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How to Create a Successful Pets Program At Work



pets program
Are you dreaming about bringing your dog to work but you’re scared that your boss won't allow it? Sounds like you need a plan to get your employer on board with a pets program at work. Here are a few tips to help you get started.

Survey Co-Workers

The first step is to survey co-workers by finding out who are for, against and neutral to the idea. If you can show top management that there are many people who would like to take their pets with them to work, you will have a better chance of persuading them to give the idea a try. You should also listen to co-workers who are against the idea. They might raise important issues and you will need to address this too to get a better chance of approval of the pets program from the top.


We all love our pets but if you’re presenting your case to top brass, this won’t be enough. To get the best results you need to focus on the benefits of a pets program. For example, you can tell your employers that bringing pets to work can help improve the company’s reputation because people will see it as an animal friendly institution. Pets can also help improve employee productivity, socialization skills and increase office morale.

It Starts On Top

There are a lot of factors that can affect the success of your campaign but it usually starts on top. For your campaign to get positive response, top leadership needs to be responsive to the idea. Vincent Bradley, CEO and president of Banfield Pet Hospital emphasizes that "you need buy-in at the top right from the get go". At some point he also adds that you also need to have everybody in on the idea. Remember that not all people at work have pets or love pets. Bringing pets to work might sound like heaven to you but not for other people.

Pet Friendly

You also need to consider if your office is pet-friendly enough before you can even have a pets program. Some offices are very cramped so where are the pets going to stay? The idea of bringing pets to work was to improve productivity and socialization. But if everybody is uncomfortable, so will your pets. For your idea to even have merit with your company’s leaders there should be enough space at work that support collaborative work and encourages employees to leave their desks to socialize and take their dogs for a walk. According to Bradley, the office needs to be dog friendly with drinking stations, walking trails, on-site pet park, a bring-your-own-bed policy and other amenities to make pets stay more comfortable.

Check Insurance

Even the most well behaved pets can cause damage if they're anxious about their new environment. Make sure that the company is covered in the event that the dog/cat/parakeet acts out. In some cases, employers ask their employees to sign paperwork covering damage that could be caused by their pets.

Pet-Free Zones

You have to be prepared for the fact that not everybody will be receptive to the idea. With this in mind, you need to create pet-free zones so that everybody is happy. It is also distracting if your pet joins you for meetings so better have areas where no pets are around so that everybody can concentrate. It is best to remember that you're in the workplace and work must be the priority.

Limit Pets Per Pet Day

It’s an office not a menagerie. While management might want to keep everybody productive by keeping everybody happy, having too many pets in the workplace can be problematic. Aside from space, pets are distracting and they could keep you from functioning properly at work. Too many pets and your office will smell like a zoo. Have a pet rotation schedule so that everybody is happy.

Designate Pet Day

It is unlikely that you will be able to bring your pet everyday to work. As a compromise, assign a day per week where employees can bring their pets with them. You can create a calendar so that everybody who has a pet gets to bring them. This will also let everybody know the designated pet day and whose pet is going to come.If your pet is sick, don’t bring them to work. Sick pets spread germs and the pet day could develop into something worse. If they are coughing, vomiting or have fleas, keep them at home.Pets in the workplace can help reduce work-related stress and improve job satisfaction. However, it is always important to organize this event and to lay ground rules so that everybody is on board and it become successful.


Top Cyber Week Software Deals for Digital Marketers 2019



Just when you thought all the best deals were on Black Friday, we've just found some even sweeter deals for those who missed the rush this weekend. Welcome to Cyber Week, a week full of even more sales and discounts ONLINE.

Being a digital marketer is already a tough position. That's why there are so many management software and tools available to help your day to day job. Marketing tools can get expensive. Here are some of the best Cyber Monday software deals on marketing software you don't want to miss.

1. Awario

Social media monitoring doesn't have to be a hassle this year. With Awario you can stay on top of all your social media mentions, monitor your competition, explore new influencers, and engage with your audience all on one platform.

The deal: 50% off plan. No promo code needed.


2. Penji

Marketers should be doing marketing, not design. I've never enjoyed designing infographics, newsletters, and marketing materials. And thank goodness we found Penji. Penji is a graphic design service that lets me work with a vetted designer on as many design jobs as I want - for a flat monthly rate of $369/m.

Hiring someone for one-off projects usually runs anywhere from $300 - $1000 per assignment. We can usually squeeze in 8 - 10 design projects per month. At $369 for 8 - 10 projects - that's a steal. But if that deal isn't good enough they're having a Cyber Week Special.

The deal: 30% off every plan - EVERY MONTH! Use promo code CYBER30. Code is limited to the first 100 customers. Valid from now until 12/6/19.


3. ProofCred

If you're selling products or services online, you'll know how important conversion is. ProofCred helps websites convert more visitors into customers by utilizing social proof notifications such as conversion counter, visitor count, recent activities, coupons, and more.

The deal: 70% off all plans. No coupon code needed. Just go to the website. Deal expires 12/7/19.


4. Poptin

If Proofcred alone isn't enough to help convert more sales, then combine that deal with Poptin. Poptin is a digital software that can help your website's conversion by monitoring visitor's behavior and displaying the right messages at the right time instead of just one annoying popup that comes up every time asking for their email.

The deal: Get 30% off for 3 months with promo code POPTINBF19. Deal expires 12/5/19.


5. Senuto

SEO tracking and content marketing are usually on separate platforms. Not anymore, thanks to Senuto. Upgrade your SEO tracking and content marketing planning with Senuto.

The deal: Get 40% off annual plans with promo code BLACKDEAL19 (it's a Blackfriday deal that carries over into Cyber week). Keep in mind, it's for ANNUAL plan, not monthly. Deal expires 12/6/19.


6. Avaza

Running an agency or a team of digital talents can be difficult. Avaza makes it simpler by integrating all your favorite tools into one platform. With Avaza you get project management, time tracking, scheduling, quotes, invoices, and comprehensive reporting all under one roof.

The deal: Get 50% the first 3 months on ANY paid plans with promo code AVAZABLACK2019.



If you're a marketer who's dabbled in SEO, then you've already heard of SEMRush. It's one of the most comprehensive, robust, and accurate SEO tools on the market. Take your SEO marketing and managing to the next level with this special deal.

The deal: Get 40% off GURU plans and 2 articles. No coupon code needed. Deal expires 12/6/19.


8. Appy Pie

Have you always wanted to get an app developed but don't have the coding expertise to get the job done? Appy Pie lets you create your own app without any programming experience. You can create fully functioning ios/android cross-platform apps easily with an intuitive front-end user interface.

The deal: Get 70% off. No promo code needed. Deal expires 12/8/19.


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Insurance Coverage For Your Business



insurance coverage

If you are running a business, you must insure it. You should understand what kind of insurance coverage you need for your enterprise. If you have a consulting business, having a proper error and omissions (E&O) insurance is important. You should purchase a general liability insurance if you want to take the lease of a building. Small businesses have a lot of things to protect.

Property Insurance coverage

You have tangible things to protect, such as machinery, merchandise, etc. There can be natural calamities like flood or earthquake. There can be major fire accidents. A fire can destroy all the machinery, and you need a replacement. The insurance should specify in clear terms that how much coverage they will provide in case of any accidents. In general cases, the property insurance covers business building along with inventories, furnishings, etc. It can also provide coverage to equipment breakdowns and the cost of removing debris.

General Liability coverage

You must purchase a general liability insurance for your enterprise. This insurance covers your products, completed operations of the company and premises operations. If you rent a building and one of your employees falls, you will be covered. If you are into a restaurant business and someone gets food poisoning, you will be covered.

E&O insurance

This insurance is also called the professional liability insurance. It is important for the people who are in the consulting business. If your consultation does not meet your client’s requirement and your client sue you, you will be covered by the legal fees and defense costs.

Worker’s compensation insurance

If you have employees in your business, you need to purchase worker’s compensation insurance. The cost of this insurance depends on your residing state. You should remember that worker’s compensation insurance is subject to audit.

Auto insurance

If you own a vehicle for your company, you need to buy auto insurance. You should add a hired and non-owned automobile liability rider. Auto insurance is important if you face any accident when you or your employee use your vehicle during working hours.

Cyber Theft of your business bank accounts

Every year huge amounts of funds are stolen from different accounts through cyber hacking. You need some protection to save your business from this financial crisis. There is a new kind of insurance in the market to cover you from cyber theft and fraudulent wire transfers. Consult your insurance advisor to know more about the insurance policy.

Small business data compromise insurance

If you are running a small business, you need to protect your vital data from getting leaked. This insurance helps protect your company’s reputation of your customer’s personal data is stolen or your employee’s information is compromised from your business side.

If you have a home-based business, the homeowners’ insurance policy usually provides very limited coverage for tools and equipment damages and business related property. Consult your insurance agent to understand each point of insurance coverage. Decide which insurance is more appropriate for your company. You can also consider buying more coverage to protect valuable data.

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Step Away From The Office To Boost Creativity



innovative creativity

We have all faced a situation where we came across a mental block. We try to come up with an innovative idea or try to solve a problem, but that just does not happen. Hours of hard work at the office, meetings, or even dedicated effort in your office cubicle has led to no real positive outcomes. Then, after all that effort and frustration, you decide to take a break, go out of the office for a meal or drink, watch your favorite movie, or even choose to take a nap. Suddenly, creativity hits you, and everything falls into place as a result of which you see a clear solution to the problem lying in front of you. This “Eureka” moment solves all your problems in a jiffy.

The main reason behind this is that if you always focus excessively on the task that is given to you, then your brain won’t be able to come up with interesting and unique solutions to your problems using the information stored in your memory. By taking a break from your routine (in the form of a walk, drink, or a nap), your brain is given the freedom to explore and search for possible solutions. So, whenever there is a problem which needs to be solved, let your gray cells relax and concentrate on the task at hand.

Some of the reasons why you should take a break from your monotonous office life are:

It improves your creativity to a large extent

Whenever you realize that your creativity is not flowing out, you should definitely take a break and move out of your office premises. One of the best ways to be inspired and remove your creativity block would be to visit some new location. So, whenever you are unable to come up with any solution, having a meal outside could be one of the best options.

It is profitable for the business

If you leave your office due to a creative block, then coming back with a fresh chain of thought will definitely boost your productivity. This, in turn, proves to be very beneficial for the business you are working for. You can also easily tag your meal as a business expense which would make sure that your bottom line is always healthy.

It is the best way to know your peers

While you are working hard for eight hours in your office 5 days a week, it might take a toll on your health as well as your working relationships. Spending some time with your co-workers and getting to know them better away from all the work related stress will be beneficial for your mind as well as the body. One of the best ways of doing so would be by socializing outside your office. This would result in the development of new relationships and friendship and at the same time reducing your stress and refreshing your mind.

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