A product or company launch party can be very exciting. However, it also takes meticulous thinking and planning. This type of event has to be memorable to your guests so that it makes an impact. Here are 10 elements to include in your checklist for your next product or company launch.
1. Theme
Themes give party cohesion. Weave your party theme to the décor, music, food, beverage and menu. But don’t just choose any theme at random. Your theme should coincide with your product or company’s message or brand. The staff should also know about the message you want to convey.
2. Upbeat Music
A party without music is not a party. Give your product or company launch energy with some upbeat music. But don’t make things too loud. Your music should be just loud enough to give guests positive energy without hindering communication.
3. Guest List
When you’re making your guest list for the launch, make sure to invite the right people. Make sure that your message reaches the right audience so that they will be able to spread the good word about your product or company. Consider gender balance and invite the right amount of people that will fit in your venue. Invite the following people to your launch to ensure a continued buzz after your event ends.
Media personnel like bloggers, journalists and other press can help spread word regarding your product or company. Industry experts will add weight to your event and their presence will help influence guests. Companies and other partners that support you should also be invited. They can be seen while helping promote your brand which is a win-win situation for both parties. Prospective clients will have a first row access to your new products or service which is always good news to your target market. Potential investors are a good idea because there might be a time you might need additional funding. But even if you don’t launch parties are great venues to make connections.
4. Social Media
Social media platforms like Facebook and Twitter can be very powerful in product launches. Create a great sounding hashtag to make it easier for guests to promote you on social media. You can also set up a small photobooth to make it easier for guests to upload pictures on social media.
5. Full Service Catering
Food is a big part of the launch party so make sure to make it classy by ordering full service catering. This type of service will allow you to focus on the launch without having to worry about coordinating the food, entertainment, décor and beverages. You can spice it up by ordering specialty drinks that matches your brand’s image and compliments the image of your company. Make sure to have alcoholic and non alcoholic beverages served.
The food should also match your brand and the event’s atmosphere. If your product has cultural roots, make sure to highlight this when you think about the food and drinks.
6. Live Demos
Make your guests fall in love with your product by conducting live demos. Not only will this interest your guests but educate them too. Allow attendees to sample your product if possible.
7. Giveaways
Advertising giveaways, souvenirs, games and raffles are great ideas to make your launch party memorable even after the event has ended. Not only are they exciting, they will also entice guests to come to your launch.
8. Emotion
Make sure that you share something about your company that can evoke emotion in your guests. A company story that is laced with emotion will make your brand more relatable and will give guests a chance to “bond” with you.
9. Loot Bags
No launch party is complete without a loot bag for guests to take home. You can give away product samples, themed cupcakes and other goodies attendees can take home to make your launch extra memorable. Don’t forget to include leaflets with product and buying information so that guests can act upon their emotions.
10. Unforgettable Experience
By making sure that you have everything ready for your product or company launch, you are making sure that attendees have an unforgettable experience. Make sure to end the night in a spectacular way to make sure that guests will continue to buzz about your event.
