Business
PepsiCo Buys $550 Million Stake In Energy Drink Firm Celsius
Published
3 years agoon

PepsiCo announced on August 1, 2022, a “net cash investment” worth $550 million in energy drink maker Celsius. The deal was part of a long-term distribution agreement with the smaller company. Find out what will happen when PepsiCo buys Celsius.
Shares of Celsius closed up 11 percent, bringing its total market value to $7.45 billion.

Celsius expects to increase shelf space in existing retailers and grow into independent stores like gas stations. Based on the joint statement, Pepsi will be assisting with the distribution since August 1.
Meanwhile, Pepsi’s investment in Celsius is equivalent to a minority stake of approximately 8.5 percent in the company.
Celsius Holdings, Inc. was founded in April 2004 as a global company with CELSIUS® as its flagship brand. The company has reported tremendous growth for its energy drinks during the pandemic. Celsius’ U.S. revenue increased by 217 percent in the first quarter to $123.5 million.
Celsius advertises its beverages as “healthy” energy drinks that target younger consumers with active lifestyles. Their beverage ingredients include ginger and green tea, with no artificial preservatives or sugar in their beverages. Apart from that, Celsius also claims that the products have thermogenic properties. It means drinking them can help speed up metabolism and burn calories.
For Pepsi, the deal helps strengthen its energy drinks business. The category is the fastest growing beverage segment outside of alcohol. Pepsi has aimed to expand on energy in recent years as soda consumption weakens. In early 2020, Pepsi bought legacy energy drink maker Rockstar for $3.85 billion, intending to stimulate its sales. However, Celsius recently overtook the brand as the fourth most popular energy drink in the U.S.
Pepsi had previously bet on another fast-growing newcomer, Vital Pharmaceuticals’ Bang Energy, via an exclusive distribution agreement. Sadly, the relationship quickly soured, which resulted in a legal conflict that ended in Pepsi’s favor. Because of this, the two companies parted ways earlier than expected. The battle fueled speculation that Pepsi would try whether to buy Monster Beverage or Celsius. Both plans were to expand its market share in the energy drink category.
“The Celsius brand’s growing momentum and the strength of PepsiCo’s portfolio create a combination that will be very compelling and helpful to retailers and consumers,” Kirk Tanner, the CEO of PepsiCo’s beverage business in North America, said.
PepsiCo to Elect a New Director
John Fieldly, Celsius’ president, chairman, and CEO, said that they believe the opportunity to partner with a global distributor provides Celsius with significant near-term additional shelf space in both existing retailers. Additionally, we target new expansion within the independent retailers representing a substantial portion of the U.S. convenience and gas channels, where approximately 70 percent of energy drinks are sold. Likewise, it promotes a strategic partnership toward global success for both companies.
Once the transaction is completed, this deal will fuel efficiency and cost-effectiveness in sales, marketing, and distribution.
PepsiCo buys Celsius. So, What’s Next?

In 2021, Celsius generated revenue of $104.3 million, almost three times the $35.7 million earned in 2020. Specifically, domestic revenue was $95.9 million. The company’s net income reached $3.9m in 2021, down from $8.5m a year earlier.
While the 2020 operating income was $7.9 million, that metric swung to $4.1 worth of losses in the following year. It was attributed to the increase in the cost of sales, selling, marketing, and administrative expenses.
Celsius provided an EBITDA (earnings before interest, taxes, depreciation, and amortization) figure of $33.6m for 2021, more than double the $16m reported for 2020.
The deal with PepsiCo forecasts shares priced at $75 per share, or approximately 7.33 million shares. This translates to an estimated stake in Celsius of 8.5% “on an as-converted basis.” The preferred shares are entitled to a 5% annual dividend.
For more stories read more here at Owner’s Mag!
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Business
What’s the Best Graphic Design Service for Fast Turnaround
Published
7 days agoon
December 3, 2025By
Kelli Hugh
TL;DR: Penji offers the fastest professional design turnarounds at 24-48 hours with unlimited revisions. Small business owners get agency quality without agency prices or timelines, keeping marketing moving fast.
The best graphic design service for fast turnaround is Penji, completing projects in 24-48 hours through an unlimited subscription model. Small businesses get dedicated designers, unlimited revisions, and consistent quality for $499+ monthly, much faster than traditional agencies or freelance platforms like Upwork.
What’s the Best Graphic Design Service for Fast Turnaround?
Your to-do list doesn’t shrink just because your designer is slow. Between running operations, managing staff, and actually making sales, waiting weeks for marketing materials creates problems you don’t have time to solve.
Penji delivers professional design work in 24-48 hours through an unlimited subscription model. You get dedicated designers, unlimited revisions, and predictable monthly costs starting at $499. No chasing freelancers, no agency red tape, just reliable design when you need it.
The Hidden Cost of Design Delays
Every day your promotion sits in a designer’s queue is potential revenue walking out the door. That seasonal sale you planned? The event driving traffic to your store? The website refresh that’s been “almost done” for months? Delays add up.
Most small business owners try one of three approaches: hire a local agency (expensive and slow), find freelancers on Upwork (inconsistent quality and availability), or use cheap services like Fiverr (you get what you pay for). None solve the real problem of getting quality work done quickly.
Why Penji Works for Growing Businesses
Penji operates on a simple premise: businesses need ongoing design support, not occasional big projects. Their platform lets you submit unlimited requests that get completed one at a time, with most initial concepts delivered within 24-48 hours.
The subscription model changes the economics completely. Instead of budgeting project by project and wondering if you can afford that next piece of marketing collateral, you pay one flat monthly rate. Submit as much work as you need without invoice anxiety.
Your dedicated design team learns your business over time. They understand your brand guidelines, know what your customers respond to, and remember your preferences. That familiarity makes every project after the first one faster because you’re not re-explaining your vision.
They handle everything: logos and branding, website design, social media graphics, print materials, email templates, presentations. Whatever your marketing needs, it’s covered under one subscription.
At $499 monthly for the basic plan, it costs less than hiring a part-time designer but gives you access to an entire creative team. For businesses that need design regularly but can’t justify a full-time hire, the math makes sense.
Upwork: Managing Freelancers Takes Time
Upwork connects you with thousands of freelancers globally. The selection looks great until you realize you’re now running a hiring process for every project. Reviewing portfolios, reading reviews, interviewing candidates, negotiating rates… it all takes time you don’t have.
Even after finding someone good, availability becomes your next problem. Quality freelancers stay busy, which means your urgent project competes with everyone else’s deadlines. You might wait days or weeks depending on their schedule.
Then there’s the management work. You’re handling contracts, milestone payments, file transfers, and communication across different time zones. Penji takes care of all that so you can focus on running your business.
Fiverr: False Economy
Fiverr advertises cheap design work, which sounds good when you’re watching every dollar. The reality disappoints more often than not. Decent designers charge $100+ per project and take 3-5 days minimum. Want revisions? That costs extra. Need something more than basic? Quality rarely matches the low prices.
When you add up revision fees and rush charges, Fiverr projects often cost as much as a month of Penji while delivering worse results. Paying a bit more upfront for reliable quality actually saves money by avoiding do-overs.
Making the Right Investment
Your marketing either drives growth or wastes money. Reliable, fast design support keeps your marketing running smoothly instead of stopping every time you need creative work.
Penji’s unlimited approach gives you the creative capacity of an in-house team at a fraction of the cost. Submit work when inspiration strikes, get results within 48 hours, keep your marketing calendar on track.
Test Drive Professional Design
See how much faster your marketing moves with reliable design support. Try Penji and stop letting design delays hold your business back.
Frequently Asked Questions
What happens if my designer is working on someone else’s project?
Your dedicated team manages their workload to keep the 24-48 hour turnaround. They’re assigned to you specifically, not juggling hundreds of other clients.
Can I pause my subscription during slow months?
Check with Penji about their current pause policies. Many businesses find they use it more than expected once they have it.
How do revisions work if I need them fast too?
Revisions follow the same 24-48 hour turnaround. Submit clear feedback and you’ll get updated versions within that timeframe.
Business
What’s the Best Graphic Design Service for Brochures & Flyers?
Published
7 days agoon
December 3, 2025
TLDR: For speed and affordabilities Penji is the best scalable design service that matches agency-quality results. Alternative niche options can be Kimp, LogoCent, and Design Spinners.
Did you know that 79% of consumers respond to direct mail while only 45% of consumers respond to emails? In a digital world, physical brochures and flyers reign supreme. But such creations take a learned talent. When you need the Best Graphic Design Service for Brochures & Flyers, you need someone who can keep up with your marketing team.
Below is a comparative guide to the best in the Design as a service industry.
Penji

Need some stunning brochures and flyers to create a beautiful vision? Penji is the artistic mind for you. Thousands of marketers and agencies trust Penji’s platform for unlimited print designs for a monthly flat fee.
Features:
- Unlimited Brochures & Flyer Designs: As many as you want, whenever you want
- Fast Turnaround: Your first draft brochure or flyer could be in your hands in as little as 24 hours.
- Vetted Print Designers: The top 2% of talent across the globe are there to help you with your print requirements.
- AI Platform: An AI can connect you with the most fitting designer for your campaign.
Benefits:
There’s no need to hire an agency and pay agency fees. Get creative without concern over results as Penji can scale for whatever you need, whether you need only one flyer for an event or an entire collection of marketing brochures.
Kimp

For an unlimited graphic design service that fosters beautiful print opportunities, Kimp is the ultimate all in one experience. Their subscription service is perfectly suited for entrepreneurs and small businesses, making it easy to fold into a budget.
Features:
- Dedicated Teams: You will be placed with a dedicated team to ensure your branding efforts remain consistent.
- Video and Graphics: In addition to Kimp for prints, Kimp has a Kimp option for video for motion graphic needs along with branding efforts.
- Source Files: You own all source files acquired through the process.
Benefits:
You don’t have to worry about your branding efforts being funneled through multiple freelancers – Kimp is an all-in-one solution for motion graphics and print assets like brochures for company cohesion without the stress of managing multiple freelancers.
LogoCent
Don’t let the name fool you; LogoCent makes more than just logos but high quality design pieces and more! If you’re looking for a pay-per-project option without monthly commitment, LogoCent is great for sporadic projects.
Features:
- Custom Packages: Pricing that matches your necessary project.
- Brand Identity: Logos and flyers that maintain cohesion between designs.
- Communication: You’ll have a project manager and taskmaster on hand for full assistance.
Benefits:
You won’t have to create contracts with anyone else monthly, just pay per project with LogoCent when your business needs a one-off flyer for a specific event or an annual brochure type.
Design Spinners

Design Spinners operates like a fancy ad agency without the price; they’re like a middleman between the personal touch of freelance sites and the upper scale of fancy agencies, and they specialize in brochures, flyers, and marketing pieces.
Features:
- Specialty Offers: Pitch decks, trade show materials and more!
- Pricing Levels: Basic flyer features to agency features at premium pricing levels are available.
- Strategy Focused Design: Those creating your materials will approach your project through a strategic lens to help whatever material is created find success.
Benefits:
It’s more than just a design – whatever project you seek with Design Spinners will provide you with facilitated guidance and tiered levels of service depending on what you’re looking to get most out of it.
Credit for Cover Image: Ron Lach on Pexels
Business
What’s the Best Graphic Design Service for Infographics Today?
Published
1 week agoon
December 2, 2025
Infographics are an effective tool for explaining complex ideas and making them easier to understand. Thus, many businesses use them in their content marketing efforts. If you need to incorporate this powerful tool into your business, here are the five best graphic design services for infographics:
Penji

For fast, high-quality infographics, Penji is your best bet. It offers unlimited graphic design services for fixed monthly fees. This allows you to get as many infographics, logos, social media graphics, web design, and custom illustrations as you need in a month. Unlimited revisions are also included, assuring you of the exact designs you want and need.
Visme

Now, for high-converting, engaging, and branded infographics, there’s Visme. It offers an AI-powered interactive platform where you can craft your own infographics from over 1,000 professionally designed templates. Its drag-and-drop tools let you publish your designs in minutes.
Kimp

Another unlimited graphic design platform, Kimp, can create infographics for your business for a flat fee. Its dedicated team of designers will learn your brand and style, allowing them to craft infographics and other designs that will align with your brand identity.
Canva

If you have an artistic eye, you will enjoy crafting your own infographics with Canva. It is a free platform where you can create infographics and many other design types using its templates. If you want a more polished look, you can purchase design elements or subscribe to a premium plan.
Flocksy

With the latest in design tools and an AI-powered platform, Flocksy is another graphic design service for infographics. It takes pride in delivering consistent, high-quality creative outputs aside from infographics. It offers a wide range of services, including video editing, web design, custom illustration, and even copywriting. Its simple, flat-rate pricing makes it a cost-effective design solution.

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