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Holiday Marketing Tips to Maximize Sales

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tips marketing holiday

The holiday season is here, and everyone is getting ready to fill their shopping carts with goodies. This is a great opportunity for business owners to increase their revenue. Entrepreneurs should start planning early to make the most of this excellent occasion. You need to have some definite strategies to attract more customers. Maximize profits this holiday season by following these expert tips.

Customer Expectations

Try to get a hint about customers’ expectations this season. Extensive research on the latest trends is vital to increase the sales. A consumer always wants a seamless experience from the retailer. You should balance the marketing and operations of the business to provide your customers with unmatched service. Creativity is the key to winning the customer’s heart. Promote your products while keeping in mind the trends of the season.

Limited edition offers

Try to market some limited-edition products this holiday season. Promote these products in a creative way to catch the interest of the customers. Get some attractive posters for your store and give some suggestions specific to the holiday season. You should keep some brochures ready for the shoppers and also promote your limited edition products on social media. If they know about the offers in advance, the chances are high that your products would be sold quickly.

Better promotion

Let your customers know about your holiday season offers and repeat them frequently. However, make sure that these promotions are interesting and not annoying. Repeating the same thing a number of times may reduce the interest levels of your potential customers. Send direct mailers or holiday cards to your loyal customers and make them feel special. Your special promotion plan can include a sneak peak of the new products launched, extended return policy, free shipping, and complimentary gift wrapping services. You can also include gift cards with every purchase. The customers can use the gift cards when they visit your store again.

Use social media

Social media is one of the smartest ways to promote your upcoming holiday deals. Let your customers know about the products and offers through multiple social media platforms. Develop special holiday themes for your Facebook or Instagram page or website. Share the news of ‘back in stock’ best sellers. The idea is to engage your target audience and catch their imagination.

Hire more staff

For brick and mortar shops, if the sales go up suddenly, you need more staff to handle your customers effectively. Customers always expect unmatched service from the retailers. So, hire some trainees for the holiday season. Before the holiday sale starts in your store, strategize how much pressure your existing staff can handle. If you have an online store, you should keep the shipping time consistent and ensure there are no delays. If you cannot deliver your products on time, your customers would definitely migrate to your competitor’s site.

Loyalty Program

Promote an exciting loyalty program as a part of your holiday sales promotion. Price-sensitive shoppers buy some products from your store only during the peak season, and they never come back again. Add some holiday shopper’s points to the loyalty cards. The customers will be tempted to return to spend those points and will drive sales.

Community Service

It is an excellent way to earn the respect of your customers. You can organize a charitable event or sponsor the prizes for a friendly competition. You can also raise money for a social cause or arrange a scholarship for a local talent. When you cannot make generous donations, these small gestures from your venture can create a positive vibe in the customers’ minds.

 

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Business

17-Year-Old Drops Out To Create Exa Mask

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Before COVID-19 dominated our lives, Kylie Smith was already in the process of creating a face mask. Exa Mask, a startup mask company with impeccable timing, has raised over $77,000 through a Kickstarter campaign and has already shipped its first 1,000 units. 

Developed with TR-90 Nylon, a super high-quality material, Exa Mask stands out from the N95 masks we’ve become so familiar with. Exa Masks are capable of:

  • Allowing one to breathe easily without constraints of a traditional mask
  • A detachable shield that allows wearers to eat and drink while still being protected
  • Eliminate that super annoying fogging when wearing glasses or sunglasses
  • Filter out 95% of particles, protecting against disease, pollution, and environmental debris
  • Control allergies and prevent the inhalation of smog and pollution

A Trip To Beijing

Smith was inspired in 2017 when she made a trip to Beijing with her father and co-founder, Rick Smith. Because of the pollution in Beijing, Smith and her father were required to buy an expensive, cumbersome mask. 

Like any entrepreneur, Smith saw an opportunity to create something better. 

I designed Exa Mask so that it would be the last mask you’ll ever need to buy. Exa Mask’s filters are replaceable and the face shield is washable, so the mask is completely reusable — while also offering consistent protection over time.” 

She spent the next two years designing and developing the innovative mask. And then COVID hit…

A Pandemic Opportunity

When COVID-19 hit, Kylie decided to dedicate 100% of her time to this venture and dropped out of high school. Some parents might find that mortifying. Her father, Rick, did not. 

In the face of a pandemic, finding fresh solutions to unforeseen problems is more critical than ever. I am extremely proud of Kylie for following in my entrepreneurial footsteps and designing such a unique product that can help keep people safe.” 

It’s interesting that Smith came up with Exa Mask well before anyone knew we would be dominated by medical masks (and the irritating debates that followed). Some would see that as lucky. One wonders whether Smith would have the success it has now if it were not for a pandemic. 

Exa Mask Explained

Exa Mask has three parts to it: an air frame, a replaceable filter, and a washable shield. A complete seal is formed around the nose while the mask hovers above the wearer’s face. This allows for clearer breathing and speech, eliminates fogging around glasses, and is apparently pretty comfortable for an extended period of time. 

Funny enough, this mask was designed to combat pollution and smoke, as opposed to an airborne virus. So, for those in California dealing with forest fires are protected in ways that the common medical mask cannot. 

What’s Next?

Next for Exa Mask, I’d love to see schools as well as airlines and retail employees using Exa Mask. Exa Mask was designed for all day wear, so it is ideal for those populations who need to wear masks for their jobs.” 

We expect to see a lot more from Kylie Smith. If Exa Mask is any indication, Smith is one of the rare people in our world. The kind who has a nose for good business and knows how to stay ahead of the trends. While everyone on our planet has millions of ideas they wonder how to implement, Smith is one who finds a way to get things done. 

Smith is so confident and dedicated to her product that she dropped out of high school to pursue it full time. That can be very scary, but when you have a product as quality as this, you’re going to be set up for success.

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Business

DoNotPay: The World’s First Robot Lawyer

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In legal trouble? Want to contest a parking ticket? Need to sue that sonuva-whaaat? Can’t afford a lawyer? Better Call Saul? Nah, he’s not real. Instead, you should check out DoNotPay, the world’s first robot lawyer. 

RoboJurist, The Lawyernator, Optimus Habeus Corpus: these are names founder Justin Browder could have used in his creation of DoNotPay. Alas, that’s not the case. 

While it’s not literally a robot, DoNotPay is a legal services chatbot that offers a range of legal services. Anything from consumer protection to immigration status is within DoNotPay’s capabilities. DoNotPay is a downloadable legal subscription service that uses artificial intelligence in a clever manner. 

A Little Lawyer in Your Pocket

Essentially, DoNotPay helps users draft legal letters. Let’s say you have a parking ticket you want to contest. You tell the chatbot your problem and the AI provides the correct legal language to use. Think of it like legal Mad Libs. You write your side of the story, and DoNotPay edits it to make it sound like it came from the desk of Saul Goodman. 

If you were the kind of person to turn to your lawyer friend for free legal advice: no more. DoNotPay allows the common layperson to handle their own legal battles with the help of a downloadable app. The app is so easy to use that it boasts that users can, “fight corporations, beat bureaucracy, and sue anyone at the press of a button.”

Because our society isn’t litigious enough, right? 

While DoNotPay has won an award from the American Bar Association for increasing legal access, there have been mixed reviews

DoNotPay is useful in that it helps users avoid legal roadblocks that usually make pursuing action costly, complicated, or not worth the effort. For people who don’t know what to do when sent a threatening legal document, now you have an artificial lawyer in your pocket. In that regard, DoNotPay is very useful.

When the Little Guy Sues the Big Guy

If DoNotPay sounds familiar, that may be because of its role in the Equifax debacle. For regular folk, being able to get justice from a big company without having to pay expensive lawyer fees is a big deal. 

Lawyers must be a little peeved to see some know-it-all robot step into their territory, no? 

Well, you’d think that…

AI in Law Firms Today

Sally Hobson, a barrister at the London-based law firm The 36 Group, used AI in a murder trial. The complicated case required analyzing over 10,000 documents. Hobson used a software, developed by Luminance, that accomplished the task four weeks faster than it would have taken humans. 

Historically you had a lot of [document checking] technologies that were no better than keyword searches, like hitting Control-F on your laptop,” says Eleanor Weaver, chief executive of Luminance. 

So, lawyers using an AI is not exactly unheard of. The technology is capable of scanning documents far quicker than any human can, and is capable of learning incredibly quickly. While that terrifies conspiracy theorists and excites science fiction writers, AI in the legal world is a very useful tool. 

Lawyer’s Bark Worse Than Their Bite

If you’re aware of the term “legalese,” you’re well aware how complicated and confusing legal phrases can be. Attack dog lawyers count on people being intimidated by legalese so that they can get what they want. A scary-sounding letter from a lawyer can bully someone into submission. 

DoNotPay is offering help to the people who can’t afford a lawyer. With their AI, DoNotPay is able to help someone who didn’t spend three years in law school take charge of their own legal battles. 

Next time you want to contest a parking ticket, or if you want to take on a big company that has wronged you, you might want to download DoNotPay.

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Startup Central

WoodSpoon Delivers The Chef To Your Home

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WoodSpoon is shaking up the food delivery game.

Over the past year, we’ve witnessed an explosion in food delivery. Just this year alone, the global online food delivery industry has reached $126.91 billion and is on the rise

Restaurants that originally had no delivery service quickly adapted to keep their lights on. And just like that, the quality of delivery skyrocketed as upscale sit-down restaurants and their chefs adapted to survive.  

Personal Chef At Your Door

We’re all familiar with many of these delivery services. Like WoodSpoon, these services bring higher quality meals to your front door. Some even have you assemble meals to make you feel like a cook.

But where does WoodSpoon stand out?

Started in 2019 by chefs Oren Saar and Merav Kalish, WoodSpoon’s mission is to bring chefs together to share their talents with their local community. 

It works like you’d expect: you peruse the options and local chef’s specialties, you order, they deliver, you eat. The only difference between WoodSpoon and other delivery services is the quality of food. These chefs are preparing what they’d normally cook for their friends and family and sharing it with you. It’s like having your own professional chef. 

You can order dishes you normally wouldn’t, or couldn’t, cook for yourself. Chicken sate, Caribbean fried porn, cauliflower rice stuffed peppers, and more mouth-watering options are available on WoodSpoon. These are the best quality dishes you can find without actually hiring a professional home chef. 

Fancy, right? 

Back For Seconds

WoodSpoon proudly boasts 16,000 active customers and 150 active chefs in Manhattan, Brooklyn, and Queens with a 50% month-over-month growth. According to Saar, 35% of their customers have ordered at least four times in seventeen days. 

And now, they’re expanding. After raising $14 Million in fundraising, WoodSpoon is poised to blow up.

For the consumer, a simplified and easy-to-navigate interface that allows users to browse by meal or chef. For the chef, all you have to do is focus on the food. WoodSpoon takes care of the packaging and delivery logistics.

There’s no question the quality of food delivery has evolved in the past year. Restaurants not normally equipped for take-out quickly adapted and made the best of a super unfortunate situation. WoodSpoon brings delivery to a new level by packaging a chef’s talent and delivering it to your front door.

In a matter of time, WoodSpoon will be in your city. And you’ll be tasting some of the best quality food you’ve had. 

Bon appetit.

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