the 10k follower mark on her Instagram account, @intheglamroom. From makeup to nails, she certainly does it all. Her feed is dominated by beauty products she regularly uses as well as a few sponsored ones.

10. Geena Samantha

Based in Dortmund, Germany, Geena Samantha of @pastelmints is known for her gorgeous eye makeup. Her liberal use of colorful eyeshadow palettes is very reminiscent of a makeup style by big beauty gurus. With over 33k followers, Geena has been experiencing a steady rise in fame.

11. Lena

Another German beauty guru, Lena is drawing a lot of attention from many makeup fans and professionals because of her amazing and intricate eye makeup. Lena shows off her makeup skill by creating painting-like quality on her eyelids. A strong and growing fan base of more than 20k followers has allowed Lena to grow a strong and significant influence in the competitive world of beauty and makeup.

12. Lesley Marie

Lesley is an up-and-comer in the beauty and makeup world. Still, she has made a name for herself for the kind of stunning looks she creates. Based in NYC, she has amassed close to 45k followers on her Instagram, @lesleymarie1213.

13. Issy Lockett

Boasting an impressive 19.4k followers, this UK-based micro beauty influencer is known for her artistic eye makeup rendering. With her face and body as her canvas, Issy of @isabelle_makeup_ shows off her skill through her extravagant, often over-the-top, makeup transformations that leave her close to 20k Instagram followers stunned and inspired.

14. Aluve Nguza

Hailing from South Africa, this stunning black beauty is an advocate of natural hair and makeup. With a clean and crisp Instagram aesthetic, it’s easy to see why her 13.5k followers love Aluve’s personal brand. Besides beauty and makeup, Aluve is also a gifted thespian.

15. Daniel

Daniel of @danieljewels follows the footsteps of Bretman Rock, James Charles, and Jeffree Star because of his flair for dramatic makeup and liberal use of colors. He has recreated a number of memorable fictional characters from film and television, gravitating towards characters that we know and love.

16. Hamsoyoung

This list wouldn’t be complete without at least one beauty influencer from Korea. Hamsoyoung, otherwise known as @bebe_282 on Instagram is a beauty and makeup guru famous for her quintessential South Korean looks. Natural and understated, her makeup style is benefiting her subdued fashion sense.

17. An

Scrolling through An’s Instagram feed, you get the sense of her aesthetic. Being a mom, she shares makeup tips that focus on everyday looks. From sharing her skincare routine to her step-by-step guide on how to put on eyeshadow, An serves as a mentor for both pros and newbies.

18. Angie

A proud Chilean by heart, Angie has wowed the beauty community with her make up transformations. Being able to paint a green skull on her face, to applying an everyday makeup look, Angie shows versatility with her makeup skills. Angie is not afraid to push the boundaries of what makeup can do, frequently experimenting with colors and styles.

19. Laura Alksne

The beauty community is populated by makeup artists and makeup enthusiasts. Laura Alksne is both. It’s clear she has fun putting on makeup for herself and others. Hence, it shows how she executes each of her looks. A strong sense of style and a distinct makeup look sets Laura apart from other influencers.

20. Jeanette Emory

The worlds of beauty and skincare often blur their dividing line and Jeanette Emory of @thick_skin enjoys straddling that divide. She is a strong advocate of clean beauty, propagates the importance of wellness, and a certified organic skincare specialist. Being a mom, her caring nature transfers to her more than 15k followers.